118 118 (UK)wikipedia
118 118 is the UK telephone number for a US owned directory enquiries provider.
118 118118 118 (UK)118118118Conduit

Knowledge Generation Bureau

kgbKGB.com
118 118 is the brand name of The Number UK Ltd, a wholly owned subsidiary of US directory enquiries provider Knowledge Generation Bureau (formerly InfoNXX).
In 2003, after the UK yellow pages directory market has been opened, kgb launched 118 118 (UK), a UK directory enquiries provider that assists customers with telephone number enquiries and general queries.

Cardiff

CardiffCardiff, WalesCaerdydd
Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London that provides telephone numbers, given subscriber name and address, and answers general questions on any subject.
Notable companies such as Legal & General, Admiral Insurance, HBOS, Zurich, ING Direct, The AA, Principality Building Society, 118118, British Gas, Brains, SWALEC Energy and BT, all operate large national or regional headquarters and contact centres in the city, some of them based in Cardiff's office towers such as Capital Tower and Brunel House.

Texperts

82ASK
In December 2008, The Number UK Ltd, purchased Texperts, which had operated in the UK since 2003.
In December 2008, Texperts was bought by the United States-based Knowledge Generation Bureau, operator of the 118 118 services, a directory services company which had also entered the SMS Any question market.

Directory assistance

directory assistancedirectory enquiries118 500
118 118 is the UK telephone number for a US owned directory enquiries provider.
Four of these, 118 118 (The Number), 118 212 (Maureen), 118 247 (Yellow Pages) and 118 500 (British Telecom) are among the most expensive and yet have over 90% of the market, mostly due to heavy advertising.

David Bedford (athlete)

David BedfordDave Bedford
The use of the runners' characters is particularly noted for the legal action threatened, but never acted on, by 1970s record-breaking runner David Bedford.
In 2003, Bedford was involved in a legal dispute over the alleged portrayal of his image by the directory enquiries company The Number for its 118 118 service.

Ray Parker Jr.

Ray Parker, Jr.Ray Parker Jr.Ray Parker Jr
Various routes followed, and then in early 2009 Ray Parker Junior appeared alongside the droopy moustache men singing a 118 specific version of the Ghostbusters theme tune, at one point featuring the 118 men in place of the Stay Puft Marshmallow Man from the film.
In early 2009, Parker appeared in a television advertisement for 118 118, a British directory enquiries provider.

Cardiff Gate

Cardiff Gate International Business Park
It was the site for the UK headquarters for 118 118, which moved to central Cardiff from summer 2014.

Celebrity Big Brother 5 racism controversy

racism controversyrace rowhighly controversial
In addition, directory inquiry service 118 118 received "1,058 angry callers" during Wednesday's broadcast, which was after Shetty’s statement was shown.

The Young Punx

Young Punx
"Got your number" – their tongue-in-cheek disco house bootleg of the iconic 118 118 (UK) TV adverts featuring music sampled from the Rocky theme gained widespread attention in late 2003 after BBC Radio 1 DJ Judge Jules played an mp3 of it on his show.

PriceRunner

In 2006, it announced that it would launch a partnership service with 118 118, a UK phone based service, to provide prices to people by SMS.

118 118

118 118 European directory enquiries

Micky Flanagan

Micky Flanagan's 'Out Out' tourMicky Flanagan Thinking AloudMicky Flanagan's Detour De France
In 2009, Flanagan's agent lodged a complaint with the Advertising Standards Authority claiming that a television commercial for directory enquiries service 118 118 was using his "out out" catchphrase and skit.

They Think It's All Over (TV series)

They Think It's All OverThey Think It's All Over?They Think It's All Jehovah

Economy of Swansea

Major service sector employers include Admiral Insurance, Electronic Data Systems (EDS), NTL, BT Group, Conduit, Tesco and South West Wales Publications.

Economy of Cardiff

employmentemployment, retail, businessCardiff
Legal & General, Admiral Insurance, HBOS, Zurich, ING Direct, Confused.com, The AA, Principality Building Society, 118 118, British Gas, Brains, SWALEC Energy and BT (based in Stadium House) all operate large contact centres in the city, many based in Cardiff's office towers such as Capital Tower and Brunel House.

Cog (advertisement)

CogThe CogCog" (advertisement)
The first of these was Just Works, a deliberate parody advertisement for the 118 118 directory assistance service in the summer of 2003, in which the Honda parts are replaced with such oddities as a tractor wheel, a flamingo and a space hopper, with impetus provided by two moustachioed runners.

Yvonne Gilan

In 2003 Gilan was consulted on picking the right voice for the 118 118 directory enquiry service.

Bond Bug

Bond Bug
The car has also appeared in the video for the Robbie Williams song "Millennium", and in the 118 advertisements.

Telephone numbers in the United Kingdom

+440141dialling code
The operator is obtained via 100 from landlines, while directory enquiries, formerly 192, is now provided in the 118xxx range, e.g. 118 212, 118 800, 118 500, 118 118, by different companies.

Wales

WelshSouth WalesWelshman
Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London that provides telephone numbers, given subscriber name and address, and answers general questions on any subject.

London

LondonLondon, EnglandLondon, UK
Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London that provides telephone numbers, given subscriber name and address, and answers general questions on any subject.

Conduit (company)

ConduitComo (mobile apps)
In 2006, kgb, the parent company of 118 118 in the UK, purchased rival Directory Assistance provider Conduit to produce the largest company of its type in the UK.

Train

trainpassenger traintrains
118 118 is primarily seen as a directory enquiries service, but provides a wider range of options, not only providing numbers to users but also train times, cinema listings and directions.

Movie theater

cinemamovie theatermovie theatre
118 118 is primarily seen as a directory enquiries service, but provides a wider range of options, not only providing numbers to users but also train times, cinema listings and directions.