Ad Council

Advertising CouncilAd Council of the United StatesNational Ad CouncilThe Advertising Council
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.wikipedia
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People's capitalism

People's capitalism was an American propaganda meme popularized in the mid-1950s as a name for the American economic system. It was endorsed by President Dwight David Eisenhower for worldwide use by the United States Information Agency, which employed the term to trumpet the successful aspects of the American economy worldwide during the Cold War. The propagandists depicted the United States as a classless society of prospering workers versus societies of "slaves" in the Soviet Union and China.
"People's capitalism" was an American propaganda meme popularized in the mid-1950s as a name for the American economic system by the Ad Council's Theodore Repplier.

McGruff the Crime Dog

McGruff
McGruff (1979–present) campaign, with its slogan "Take a bite out of crime" for the National Crime Prevention Council (in conjunction with the U.S. Department of Justice). It was created in 1978.
McGruff the Crime Dog is an anthropomorphic animated dog created by Dancer Fitzgerald Sample through the Ad Council and later the National Crime Prevention Council to increase crime awareness and personal safety in the United States.

I Am an American (2001 film)

I am an AmericanI Am an American'' (2001 film)
I am an American (2001–present) a campaign launched in wake of the September 11, 2001 terrorist attacks emphasizing the diversity of America. The ad features people of many ethnicities looking in the camera and simply saying "I am an American". A slightly updated version of the ad was shown in 2011, during the 10th anniversary of the attacks.
I am an American is a public service announcement (PSA) 30-second film sponsored by the Ad Council, first aired in 2001 in a tribute to the September 11 attacks.

Keep America Beautiful

Crying Indian commercialcrying Indian public service advertisementthe "weird naked Indian" cries
Crying Indian (1971–1983) anti-pollution campaign for Keep America Beautiful. The iconic “Crying Indian” ad, which featured Italian-American actor Iron Eyes Cody, first aired on Earth Day in 1971. The campaign helped reduce litter by as much as 88 percent by 1983 and won two Clio Awards.
Keep America Beautiful joined with the Ad Council in 1961 to dramatize the idea that every individual must help protect against the effects litter has on the environment.

UNCF

United Negro College Fundthe mottothe United Fund
United Negro College Fund (1972–present) campaign, with its slogan "A mind is a terrible thing to waste," has helped raise more than $2.2 billion and helped to graduate more than 400,000 minority students from college or beyond.
The motto, which has been used in numerous award-winning UNCF ad campaigns, was created by Forest Long, of the advertising agency Young & Rubicam, in partnership with the Ad Council.

Smokey Bear

The Smokey Bear ShowBallad of Smokey the BearSmokey
Wildfire Prevention (1944–present) The Ad Council's longest running campaign, Smokey Bear and his tagline, "Only You Can Prevent Forest Fires", was created in 1944 to educate Americans about the harm wildfires could cause the war effort, and the danger that the Japanese might deliberately start forest fires by shelling the West Coast of the United States. It was 1947 when the iconic Smokey Bear phrase was finally coined: "Remember...only YOU can prevent forest/wild fires!" The Forest Fire Prevention campaign has helped reduce the number of acres lost annually to wildfire from 22 million to 8.4 million (in 2000). Examples include a partnership with Warner Bros. featuring characters from Where the Wild Things Are in PSAs to counteract childhood obesity, PSAs for child passenger safety featuring clips from Warner Bros. The Wizard of Oz, a partnership with Sony Pictures Entertainment's The Smurfs 2 to encourage children to explore nature, and Disney characters such as Baby Einstein for the LATCH System for the U.S. Department of Transportation, Pinocchio and The Jungle Book for MyPyramid, Bambi, Sleeping Beauty, and Disney's Adventures of the Gummi Bears for Smokey Bear, Cinderella for child booster seats by the U.S. Department of Transportation, and the Little Einsteins for art instruction.
During the 1950s and 1960s, the Ad Council sponsored radio advertisements, featuring Smokey Bear "in conversation" with prominent American celebrities such as Bing Crosby, Art Linkletter, Dinah Shore, and Roy Rogers.

War bond

war bondswar loanVictory Bonds
Early campaigns encouraged enlistment to the military, the purchase of war bonds, and conservation of war materials.
The War Finance Committee was placed in charge of supervising the sale of all bonds, and the War Advertising Council promoted voluntary compliance with bond buying.

We Can Do It!

J. Howard Millerwe-can-do-it
The Ad Council claimed the 1943 "We Can Do It!" poster (associated with Rosie the Riveter after 1982) was developed by the WAC as part of its "Women in War Jobs" campaign.
The Ad Council claimed the poster was developed in 1942 by its precursor, the War Advertising Committee, as part of a "Women in War Jobs" campaign, helping to bring "over two million women" into war production.

American Heart Association

American Stroke AssociationAHAAmerican Heart Association (AHA)
American Heart Association
On October 28, 2009 The American Heart Association and the Ad Council launched a hands-only CPR public service announcement and website.

Autism Speaks

Autism AwarenessAutism Speaks CanadaCure Autism Now
Autism Speaks
Ad Council launched a campaign in conjunction with Autism Speaks to raise autism awareness and to highlight the importance of early detection.

Futures Without Violence

Coaching Boys Into MenFamily Violence Prevention FundFamily Violence Prevention Fund - Founding Fathers
Family Violence Prevention Fund
In 2001, Futures Without Violence and the Advertising Council launched a public-education campaign called Coaching Boys into Men.

Geena Davis

Geena Davis Institute on Gender in Media
FWD campaign with USAID (2011–present) In September 2011, Ad Council and United States Agency for International Development (USAID) launched the FWD campaign to spread awareness about famine, war and drought in the Horn of Africa. The initiative garnered the participation of celebrities like Uma Thurman, Geena Davis, Josh Hartnett, Chanel Iman and Anthony Bourdain who starred in Public Service Announcements that asked the public to "forward the facts" about the crisis.
In 2011, Davis became one of a handful of celebrities attached to USAID and Ad Council's FWD campaign, an awareness initiative tied to that year's East Africa drought.

Josh Hartnett

Joshua Hartnett
FWD campaign with USAID (2011–present) In September 2011, Ad Council and United States Agency for International Development (USAID) launched the FWD campaign to spread awareness about famine, war and drought in the Horn of Africa. The initiative garnered the participation of celebrities like Uma Thurman, Geena Davis, Josh Hartnett, Chanel Iman and Anthony Bourdain who starred in Public Service Announcements that asked the public to "forward the facts" about the crisis.
In 2011, Hartnett became one of a handful of celebrities attached to USAID and Ad Council's FWD campaign, an awareness initiative tied to that year's East Africa drought.

United States Olympic Committee

USOCU.S. Olympic CommitteeUS Olympic Committee
United States Olympic Committee
In February 2011 the USOC launched an anti-steroid campaign in conjunction with the Ad Council called "Play Asterisk Free" aimed at teens.

United States Agency for International Development

USAIDU.S. Agency for International DevelopmentAgency for International Development
FWD campaign with USAID (2011–present) In September 2011, Ad Council and United States Agency for International Development (USAID) launched the FWD campaign to spread awareness about famine, war and drought in the Horn of Africa. The initiative garnered the participation of celebrities like Uma Thurman, Geena Davis, Josh Hartnett, Chanel Iman and Anthony Bourdain who starred in Public Service Announcements that asked the public to "forward the facts" about the crisis.
On September 19, 2011, USAID and the Ad Council launched the "Famine, War, and Drought" (FWD) campaign to raise awareness about that year's severe drought in East Africa.

Hilary Duff

HilaryDuffsterHillary Snuffed
Gay and Lesbian Bullying Prevention (2008–present) GLSEN and Ad Council launched the first campaign to address anti-gay language among teens. PSAs feature celebrities such as Wanda Sykes, Grant Hill and Hilary Duff and ask kids to stop using homophobic language such as "That's so gay."
In October 2008, Duff starred in a public service announcement for The Think Before You Speak Campaign by Ad Council and GLSEN to prevent youth from using anti-LGBT vocabulary, such as the phrase "That's So Gay."

Uma Thurman

UmaAmerican actressThurman, Uma
FWD campaign with USAID (2011–present) In September 2011, Ad Council and United States Agency for International Development (USAID) launched the FWD campaign to spread awareness about famine, war and drought in the Horn of Africa. The initiative garnered the participation of celebrities like Uma Thurman, Geena Davis, Josh Hartnett, Chanel Iman and Anthony Bourdain who starred in Public Service Announcements that asked the public to "forward the facts" about the crisis.
In 2011, Thurman was one of several celebrities associated with the USAID and Ad Council's FWD campaign, an awareness initiative tied to that year's East Africa drought.

Chanel Iman

FWD campaign with USAID (2011–present) In September 2011, Ad Council and United States Agency for International Development (USAID) launched the FWD campaign to spread awareness about famine, war and drought in the Horn of Africa. The initiative garnered the participation of celebrities like Uma Thurman, Geena Davis, Josh Hartnett, Chanel Iman and Anthony Bourdain who starred in Public Service Announcements that asked the public to "forward the facts" about the crisis.
In 2011, Iman traveled to East Africa on a work trip where she became one of a handful of celebrities attached to USAID and Ad Council's FWD campaign, an awareness initiative tied to that year's drought in East Africa.

Public service announcement

PSApublic service announcementsPSAs
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
In the US, the Ad Council (initially called the War Advertising Council) was set up in 1941, when America entered World War II. It began implementing on a massive scale the idea of using advertising to influence American society on a range of fronts.

Bedsider

Bedsider
On November 10, 2011, the Ad Council launched a major marketing campaign in support of the Bedsider program.

United States Forest Service

U.S. Forest ServiceForest ServiceUS Forest Service
United States Forest Service
In August 1944, to reduce the number of forest fires, the Forest Service and the Wartime Advertising Council began distributing fire education posters featuring a black bear.

National Fatherhood Initiative

National Fatherhood Initiative
The organization also produced and disseminated a national public service advertising campaign, in partnership with the Ad Council.

Ad Council Japan

ACAC JapanAd Council Japan (AC)
*Ad Council Japan
Like the US counterpart, the Ad Council (where the Ad Council Japan is modelled), Ad Council Japan generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor.

Bambi

FlowerBambi on iceBambi's father
Examples include a partnership with Warner Bros. featuring characters from Where the Wild Things Are in PSAs to counteract childhood obesity, PSAs for child passenger safety featuring clips from Warner Bros. The Wizard of Oz, a partnership with Sony Pictures Entertainment's The Smurfs 2 to encourage children to explore nature, and Disney characters such as Baby Einstein for the LATCH System for the U.S. Department of Transportation, Pinocchio and The Jungle Book for MyPyramid, Bambi, Sleeping Beauty, and Disney's Adventures of the Gummi Bears for Smokey Bear, Cinderella for child booster seats by the U.S. Department of Transportation, and the Little Einsteins for art instruction.
In 2006, the Ad Council, in partnership with the United States Forest Service, started a series of Public Service Announcements that feature footage from Bambi and Bambi II for wildfire prevention.

United States

American🇺🇸U.S.
People's capitalism was an American propaganda meme popularized in the mid-1950s as a name for the American economic system. It was endorsed by President Dwight David Eisenhower for worldwide use by the United States Information Agency, which employed the term to trumpet the successful aspects of the American economy worldwide during the Cold War. The propagandists depicted the United States as a classless society of prospering workers versus societies of "slaves" in the Soviet Union and China. The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.