Founded in 1959 by Pálmi Jónsson (1923–91) in an old barn as a mail-order company, it found success as a cheaper choice than most other retailers in Reykjavík. The company soon expanded and opened up its first store in the barn. In 1967 Hagkaup opened the first supermarket in Iceland in an old warehouse in Skeifan, Reykjavík, which continues to enjoy great popularity among its customers to this day. The Hagkaup head office is located in Holtagarðar, Reykjavík. In 1998 the children of Pálmi Jónsson—Sigurður Gísli, Jón, Ingibjörg and Lilja—sold the company and their 50% stake in Bónus, Hagkaup's main rival in the food retail sector, to a group of investors led by Bónus's founders.


Smáralind competes with other shopping centers of the Capital Region: Kringlan mall and Reykjavík's old city centre. The mall's anchor tenants is Hagkaup and H&M (where formerly Debenhams resided). Other major tenants are Zara and SmáraTívolí, a children's entertainment centre. The mall also houses a cinema. There are a number of well-known restaurants and cafés, including Subway, Pizza Hut, Sbarro, O'Learys, and T.G.I. Friday's among others. Immediately after opening its resemblance to a giant phallus when viewed from the air created some notoriety. Kópavogur. Kringlan. Smáratorg Tower.

Reykjavík City Theatre

City TheatreCity Theatre of Reykjavik
In 1989, after 90 years of performing in a small wooden building in the city centre, the company inaugurated a new theatre building adjacent to the Kringlan mall. It opened with a double bill of plays by Kjartan Ragnarsson based on works by Halldór Laxness. The large new building (11,000 square metres in total), has four adaptable stages. The main stage seats 560 people, a black box theatre holds 240, a theatre-in-the-round 220, and a café-theatre has room for 120 at full capacity. The RCT employs up to 200 people at any given time. The company also contracts international talents for a selection of projects.

Ingibjörg Stefanía Pálmadóttir

IngibjörgIngibjörg PálmadóttirIngibjörg Stefanía
Ingibjörg Stefanía Pálmadóttir (born 1961) is an Icelandic businesswoman, daughter of Pálmi Jónsson and so, with her three siblings, one of the inheritors of Pálmi's Hagkaup business. She attended the Parsons The New School for Design. Ingibjörg is noted for running a range of businesses, sometimes associated with the 'Reykjavík 101' brand popularised by Hallgrímur Helgason's novel 101 Reykjavík, prominently including the Reykjavík 101 Hotel, an expensive boutique hotel, and 101 Capital. 101 Capital was declared bankrupt in January 2012. Alongside her husband Jón Ásgeir, Ingibjörg was a prominent figure in the Icelandic banking boom and subsequent 2008–11 Icelandic financial crisis.


ReykjavikReykjavík, IcelandReykjavik, Iceland
Kringlan. Menningarnótt. Rail transport in Iceland. Reykjavík Green Days.

Capital Region (Iceland)

Capital RegionCapitalGreater Reykjavík Area
Greater Reykjavík (Höfuðborgarsvæðið, meaning "The Capital Region") is a region in southwestern Iceland that comprises the national capital Reykjavík and six municipalities around it. Each municipality has its own elected council. Municipal governments cooperate extensively in various fields: for example waste policy, shared public transport and a joint fire brigade.


Hofsós is one of the oldest trading ports in northern Iceland dating back to the 16th century. The tiny village Hofsós in the Northern Region in Iceland was a rather busy trading post in the 17th and 18th century, but despite the merchant activities this small village did not develop into a larger village or a town in the 20th century. Hofsós had all the historical prerequisites to become a large town. It was a trading post for the Danish Trade Monopoly, it was not far away from the fishing grounds, it was central in the region, and it had a relatively good landing spot for boats.


librariesreading roomreference library
A library is a collection of sources of information and similar resources, made accessible to a defined community for reference or borrowing. It provides physical or digital access to material, and may be a physical building or room, or a virtual space, or both. A library's collection can include books, periodicals, newspapers, manuscripts, films, maps, prints, documents, microform, CDs, cassettes, videotapes, DVDs, Blu-ray Discs, e-books, audiobooks, databases, and other formats. Libraries range in size from a few shelves of books to several million items.


Theatre or theater is a collaborative form of fine art that uses live performers, typically actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The performers may communicate this experience to the audience through combinations of gesture, speech, song, music, and dance. Elements of art, such as painted scenery and stagecraft such as lighting are used to enhance the physicality, presence and immediacy of the experience.

Movie theater

cinemamovie theatrecinemas
A movie theater (North American English), cinema, (British English) or cinema hall (Indian English), also known as a picture house or the pictures, is a building that contains an auditorium for viewing films (also called movies) for entertainment. Most, but not all, theaters are commercial operations catering to the general public, who attend by purchasing a ticket. Some movie theaters, however, are operated by non-profit organizations or societies that charge members a membership fee to view films.


Iceland (Ísland ) is a Nordic island country in the North Atlantic, with a population of and an area of 103000 km2, making it the most sparsely populated country in Europe. The capital and largest city is Reykjavík, with Reykjavík and the surrounding areas in the southwest of the country being home to over two-thirds of the population. Iceland is volcanically and geologically active. The interior consists of a plateau characterised by sand and lava fields, mountains, and glaciers, and many glacial rivers flow to the sea through the lowlands. Iceland is warmed by the Gulf Stream and has a temperate climate, despite a high latitude just outside the Arctic Circle.


The Laugavegur is a trekking route in South-West Iceland from the hot springs area of Landmannalaugar (63.99125°N, -19.06034°W) to the glacial valley of Þórsmörk (63.70266°N, -19.42715°W). It is noted for the wide variety of landscapes on its 55 km path. The route is typically completed over 2–4 days with potential stops at the mountain huts at Hrafntinnusker, Álftavatn, Hvanngil and Emstrur. An ultramarathon is held on the route each July. It is possible to combine the trek with the Fimmvörðuháls route which goes over the pass from Þórsmörk to Skógar for an additional one or two days or an additional 25 km. Landmannalaugar, Þórsmörk, and Skógar are all reachable by bus during the summer.


RíkisútvarpiðRíkisútvarpið (RÚV)National Broadcasting Service
Ríkisútvarpið (RÚV) (pronounced or ) ('The Icelandic National Broadcasting Service') is Iceland's national public-service broadcasting organization.

Toys "R" Us

Babies "R" UsToys R UsBabies R Us
Toys "R" Us, Inc. is an international toy, clothing, video game, and baby product retailer founded in April 1948, with its headquarters located in Wayne, New Jersey, in the New York metropolitan area.


Hennes & MauritzCOS& Other Stories
Hennes & Mauritz AB (H&M ) is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. H&M and its associated companies operate in 62 countries with over 4,500 stores and employed around 132,000 people. It is the second-largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara). The company has a significant on-line presence, with on-line shopping available in 33 countries:

Next plc

NextNext HomeHepworth & Son
Next, styled as next, is a British multinational clothing, footwear and home products retailer headquartered in Enderby, Leicestershire. It has around 700 stores, of which 519 are in the United Kingdom, and over 200 across Europe, Asia and the Middle East. Next is the largest clothing retailer by sales in the United Kingdom, having overtaken Marks & Spencer in early 2012 and 2014. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.


Bónus supermarket chain
Bónus is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates 32 stores in Iceland and seven in the Faroe Islands. It follows the no-frills format of limited hours, simple shelves and having a giant fridge instead of chiller cabinets.

Dreamland (2009 film)

DreamlandDraumalandiðDreamland'' (2009 film)
Dreamland (Draumalandið) is a 2009 Icelandic documentary film about politics, environmental preservation and damming, focusing on the Kárahnjúkar Hydropower Plant and its environmental impact. The movie is based on the book Dreamland: A Self-Help Manual for a Frightened Nation by Andri Snær Magnason. The film's soundtrack is composed by Valgeir Sigurðsson.


circularcircles360 degrees
A circle is a simple closed shape. It is the set of all points in a plane that are at a given distance from a given point, the centre; equivalently it is the curve traced out by a point that moves so that its distance from a given point is constant. The distance between any of the points and the centre is called the radius. This article is about circles in Euclidean geometry, and, in particular, the Euclidean plane, except where otherwise noted.


pretzelssoft pretzelssoft pretzel
A pretzel (Breze(l)) is a type of baked bread product made from dough most commonly shaped into a twisted knot. Pretzels originated in Europe, possibly among monks in the Early Middle Ages. The traditional pretzel shape is a distinctive nonsymmetrical form, with the ends of a long strip of dough intertwined and then twisted back into itself in a certain way (a pretzel loop). In modern times, pretzels come in a range of different shapes.

Jón Ásgeir Jóhannesson

Jón Ásgeir
In August 1992, Bónus's main competitor, Hagkaup, bought a 50% share in Bónus; Hagkaup was owned by the children of its founder, Pálmi Jónsson, one of whom, Ingibjörg Stefanía Pálmadóttir, Jón would later marry. Baugur Group was created to co-ordinate purchases by the two chains in 1993; following at times acrimonious negotiations between Jón Ásgeir and Pálmi's children, Baugur succeeded in acquiring Hagkaup in 1998, with Jón Ásgeir as CEO, making him 'one of the most powerful businessmen in Iceland'.

House of commerce

The House of commerce, (Hús verslunarinnar) is an office tower located at Kringlan 7 near Kringlan shopping mall in Reykjavík, Iceland. The building was constructed from 1975-1981. The building has a 4-based tower structure, the tallest one being approximately 54 m high.

Davíð Oddsson

David OddssonOddsson
In the nine years when Davíð was Mayor of Reykjavík, a new district, Grafarvogur, was built and a new shopping area around the Kringlan shopping mall. A forceful and uncompromising Mayor of Reykjavík, Davíð was much criticized by the left-wing opposition in the Municipal Council. In 1983, Davíð Oddsson's old friend and ally, Þorsteinn Pálsson, was elected leader of the Independence Party, and in 1989 Davíð was elected deputy leader or Vice-Chairman of the party.