118 118 (UK)

118 118118118118Conduit
118 118 is the UK telephone number for a US owned directory enquiries provider.wikipedia
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Cardiff

Cardiff, WalesCaerdyddCity of Cardiff
Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London that provides telephone numbers, given subscriber name and address, and answers general questions on any subject.
Notable companies such as Legal & General, Admiral Insurance, HBOS, Zurich, ING Direct, The AA, Principality Building Society, 118118, British Gas, Brains, SWALEC Energy and BT, all operate large national or regional headquarters and contact centres in the city, some of them based in Cardiff's office towers such as Capital Tower and Brunel House.

Knowledge Generation Bureau

kgbKGB.com
118 118 is the brand name of The Number UK Ltd, a wholly owned subsidiary of US directory enquiries provider Knowledge Generation Bureau (formerly InfoNXX).
In 2003, after the UK yellow pages directory market has been opened, kgb launched 118 118 (UK), a UK directory enquiries provider that assists customers with telephone number enquiries and general queries.

Texperts

82ASK
In December 2008, The Number UK Ltd, purchased Texperts, which had operated in the UK since 2003.
In December 2008, Texperts was bought by the United States-based Knowledge Generation Bureau, operator of the 118 118 services, a directory services company which had also entered the SMS Any question market.

David Bedford (athlete)

David BedfordDave Bedford
The use of the runners' characters is particularly noted for the legal action threatened, but never acted on, by 1970s record-breaking runner David Bedford.
In 2003, Bedford was involved in a legal dispute over the alleged portrayal of his image by the directory enquiries company The Number for its 118 118 service.

Directory assistance

directory enquiries118 5001-800-555-1212
118 118 is the UK telephone number for a US owned directory enquiries provider. Bedford subsequently briefly worked for 118 500, a rival directory enquiries service provided by BT.
Four of these, 118 118 (The Number), 118 212 (Maureen), 118 247 (Yellow Pages) and 118 500 (British Telecom) are among the most expensive and yet have over 90% of the market, mostly due to heavy advertising.

Ray Parker Jr.

Ray Parker, Jr.Ray ParkerRay Parker Jr
Various routes followed, and then in early 2009 Ray Parker Junior appeared alongside the droopy moustache men singing a 118 specific version of the Ghostbusters theme tune, at one point featuring the 118 men in place of the Stay Puft Marshmallow Man from the film.
In early 2009, Parker appeared in a television advertisement for 118 118, a British directory enquiries provider.

Wales

🏴󠁧󠁢󠁷󠁬󠁳󠁿WelshWAL
Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London that provides telephone numbers, given subscriber name and address, and answers general questions on any subject.

London

London, EnglandLondon, UKLondon, United Kingdom
Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London that provides telephone numbers, given subscriber name and address, and answers general questions on any subject.

Conduit (company)

ConduitComo (mobile apps)
In 2006, kgb, the parent company of 118 118 in the UK, purchased rival Directory Assistance provider Conduit to produce the largest company of its type in the UK.

Train

passenger traintrainspassenger trains
118 118 is primarily seen as a directory enquiries service, but provides a wider range of options, not only providing numbers to users but also train times, cinema listings and directions.

Movie theater

cinemamovie theatrecinemas
118 118 is primarily seen as a directory enquiries service, but provides a wider range of options, not only providing numbers to users but also train times, cinema listings and directions.

SMS

short message servicetext messagetext messages
The service offered answers questions on any topic sent via SMS text message by text message, for a charge of £3.50.

Unsecured debt

unsecuredpersonal loanspersonal loan
The company states they are able to extend the availability of unsecured personal loans to people who may otherwise find it difficult to borrow.

Steve Prefontaine

Steve Roland "Pre" Prefontaine
118 118 responded to this by stating that their inspiration was partly the late American runner Steve Prefontaine.

BT Group

BTBritish TelecomBritish Telecommunications
Bedford subsequently briefly worked for 118 500, a rival directory enquiries service provided by BT.

Television

TVtelevisedtelevisions
In February 2006 a new advertising campaign was launched in which the runners appeared in advertisements in the style of the television show The A-Team, using the A-Team theme tune with the number 118 sung over the music.

The A-Team

A-Teamtelevision series80's television series
In February 2006 a new advertising campaign was launched in which the runners appeared in advertisements in the style of the television show The A-Team, using the A-Team theme tune with the number 118 sung over the music.

Theme music

theme songtheme tunetheme
In February 2006 a new advertising campaign was launched in which the runners appeared in advertisements in the style of the television show The A-Team, using the A-Team theme tune with the number 118 sung over the music.

Ghostbusters

1984 filmGhostbusterfilm of the same name
Various routes followed, and then in early 2009 Ray Parker Junior appeared alongside the droopy moustache men singing a 118 specific version of the Ghostbusters theme tune, at one point featuring the 118 men in place of the Stay Puft Marshmallow Man from the film.

ITV (TV channel)

ITVITV1ITV 1
From March 2007, 118 118 began to sponsor ITV1 Movies.

Metro (British newspaper)

MetroThe MetroMetro UK
A daily cartoon strip advertising the service also ran, from 2008 to 2010, in free newspaper Metro.

Oftel

Office of Telecommunications (Oftel)Office of Telecommunications
Oftel and ICSTIS warned the company that it could be fined or lose its licence to operate if found to have encouraged the practice, but were satisfied that the company had moved quickly to stamp out any abuses, including dismissing some employees after investigating.

Phone-paid Services Authority

ICSTISIndependent Committee for the Supervision of Standards of Telephone Services
Oftel and ICSTIS warned the company that it could be fined or lose its licence to operate if found to have encouraged the practice, but were satisfied that the company had moved quickly to stamp out any abuses, including dismissing some employees after investigating.

Cardiff Gate

Cardiff Gate International Business Park
It was the site for the UK headquarters for 118 118, which moved to central Cardiff from summer 2014.

Celebrity Big Brother 5 racism controversy

racism controversyrace rowhighly controversial
In addition, directory inquiry service 118 118 received "1,058 angry callers" during Wednesday's broadcast, which was after Shetty’s statement was shown.