On 12 June 2014, the 20th edition of the FIFA World Cup began with the opening ceremony at Arena de São Paulo, São Paulo, Brazil. The event saw 660 dancers take to the stadium and perform in a ceremony which celebrated the nature of the country and its love of football. Following the dancers native singer Claudia Leitte emerged on centre stage to perform for the crowd. She was later joined by Cuban-American rapper Pitbull, and American singer Jennifer Lopez to perform the tournament's official song "We Are One (Ole Ola)" which had been released as an official single on 8 April 2014.
2014 World Cup2014World Cup
GermanGERFederal Republic of Germany
Well-known international brands include Mercedes-Benz, BMW, SAP, Volkswagen, Audi, Siemens, Allianz, Adidas, Porsche, Deutsche Bahn, Deutsche Bank, Bosch and Babelsberg. Germany is recognised for its large portion of specialised small and medium enterprises, known as the Mittelstand model. More than 1,000 of these companies are global market leaders in their segment and are labelled Hidden Champions. Berlin developed a thriving, cosmopolitan hub for startup companies and became the leading location for venture capital funded firms in the European Union.
Oscar FreireOscar Freire Street
Rua Oscar Freire (in English: Oscar Freire Street) is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal). According to Excellence Mystery Shopping International the Rua Oscar Freire is the 8th most luxurious street in the world and second in the Americas behind 5th Avenue in New York.
SwedenSwedish national teamSweden national team
Played in São Paulo, Uruguay won the game 3–2, which meant Sweden were unable to play for the gold. The final game for Sweden in the tournament was played in São Paulo, against Spain. Sweden won 3–1 with goals by Stig Sundqvist (15'), Bror Mellberg (34') and Karl-Erik Palmér (79'). Sweden finished 3rd in the group and took their first World Cup medal. As Sweden was the best placed European team, Sweden was, as the time, regarded "unofficial European champions". At the Summer Olympics in 1952 in Helsinki, Sweden continued to achieve success and won an Olympic bronze.
World CupWorld CupsFootball World Cup
The World Cup attracts many sponsors such as Coca-Cola, McDonald's and Adidas. For these companies and many more, being a sponsor strongly impacts their global brands. Host countries typically experience a multimillion-dollar revenue increase from the month-long event. The governing body of the sport, FIFA, generated $4.8 billion in revenue from the 2014 tournament, and $6.1 billion from the 2018 tournament. Each FIFA World Cup since 1966 has its own mascot or logo. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot. World Cups feature official match balls specially designed for each tournament.
KakaRicardo Izecson dos Santos LeiteKakà
He made his senior side debut on 1 February 2001 and scored 12 goals in 27 appearances, in addition to leading São Paulo to its first and only Torneio Rio-São Paulo championship, in which he scored two goals in two minutes as a substitute against Botafogo in the final, which São Paulo won 2–1. He scored ten goals in 22 matches the following season, and by this time his performance was soon attracting attention from European clubs. Kaká made a total of 58 appearances for São Paulo, scoring 23 times. The steady European interest in Kaká culminated in his signing with the European champions, Italian club A.C.
PalmeirasSE PalmeirasPalestra Itália
Two editions of Copa Rio took place in Rio de Janeiro and São Paulo, Brazil in 1951, Palmeiras, from Brazil, was the winner of the tournament, while Fluminense, also from Brazil and coorganizer of the 1952 event, won this title in 1952.
japanJapan national teamJapanese national team
Japan's kit is provided by German company Adidas, the team's exclusive kit supplier since April 1999. Before that, Asics and Puma had been the team's official apparel sponsor alongside Adidas. The crest or emblem of the national team was adopted in late 2017 as part of a larger rebranding by the Japan Football Association. The crest features the Yatagarasu, a three-legged crow from Japanese mythology, holding a solid red football. The text "JFA" (for the Japan Football Association) is inscribed at the bottom of the crow. A red stripe is also present at the center of the shield behind the crow. The shield has a metallic gold trim and has a thicker black outline.
São PauloSão Paulo Futebol ClubeSao Paulo
São Paulo Futebol Clube, simply known as São Paulo, is a Brazilian professional football club based in the city of São Paulo. It plays in the Campeonato Paulista (the State of São Paulo's premier state league) and Campeonato Brasileiro (the top tier of the Brazilian football league system). As for international titles, SPFC is the most successful team from Brazil, with 12 international titles.
SuárezLuis SuarezL. Suárez
Suárez started Uruguay's second match against England and scored both of the team's goals in a 2–1 win at the Arena Corinthians in São Paulo. For Uruguay's final group match against Italy on 24 June, Uruguay needed a win to advance to the knockout stage while Italy only needed a draw. Around the 79th minute and with the score at 0–0, Suárez clashed with Italian defender Giorgio Chiellini while waiting for a cross. Replays showed that Suárez lunged at Chiellini and bit his shoulder (Chiellini showed bite marks), followed by Suárez falling and clutching his face. The controversial incident made headline news around the world.
multinationalmultinational corporationsmultinational companies
A multinational corporation (MNC) or worldwide enterprise is a corporate organization that owns or controls production of goods or services in at least one country other than its home country. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation if it derives 25% or more of its revenue from out-of-home-country operations. A multinational corporation can also be referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation, or a stateless corporation.
People's Republic of ChinaChineseCHN
China (undefined), officially the People's Republic of China (PRC), is a country in East Asia and the world's most populous country, with a population of around billion in 2017. Covering approximately 9600000 km2, it is the third largest country by total area. Governed by the Communist Party of China, the state exercises jurisdiction over 22 provinces, five autonomous regions, four direct-controlled municipalities (Beijing, Tianjin, Shanghai, and Chongqing), and the special administrative regions of Hong Kong and Macau.
Purchasing power parity (PPP) is a theory that measures prices at different locations using a common good or goods to contrast the real purchasing power between different currencies. In that case, PPP produces an exchange rate that equals the price of the basket of goods at one location over the price of the basket of goods at a different location. The PPP exchange rate may be different from the market exchange rate because of transportation costs, tariffs, and other frictions. PPP exchange rates are widely used when comparing GDP from different countries.
rugbyrugby union playerrugby player
Rugby had been played in Brazil since the end of the 19th century, but the game was played regularly only from 1926, when São Paulo beat Santos in an inter-city match. It took Uruguay several aborted attempts to adapt to rugby, led mainly by the efforts of the Montevideo Cricket Club; these efforts succeeded in 1951 with the formation of a national league and four clubs. Other South American countries that formed a rugby union include Chile (1948), and Paraguay (1968). Many Asian countries have a tradition of playing rugby dating from the British Empire. India began playing rugby in the early 1870s, the Calcutta Football Club forming in 1873.
CostaDiego da Silva CostaDiego da Silva
At age 15, he left Sergipe and moved to São Paulo, to work in the store of his uncle Jarminho. Although he was never a professional, Jarminho had connections in football and recommended his nephew to Barcelona Esportivo Capela, a team from Ibiúna in the south of the city set up as an alternative to drugs and gangs for youth of the favelas. Before joining this team, he had never been coached in football. He turned professional at the club, earning around £100 per month, and competed in the under-18 Taça de São Paulo despite a four-month ban for slapping an opponent and dissent towards the referee.
FirminoRoberto Firmino Barbosa de Oliveira
Roberto Firmino Barbosa de Oliveira (born 2 October 1991) is a Brazilian professional footballer who plays for club Liverpool and the Brazil national team as an attacking midfielder, forward or winger.
Paulo Bruno Exequiel Dybala (born 15 November 1993) is an Argentine professional footballer who plays as a forward for club Juventus and the Argentina national team. Considered Europe's top five leagues' 23rd most valuable player from a transfer value perspective CIES, he is commonly referred to as "La Joya" ("The Jewel") due to his creative style of play, pace, talent, technique and eye for goal.
Marília is a city in São Paulo state, Brazil. TAP Portugal – from "Transportes Aéreos Portugueses" (Portuguese Air Transport). Targray – a portmanteau of founder Thomas Andrew Richardson's initials and his mother's maiden name. (Gray). Taser International – named after a fictional weapon, Thomas A. Swift's Electric Rifle, after the novel Tom Swift and His Electric Rifle by Victor Appleton. The company was incorporated in Arizona in 1993 by brothers Rick and Tom Smith as Air Taser, Inc.
In 2007 Alpargatas Argentina was sold to São Paulo Alpargatas (owner of Topper in Brazil), a Camargo Correa group company. In 2012 Topper brought a lawsuit against club Estudiantes de La Plata for $13 million. The brand accused Estudiantes of "breach of contract" due to the club had switched to German company Adidas in 2011, while the deal with Topper was still active. Adidas and Estudiantes had signed for US$3 million for 3 years. Topper alleged that there was a clause stating that Estudiantes was forced to continue being sponsored by Topper if other brands offered the same amount of money to be their uniform supplier.
UnderArmourUnder ArmorUnder Armour Factory Store
Under Armour's global headquarters are located in Baltimore, Maryland with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City (international headquarters), Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto. Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C.
FlamengoCR FlamengoC.R. Flamengo
The top football clubs in Brazil were largely concentrated in the Rio de Janeiro and São Paulo areas. As early as 1911 there have been several inter-state cup matches between clubs from the two municipalities. In 1955 Flamengo won their first Rio-São Paulo State Champions' Cup against Santos and in 1961 they captured the more prestigious Torneio Rio – São Paulo, which at the time assembled the best teams in Brazil and was the predecessor tournament for the eventual Brazilian Championship in 1971 (the Taça Brasil, established in 1959, served as the current format for determining a national champion and participant in the newly-formed CONMEBOL Copa Libertadores).
2018Série ACampeonato Brasileiro
The 2018 Campeonato Brasileiro Série A (officially the Brasileirão Assaí 2018 for sponsorship reasons) was the 62nd season of the Campeonato Brasileiro Série A, the top level of professional football in Brazil, and the 15th edition in a double round-robin since its establishment in 2003. The season began on 14 April 2018 and ended on 2 December 2018. The top six teams as well as the 2018 Copa do Brasil champions qualified to the Copa Libertadores. The next six best-placed teams not qualified for Copa Libertadores qualified for the Copa Sudamericana and the last four were relegated to Série B in 2019. Corinthians were the defending champions.
The competition is partnered with Universal Orlando Resort and Adidas. *
BrazilBrazil national teamBrazilian national team
It is generally believed that the inaugural game of the Brazil national football team was a 1914 match between a Rio de Janeiro and São Paulo select team and the English club Exeter City, held in Fluminense's stadium. Brazil won 2–0 with goals by Oswaldo Gomes and Osman, though it is claimed that the match was a 3–3 draw. In contrast to its future success, the national team's early appearances were not brilliant. Other early matches played during that time include several friendly games against Argentina (being defeated 3–0), Chile (first in 1916) and Uruguay (first on 12 July 1916).
In the spring of 2008, Rosso launched a collaboration between Diesel and sportswear giant Adidas. After Diesel made a special denim collection for Adidas that was exclusively available at Adidas Originals stores, called Adidas Originals by Diesel, the collaboration then developed into a number of additional product collaborations between Diesel, and Adidas. In January 2011, Rosso took Diesel into its first sponsorship of the Grand Prix motorcycle racing, the MotoGP, through a partnership with the iconic Italian manufacturer Ducati.