Advertising mail

direct mailjunk maildirect-maildirect mail marketingmailshotAdmaildirect advertising mailing campaignsdirect mail advertisingdirect mailersdirect mailing campaign
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.wikipedia
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Advertising

advertisementadvertisementscommercial
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.

Bulk mail

bulk mailingBulk Mail Centerbulk
Postal systems offer lower rates for buyers of bulk mail permits.
The term is sometimes used as a synonym for advertising mail.

Mail

postal servicepostal servicespostal
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.
They are used by companies with large mail programs, such as banks and direct mail companies.

Free Congress Research and Education Foundation

Free Congress FoundationCommittee for the Survival of a Free Congress
Certain organizations and individuals have become known for their prowess in direct mail, including in the US, the Free Congress Foundation in the 1970s, Response Dynamics, Inc. in the 1980s, the National Congressional Club, and Richard Viguerie.
It had some success and was a pioneer in political direct mail fundraising.

Database marketing

This use of database analysis is a type of database marketing.
The communications generated by database marketing may be described as junk mail or spam, if it is unwanted by the addressee.

Response Dynamics

Response Dynamics, Inc.
Certain organizations and individuals have become known for their prowess in direct mail, including in the US, the Free Congress Foundation in the 1970s, Response Dynamics, Inc. in the 1980s, the National Congressional Club, and Richard Viguerie.
It was founded in 1981 and specializes in political fundraising and direct mail marketing.

Johnson Box

Often advertisers will include a Johnson Box in letters.
A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter.

Political campaign

campaignelection campaignpresidential campaign
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations.
American political campaigns have become heavily reliant on broadcast media and direct mail advertising (typically designed and purchased through specialized consultants).

Opt-out

opt outopted outconsent
Several organizations offer opt-out services to people who wish to reduce or eliminate the amount of addressed advertising mail they receive.
This ability is usually associated with direct marketing campaigns such as, e-mail marketing, or direct mail.

Prescreen

pre-approvedprescreened
Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses.
The most common method for distributing batch prescreen offers is direct mail.

National Congressional Club

Certain organizations and individuals have become known for their prowess in direct mail, including in the US, the Free Congress Foundation in the 1970s, Response Dynamics, Inc. in the 1980s, the National Congressional Club, and Richard Viguerie.
The National Congressional Club, had "computerized lists of hundreds of thousands of contributors" and a "state-of-the-art" direct-mail operation that raised millions for Helms and other conservative candidates.

Richard Viguerie

Conservative DigestRichard A. Viguerie
Certain organizations and individuals have become known for their prowess in direct mail, including in the US, the Free Congress Foundation in the 1970s, Response Dynamics, Inc. in the 1980s, the National Congressional Club, and Richard Viguerie.

ZIP Code

ZIP code(s)ZIP codesZIP code(s)
It was only with the advent in the 1960s of the ZIP code and, later, the computer that direct mail fundraising began to gain wide use.
The data is often used in direct mail marketing campaigns in a process called ZIP-code marketing.

Royal Mail

Post Officemail centreBritish Post Office
The UK Royal Mail also offers an opt-out service, though it sparked public outrage by warning that unaddressed government mailings could not be separated from advertisements, and those who opted out of the latter would stop receiving the former as well.
On 6 December 2010, a number of paid-for services including Admail, post office boxes and private postboxes were removed from the Inland Letter Post Scheme (ILPS) and became available under contract.

TrustedID

Catalog Choice
As of 2017 in the United States two organizations offering these services include Catalog Choice and DMAChoice.
A mobile application released by the company in 2011 makes it possible to opt out of advertising mail by simply taking a picture of the front of the piece of mail.

Direct marketing

direct responsedirect response marketingdirect mail
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry.
Channels available include a variety of media: cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters.

Robinson list

Mailing Preference ServiceMail Preference Service
In the UK, the Mailing Preference Service allows people to register with them for removal from posted as opposed to hand-delivered mail.

Data & Marketing Association

Direct Marketing AssociationDirect Marketing AssociationsDirect Mail Marketing Association
As of 2017 in the United States two organizations offering these services include Catalog Choice and DMAChoice.
Direct Marketing Associations have attracted controversy, as people believe they aim to promote spam and to defend junk mail and unsolicited telemarketing, which many consumers find irritating and intrusive.

Direct mail fundraising

fundraises direct
In its modern form, direct mail fundraising appeared in the United States after World War II, when nationwide charities such as the National Easter Seal Society sought ways to broaden their fundraising base.

Environmental issue

environmental issuesenvironmental impactenvironmental
Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.

Compact disc

CDCDsCD single
Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses.

Credit card

credit cardscreditcredit-card
Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses.

Merchandising

merchandisemerchandisedmerchandizing
Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses.

Boston Consulting Group

The Boston Consulting GroupBCGBCG Perspectives
A study by Boston Consulting Group predicts that overall share of ad-spend in the USA will increase from 11% in to 12% by 2020.

Canada

CanadianCANCanadians
In Canada, addressed and unaddressed advertising mail accounted for 20% of Canada Post's revenue in 2005, and the share is increasing.