Democrats successfully portrayed Goldwater as a dangerous extremist, most famously in the "Daisy" television advertisement.- 1964 United States presidential election
In the 1964 United States presidential election, aggressive advertising paved the way for a landslide victory for Lyndon B. Johnson.- Campaign advertising
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"Daisy", sometimes referred to as "Daisy Girl" or "Peace, Little Girl", was a controversial political advertisement that aired on television as part of Lyndon B. Johnson's 1964 presidential campaign.
Though officially aired only once, it is considered one of the most important factors in Johnson's landslide victory over the Republican Party's candidate, Barry Goldwater, and a turning point in political and advertising history.