A fake automated teller slot used to commit bank fraud upon bank patrons.

Form of fraud used in retail sales but also employed in other contexts.

- Bait-and-switch

87 related topics


Business ethics

Form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment.


Certain promotional activities have drawn fire, including greenwashing, bait and switch, shilling, viral marketing, spam (electronic), pyramid schemes and multi-level marketing.

Social psychology

Scientific study of how the thoughts, feelings, and behaviors of individuals are influenced by the presence of others and the internalized social norms that humans are influenced by, even when alone.

Which line matches the first line, A, B, or C? In the Asch conformity experiments, people frequently followed the majority judgment, even when the majority was objectively wrong.
Social psychologists study interactions within groups, and between both groups and individuals.
The Milgram experiment: The experimenter (E) persuades the participant (T) to give what the participant believes are painful electric shocks to another participant (L), who is actually an actor. Many participants continued to give shocks despite pleas for mercy from the actor.

A related trick is the bait and switch.

Media Markt

German multinational chain of stores selling consumer electronics with over 1000 stores in Europe.

Media Markt store in Malmö, Sweden
Countries in which Media Markt operates
Media Markt store in Oldenburg, Germany
Media Markt vending machine at Hamburg Airport, Germany
Media Markt store in Bydgoszcz, Poland

The MediaMarktSaturn Retail Group has made bait-and-switch in the past: articles were advertised extensively at extremely low prices but were sold out within a very short time.

Risk-based pricing

Methodology adopted by many lenders in the mortgage and financial services industries.


Risk-based pricing can be manipulated to wield deceptive marketing practices, such as the bait and switch.

Rick Astley

English singer, songwriter and radio personality, who has been active in music for several decades.

Astley performing in 2017
Astley performing in Copenhagen, Denmark, July 2009
Astley performing at Bristol, June 2014
Astley rickrolling the 2008 Macy's Thanksgiving Day Parade

The meme is a type of bait and switch using a disguised hyperlink that leads to the music video.

Cheating in casinos

Cheating in casinos refers to actions by the player or the house which are prohibited by regional gambling control authorities.

Kepplinger holdout machine
Cards used at table games are altered by the casinos to prevent them from being used to cheat at table games.

Mail fraud or sending a mail offer but not honoring the offer once the customer is at the casino, also called bait and switch.

Online advertising

Form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.

Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.
Online Marketing
Example of display advertising featuring geotargeting
Online advertising serving process - simple publisher case
Online advertising serving process using an ad agency
Online advertising serving process using online bidding

Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.

Discovery Channel

American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav.

The logo of Discovery Channel from 1987 to 1995.

When the special aired, the anaconda attacked Rosolie but did not swallow him, as its title had implied, prompting numerous complaints of a bait and switch.

Mac OS X Server 1.0

Operating system developed by Apple Computer, Inc.

Mac OS X Server 1.0

The result is that some considered the release premature and even a bait and switch.

Paper Tigers

Fourth studio album by Swedish band Caesars, released on 26 April 2005.

Stephen Haag of Popmatters also criticized the album's lack of memorable tracks, writing "If folks are purchasing Paper Tigers expecting a dozen more tunes like 'Jerk It Out'... they’ll soon find that Caesars is guilty of bait-and-switch."