Wendy Thomas

Melinda LouMelinda Lou "Wendy" MorseMelinda Lou "Wendy" Thomas
Melinda Lou "Wendy" Thomas-Morse (born September 14, 1961) is the daughter and fourth child of American businessman Dave Thomas, the founder of the fast food brand Wendy's. Morse is best known for being the namesake and mascot of the brand. She uses the name Wendy Thomas in her role as a spokesperson for Wendy's. Thomas was born in Columbus, Ohio, the fourth child of Dave Thomas. As a child Morse was unable to pronounce her L's and R's, struggling with her own name Melinda, and so became known by her nickname Wendy (with the pen-pin merger). Then 8-year-old Melinda would eventually become the namesake of her father's restaurant Wendy's Old Fashioned Hamburgers, or just "Wendy's" for short.

Clara Peller

Vice President Lynch later admitted that consumer awareness of the Wendy's brand did not recover for another five years, with the advent of a new, humorous line of TV commercials featuring the brand's founder, Dave Thomas. Despite the setback with Wendy's, Peller continued to make the most of her new-found fame, granting numerous press interviews and making several guest TV appearances. She regularly amused interviewers and friends by claiming not to know exactly how old she was, once telling a frustrated Social Security clerk (who was given three different ages by Peller) that she was "whichever one will get me Social Security."


Most American hamburgers are round, but some fast-food chains, such as Wendy's, sell square-cut hamburgers. Hamburgers in fast food restaurants are usually grilled on a flat-top, but some firms, such as Burger King, use a gas flame grilling process. At conventional American restaurants, hamburgers may be ordered "rare", but normally are served medium-well or well-done for food safety reasons. Fast food restaurants do not usually offer this option. The McDonald's fast-food chain sells the Big Mac, one of the world's top selling hamburgers, with an estimated 550 million sold annually in the United States.

Columbus, Ohio

ColumbusColumbus, OHColumbus Ohio
Wendy's and White Castle are also headquartered in Columbus. Major foreign corporations operating or with divisions in the city include Germany-based Siemens and Roxane Laboratories, Finland-based Vaisala, Tomasco Mulciber Inc., A Y Manufacturing, as well as Switzerland-based ABB Group and Mettler Toledo. Columbus has many notable buildings, including the Greek Revival State Capitol, the art-deco Ohio Judicial Center, and the Peter Eisenman-designed Wexner Center and Greater Columbus Convention Center. Other buildings of interest include the Rhodes State Office Tower, LeVeque Tower, and One Nationwide Plaza.

Where's the beef?

beefcatch phrase
William Welter, the executive vice president of Wendy's International, led the marketing team at the time of the campaign. The commercial was directed by Joe Sedelmaier as part of a campaign by the advertising agency Dancer Fitzgerald Sample. It was written by Cliff Freeman. The marketing and promotion campaign were created by Alan Hilburg and the Burson-Marsteller team under the direction of Denny Lynch, the vice president of corporate communications at Wendy's. The phrase became associated with the 1984 U.S. presidential election.

Tim Hortons

Tim HortonBrierlive on doughnuts
In 1992, the owner of all Tim Hortons and Wendy's Restaurants in Prince Edward Island, Daniel P. Murphy, decided to open new franchise outlets for both brands in the same building in the town of Montague. Murphy invited Joyce and Wendy's chairman Dave Thomas to the grand opening of the "combo store", where the two executives met for the first time and immediately established a rapport. Murphy's success with combining coffee and doughnuts with Wendy's fast food led to the August 8, 1995, acquisition of and merger with TDL Group by Wendy's International, Inc., an American company. Joyce became the largest shareholder in Wendy's, even surpassing Thomas.

Dave Thomas Foundation for Adoption

The Dave Thomas Foundation for Adoption is a national 501(c)(3) organization nonprofit public charity dedicated to finding permanent homes for children in North America's foster care systems. It was created in 1992 by Wendy's founder Dave Thomas, who was adopted as a child. Thomas' daughter Wendy serves on the foundation's board of trustees. Located in Columbus, Ohio, the Dave Thomas Foundation is North America’s only national nonprofit charity dedicated solely to finding permanent homes for the more than 150,000 children waiting in foster care. Created by Wendy’s founder Dave Thomas, who was adopted. The Foundation’s efforts are led by president and CEO Rita Soronen.


Kewpee HamburgersKewpee RestaurantKewpee Hamburger
According to a 2001 interview with Dave Thomas, the founder of Wendy's, as a child, he lived near the intersection of Douglas and Kalamazoo Avenue in Kalamazoo, Michigan. Thomas used to love eating at a Kewpee restaurant, which stood at Burdick and South. He said it was what inspired him to go into the business. Kewpee's sold square hamburgers and thick malt shakes, much like the famous restaurant that Thomas eventually founded in Columbus, Ohio, in 1969. In January 2010, Kewpee was named to the National Restaurant News 50: All-American Icons list, and the Lima City Council passed a resolution congratulating the company.

Frosty (frozen dairy dessert)

FrostyFrostysTwisted Frosty
The Frosty is the signature frozen dairy dessert of Wendy's fast-food restaurants, introduced in 1969 when the first restaurant opened. The Frosty's original light chocolate flavor, actually a combination of chocolate and vanilla, was initially the only flavor offered. Wendy's founder Dave Thomas thought that a pure chocolate flavor would overwhelm the taste of the restaurant's hamburgers. In August 2006, a vanilla flavor was introduced after repeated consumer requests. * Frosty page at Wendy's website

Atlantic City, New Jersey

Atlantic CityAtlantic City, NJAtlantic City Boardwalk
Dave Thomas (1932–2002), founder of Wendy's fast-food restaurant, was born in Atlantic City. Jim Whelan (1948–2017), member of State Senate who represented the 2nd Legislative District until his death and was Mayor of Atlantic City from 1990 to 2001. Norman Joseph Woodland (1921–2012), inventor of the barcode. Albert Zugsmith (1910–1993), film producer. Atlantic City Sandpipers. Chicken Bone Beach. Kentucky Avenue Renaissance Festival. Johnson, Nelson. Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City (2010); Popular history tied to TV series. Simon, Bryant. Boardwalk of Dreams: Atlantic City and the Fate of Urban America (2004); Scholarly study.

Bionic Ever After?

Dave Thomas (uncredited) appears as one of the hostages held in the embassy basement. Thomas is the founder of the Wendy's fast food chain.

Horatio Alger Association of Distinguished Americans

Horatio Alger AwardHoratio Alger AssociationHoratio Alger
The Horatio Alger Association of Distinguished Americans is a nonprofit organization based in Alexandria, Virginia, that was founded in 1947 to honor the achievements of outstanding Americans who have succeeded in spite of adversity and to emphasize the importance of higher education. The association is named for Horatio Alger, a 19th-century author of hundreds of dime novels in the "rags-to-riches" genre, extolling the importance of perseverance and hard work.

Kalamazoo, Michigan

KalamazooKalamazoo, MIKalamazoo Michigan
Kalamazoo is a city in the southwest region of the U.S. state of Michigan. It is the county seat of Kalamazoo County. As of the 2010 census, Kalamazoo had a population of 74,262. Kalamazoo is the major city of the Kalamazoo-Portage Metropolitan Statistical Area, which has a population of 335,340 as of 2015. Kalamazoo is equidistant from the major American cities of Chicago and Detroit, each less than 150 miles away.

Chief executive officer

CEOManaging DirectorChief Executive
The chief executive officer (CEO), or just chief executive (CE), is the most senior corporate, executive, or administrative officer in charge of managing an organization – especially an independent legal entity such as a company or nonprofit institution. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations (notably Crown corporations). The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues or another element.

Fast food restaurant

fast-food restaurantquick service restaurantfast food chain
International brands dominant in North America include McDonald's, Burger King and Wendy's, the number three burger chain in the USA; Dunkin' Donuts, a New England-based chain; automobile oriented Sonic Drive-In's from Oklahoma City; Starbucks, Seattle-born coffee-based fast food beverage corporation; KFC and Taco Bell, which are both part of the largest restaurant conglomerate in the world, Yum! Brands; and Domino's Pizza, a pizza chain known for popularizing home delivery of fast food. Subway is known for their sub sandwiches and are the largest restaurant chain to serve such food items.

Wendy's 3-Tour Challenge

The event supported the Dave Thomas Foundation for Adoption, a charity established by the founder of Wendy's, the fast food restaurant that sponsored the tournament. In 2013, the tournament raised a record $4.1 million, and, since it was founded in 1992, it raised more than $50 million overall for the charity. ABC televised the event until 2009, showing the tournament tape-delayed on a weekend in December just before Christmas, with the first nine holes broadcast on Saturday, and the final nine holes on Sunday. Terry Gannon did the on-air play-by-play. From 2010 to 2013, the event aired on the Golf Channel.

KFC advertising

Colonel Sanders
KFC franchisee & Wendy's founder Dave Thomas credited Sanders' appeal to the fact that he "stood for values that people understood and liked". Since his death Sanders has remained as a key symbol of the company; an "international symbol of hospitality". In 1994, KFC hired actor Henderson Forsythe to portray the Colonel in a television campaign entitled "The Colonel's Way". The $18.4 million campaign from Young & Rubicam used black and white visuals. The campaign was deemed unsuccessful and was ended. From May 1998, an animated version of the Colonel, "boisterously" voiced by Randy Quaid, was used for television advertisements.

July 1932

Born: Waldemar Matuška, singer, in Košice, Czechoslovakia (d. 2009); Dave Thomas, founder of Wendy's fast-food restaurant, in Atlantic City, New Jersey (d. 2002). Died: Manuel II of Portugal, 42, last King of Portugal 1908–1910. Campaigning for the July 31 Reichstag elections started in Germany. 12,000 Nazis paraded in northern Munich, while 12,000 members of the Iron Front paraded in the southern part of the city. Tazio Nuvolari won the French Grand Prix. Kimberley Rescue: German pilot Hans Bertram and his mechanic Adolph Klausmann were confirmed to be alive in northern Australia after being missing since May 15.

List of books written by CEOs

her bookList of books about business
A list of notable books written by CEOs, about CEOs and business.

List of people from Knoxville, Tennessee

Dave Thomas (1932–2002), restaurant owner, founder of Wendy's. Cas Walker (1902–1998), grocery store magnate, radio and television personality. Eric Richard Ward (b. 1960), entrepreneur, founder of NetPOST and URLwire. Chris Whittle (b. 1947), entrepreneur, founder of Channel One News and Edison Schools. Eben Alexander (1851–1910), Greek language scholar and ambassador. Charles W. Cansler (1871–1953), Austin High School principal, civil rights advocate and author. Thomas William Humes (1815–1892), president of the University of Tennessee (1865–1883). Harcourt Morgan (1867–1950), president of the University of Tennessee (1919–1934), director and chairman of the Tennessee Valley Authority.

KFC Original Recipe

Colonel's secret recipe11 herbs and spicessecret 11 herbs and spices
Franchisee Dave Thomas, better known as the founder of Wendy's, argued that the secret recipe concept was successful because "everybody wants in on a secret" and former KFC owner John Y. Brown, Jr. called it "a brilliant marketing ploy." The New York Times described the recipe as one of the company's most valuable assets. The recipe is not patented, because patents are published in detail and come with an expiration date, whereas trade secrets can remain the intellectual property of their holders in perpetuity. KFC uses its Original Recipe as a means to differentiate its product from its competitors.

Burger wars

The Wendy's chain has been at the forefront of the revival, airing a series of ads that feature founder Dave Thomas's daughter Melinda Lou Morse, the original "Wendy", advertising a series of new burgers and reviving its Where's the beef? advertising slogan. A March 2014 report in USA Today noted that Burger King is reviving the Burger Wars, including introducing clones of the Big Mac and McRib sandwiches, in response to business declines at McDonald's. In a 2007 advertising campaign, Jack in the Box aired a series of television ads in the United States that disparaged several rivals' Angus-beef burgers in which it was alleged that they equated Angus beef with an anus.

1969 in the United States

1969a year later
Dave Thomas opens his first restaurant in a former steakhouse in downtown Columbus, Ohio. He names the chain Wendy's after his 8-year-old daughter Melinda Lou (nicknamed Wendy by her siblings). November 17 – Cold War: Negotiators from the Soviet Union and the United States meet in Helsinki, to begin the SALT I negotiations aimed at limiting the number of strategic weapons on both sides. November 19 – Apollo program: Apollo 12 astronauts Pete Conrad and Alan Bean land at Oceanus Procellarum ("Ocean of Storms"), becoming the third and fourth humans to walk on the Moon. November 20.

Deaths in January 2002

Dave Thomas, 69, American entrepreneur, founder of Wendy's. Glayde Whitney, 62, American behavioral geneticist and psychologist, promoted controversial race based genetics. Benjamín Casado, 73, Puerto Rican Olympic high jumper (men's high jump at the 1948 Summer Olympics). Alan Christie, 96, Canadian Olympic sprinter (men's 400 metres, men's 4 × 400 metres relay at the 1924 Summer Olympics). Mush March, 93, Canadian professional ice hockey player (Chicago Black Hawks). Bill McCutcheon, 77, American actor (Tony Award for Best Featured Actor in a Musical for Anything Goes). K. William Stinson, 71, U.S. Representative from Washington. Fred Tappert, 61, American physicist.

John Solomon Sandridge

Sandridge continued to maintain a relationship with The Coca-Cola Company in which he was commissioned in 1997 to paint a portrait of Wendy's founder, Dave Thomas, and served as a feature artist for The Coca-Cola Company's Las Vegas gift store opening. After working with the global soft drink manufacturer, Sandridge became an art educator for the Gadsden, Alabama City School system, and was instrumental in helping to develop The Gadsden City Arts Program. Prior to that, however, as metro Atlanta prepared for the 1996 Centennial Summer Olympic Games, Sandridge was commissioned by the Olympic Soccer Committee to create limited edition prints and a limited edition bronze sculpture.