Some shock sites have also gained their own subcultures and have become internet memes on their own. Goatse.cx featured a page devoted to fan-submitted artwork and tributes to the site's <tt>hello.jpg</tt>, and a parody of the image was unwittingly shown by a BBC newscast as an alternative for for the 2012 Summer Olympics. A 2007 shock video known as 2 Girls 1 Cup also quickly became an Internet phenomenon, with videos of reactions, homages, and parodies widely posted on video sharing sites such as YouTube.
The video went viral and became one of the best known shock videos in itself and for the reactions its graphic content elicited from viewers who had not seen it before. Around mid-October 2007, video-sharing sites including YouTube were flooded with videos of the reactions of first-time viewers.
BestGore is notorious for its extremely graphic content, such as photos and videos of murders, suicides and violent accidents. It is currently the most visited shock website in the world, with an estimated 15–20 million monthly visits. In July 2013, the website's creator, Slovakian-Canadian Mark Marek, was charged with one count of "corrupting morals", related to his posting of the video of the murder of Lin Jun on his website. He pleaded guilty and was given a six-month conditional sentence.