Rooster Teeth has attributed their success to maintaining their own community site and was reluctant to join YouTube initially, stating they viewed them as a "competitor". In 2014, having signed a two-year lease, the entire company (now consisting of over 90 employees) moved into Stage 5 at Austin Studios. In November 2014, Rooster Teeth was acquired by Fullscreen for an undisclosed amount. Rooster Teeth agreed to be bought to give itself "the resources and tools" needed to compete against other producers. Burns elaborated by saying they consider Netflix, HBO, and Amazon their current competition. On February 3, 2015, Burns confirmed that Rooster Teeth would be establishing an office in Los Angeles. These offices were used by a whole new division, Funhaus. The company released their feature film debut in 2015 with Lazer Team, a science fiction comedy.
Netflix became the most nominated service at 2018 Primetime and Creative Arts Emmy Awards with 112 nominations breaking HBO's 17-years record of most nominated network at Emmys, who received 108 nominations.
Netflix currently has exclusive pay TV deals with several studios. The pay TV deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms. Netflix's United States library includes newer releases from Relativity Media and its subsidiary Rogue Pictures, as well as DreamWorks Animation (until May 2018, when the studio signed a new contract with Hulu), Open Road Films (though this deal expired in 2017; Showtime has assumed pay television rights ), Universal Animation (for animated films declined by HBO), FilmDistrict, The Weinstein Company (one of whose founders, Harvey Weinstein, has been accused of sexual harassment as of 2017 (see Harvey Weinstein sexual abuse allegations), causing Netflix to withdraw from hosting the 75th Golden Globe Awards with TWC, and ending its Golden Globes partnership with the mini-major film studio ), Sony Pictures Animation, and the Walt Disney Studios catalog.
In July 2018, The New York Times obtained audio from a corporate town hall meeting featuring AT&T executive John Stankey – who was appointed chief executive officer of WarnerMedia following the merger's completion – who stated that HBO's current content model was not profitable enough, and that the network had to produce more content (similar to that offered by streaming services such as Netflix) in order to achieve more engagement with subscribers, including short-form content oriented towards mobile devices. Stankey's statement contradicted the fact that HBO had been consistently profitable over the last three years, totaling nearly $6 billion, while allocating more than $2 billion per year for programming. Stankey also stated that HBO would have to find a way "to move beyond 35 to 40 percent penetration to have this become a much more common product."
During the "Executive Actions" symposium held by The Washington Post and George Washington University in April 2015 (shortly after the launch of the HBO Now streaming service), HBO CEO Richard Plepler said that he does not want the network to be akin to Netflix in which users "binge watch" its television shows and film content, saying "I don't think it would have been a great thing for HBO or our brand if that had been gobbled up in the first week[...] I think it was very exciting for the viewer to have that mystery held out for an extended period of time." Pleper cited that he feels that binge watching does not correlate with the culture of HBO and HBO watchers.
The first-run film output agreement with Fox was renewed by HBO for ten years on August 15, 2012 (with a provision allowing the studio to release its films through digital platforms such as iTunes and Amazon during a film's term of license with the channel for the first time), and the Universal output deal was renewed for ten years on January 6, 2013 (with the exception of certain animated films that HBO can offer to pass over to the Netflix streaming service). The first-run output deal with Summit Entertainment was renewed by HBO for an additional four years on March 1, 2016. Since 2008, HBO also holds exclusive pay cable rights to its own in-house theatrical films made through HBO Films.
On August 13, 2015, HBO announced its re-entry into children's programming, when it reached a five-year programming and development deal with Sesame Workshop. Through the agreement, HBO obtained first-run television rights to Sesame Street, beginning with the January 2016 debut of its 46th season (with episodes being distributed to the program's longtime broadcaster, PBS, following a nine-month exclusivity window at no charge to its member stations); Sesame Workshop will also produce original children's programming content for the channel, which will also gain exclusive streaming rights to the company's programming library for HBO Go and HBO Now (assuming those rights from Amazon Video, Netflix and Sesame Workshop's in-house subscription streaming service, Sesame Go, the latter of which will cease to operate as a standalone offering). Although struck with the intent to having the show remain on PBS in some fashion, the nonprofit production company reached the deal due to cutbacks resulting from declines in public and private donations, distribution fees paid by PBS member stations and licensing for merchandise sales.
Films released by Paramount Pictures between mid-1988 and late 1997 were broadcast on HBO; rival premium channel Showtime assumed pay television rights to Paramount-released films in 1998, and held them until 2008, with the rights being turned over to upstart pay service Epix (which Paramount and its corporate parent Viacom had partially owned) the following year. HBO relinquished its deal with DreamWorks Pictures to broadcast its live-action films at the end of 2010, when the distribution rights shifted from Paramount Pictures to Touchstone Pictures (whose films are broadcast by Showtime through a distribution agreement with the Walt Disney Motion Pictures Group). HBO's contract with DreamWorks Animation expired after 2012, at which time Netflix assumed pay television rights to that studio's releases.
Google does not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. In January 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television. In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion. In 2013 it nearly doubled and estimated to hit $5.6 billion according to eMarketer, while others estimated $4.7 billion. The vast majority of videos on YouTube are free to view and supported by advertising. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. The move was seen as an attempt to compete with other providers of online subscription services such as Netflix and Hulu. In 2017, viewers on average watch YouTube on mobile devices for more than an hour every day.