Some shock sites have also gained their own subcultures and have become internet memes on their own. Goatse.cx featured a page devoted to fan-submitted artwork and tributes to the site's <tt>hello.jpg</tt>, and a parody of the image was unwittingly shown by a BBC newscast as an alternative for for the 2012 Summer Olympics. A 2007 shock video known as 2 Girls 1 Cup also quickly became an Internet phenomenon, with videos of reactions, homages, and parodies widely posted on video sharing sites such as YouTube.
The video went viral and became one of the best known shock videos in itself and for the reactions its graphic content elicited from viewers who had not seen it before. Around mid-October 2007, video-sharing sites including YouTube were flooded with videos of the reactions of first-time viewers.
The famous shock site Lemonparty uses this song as its background music.