Bait-and-switch

bait and switchadvertised, but not actually available in the shopsBait advertisingBait pricingintentionally misleads
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts.wikipedia
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Fraud

defraudfraudsterfraudulent
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts.

Rickrolling

RickrollrickrolledBarack Roll
The meme is a type of bait and switch using a disguised hyperlink that leads to the music video.

Goatse.cx

goatse
The photo became a notorious surprise image and Internet meme, and has been used in bait-and-switch pranks, prevention of hot-linking in a hostile manner, and defacement of websites, in order to provoke extreme reactions.

Loss leader

loss-leaderloss leadersLoss-leading
Likewise, advertising a sale while intending to stock a limited amount of, and thereby sell out, a loss-leading item advertised is legal in the United States.

Resort fee

This price-dripping practice constitutes a bait and switch tactic which is misleading and detrimental to both consumers and competitors.

Retail

retailerretailingretail store
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts.

Advertising

advertisementadvertisementscommercial
First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").

The Book of Swindles

Many variations on the bait-and-switch appear, for example, in China's earliest book of stories about fraud, Zhang Yingyu's The Book of Swindles (c.

Sunk cost

sunk costssunk cost fallacysunk
The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods (or bait) at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait.

United States

AmericanU.S.USA
In the United States, courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising, and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait.

Court

court of lawcourtscourts of law
In the United States, courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising, and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait.

Lawsuit

litigationsuedcivil suit
In the United States, courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising, and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait.

False advertising

deceptive advertisingmisleading advertisingdeceptive marketing
In the United States, courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising, and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait.

Trademark infringement

infringementtrademarkunfair competition
In the United States, courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising, and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait.

Cause of action

claimclaimscauses of action
However, no cause of action will exist if the purveyor is capable of actually selling the goods advertised, but aggressively pushes a competing product.

Glossary of English-language idioms derived from baseball

rain checkbaseball slangthree strikes and you're out
The purveyor can escape liability if they make clear in their advertisements that quantities of items for which a sale is offered are limited, or by offering a rain check on sold-out items.

Consumer Protection from Unfair Trading Regulations 2008

Consumer Protection from Unfair Trading RegulationsConsumer Protection RegulationsUnfair Trading Regulations 2008
In England and Wales, bait and switch is banned under the Consumer Protection from Unfair Trading Regulations 2008.

Kansas City Shuffle

The title of the tune refers to an advanced form of bait-and-switch confidence game employing misdirection, subterfuge, and playing on the "mark's" arrogance and/or self-loathing.