Lawrence Ferlinghetti
A section devoted to the beat generation at a bookstore in Stockholm, Sweden
The group, with disc jockey Jim Stagg, while on their final tour in August 1966
Abbey Road Studio Two, where nearly every track on Sgt. Pepper was recorded
Abbey Road Studios (formerly EMI Studios) in 2005
One of EMI's Studer J37 four-track tape recorders, the machines used to record Sgt. Pepper
The Pablo Fanque Circus Royal poster from 1843 that inspired Lennon's lyrics to "Being for the Benefit of Mr. Kite!"
Sgt. Pepper inner gatefold. McCartney (in blue) wears a badge on his left sleeve that bears the initials O.P.P. McCartney acquired the badge when the Beatles were on tour in Canada; the initials stand for "Ontario Provincial Police".
The Beatles at the Sgt. Pepper launch party, held at Brian Epstein's house on 19 May 1967
A hippie "flower power" bus (pictured in 2004). Sgt. Pepper conveyed the flower power ideology of 1967.
The album resonated with Vietnam War protestors at the 1967 "March on the Pentagon".
French horn players performing as "Sgt. Pepper's band" at Live 8 London in 2005
Sgt. Pepper 50th anniversary billboard in London

The Beatles even put Beat writer William S. Burroughs on the cover of their album Sgt. Pepper's Lonely Hearts Club Band. Ginsberg later met and became friends of members of the Beatles, and Paul McCartney played the drums, guitar, Hammond organ, and maracas on Ginsberg's album Ballad of the Skeletons.

- Beat Generation

American Beat poet Allen Ginsberg said of the album: "After the apocalypse of Hitler and the apocalypse of the Bomb, there was here an exclamation of joy, the rediscovery of joy and what it is to be alive."

- Sgt. Pepper's Lonely Hearts Club Band
Lawrence Ferlinghetti

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Underwater atomic test "Baker", Bikini Atoll, Pacific Ocean, 1946

Counterculture of the 1960s

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Anti-establishment cultural phenomenon that developed throughout much of the Western world between the mid-1960s and the mid-1970s.

Anti-establishment cultural phenomenon that developed throughout much of the Western world between the mid-1960s and the mid-1970s.

Underwater atomic test "Baker", Bikini Atoll, Pacific Ocean, 1946
Free Speech activist Mario Savio on the steps of Sproul Hall, University of California, Berkeley, 1966
King's "I Have a Dream" speech, given in front of the Lincoln Memorial during the 1963 March on Washington
A family watches television, c. 1958
Anti-war protesters
Carnaby Street, London, 1966
Oz number 31 cover
Three radical icons of the sixties. Encounter between Simone de Beauvoir, Jean-Paul Sartre and Ernesto "Che" Guevara in Cuba, in 1960
Yellow Power activist Richard Aoki at a Black Panther Party rally.
Herbert Marcuse, associated with the Frankfurt School of critical theory, was an influential libertarian socialist thinker on the radical student movements of the era and philosopher of the New Left
Eugene McCarthy, anti-war candidate for the Democratic nomination for the US presidency in 1968
A sign pointing to an old fallout shelter in New York City
The cover of an early Whole Earth Catalog shows the Earth as seen by astronauts traveling back from the Moon
Frisbee and alternative 1960s disc sports icon Ken Westerfield
A small part of the crowd of 400,000, after the rain, Woodstock, United States, August 1969
The Jimi Hendrix Experience performs for the Dutch television show Fenklup in March 1967
The Doors performing for Danish television in 1968
Recording "Give Peace a Chance". Left to right: Rosemary Leary (face not visible), Tommy Smothers (with back to camera), John Lennon, Timothy Leary, Yoko Ono, Judy Marcioni and Paul Williams, June 1, 1969.
The plaque honoring the victims of the August 1970 Sterling Hall bombing, University of Wisconsin, Madison.
A small segment of the "Wall" at the Vietnam Veterans Memorial listing the names of the nearly 60,000 American war dead
Jerry Rubin, University at Buffalo, March 10, 1970

The Pranksters created a direct link between the 1950s Beat Generation and the 1960s psychedelic scene; the bus was driven by Beat icon Neal Cassady, Beat poet Allen Ginsberg was on board for a time, and they dropped in on Cassady's friend, Beat author Jack Kerouac—though Kerouac declined to participate in the Prankster scene.

The Beatles went on to become the most prominent commercial exponents of the "psychedelic revolution" (e.g., Revolver, Sgt. Pepper's Lonely Hearts Club Band and Magical Mystery Tour) in the late 1960s.

Young people near the Woodstock music festival in August 1969

Hippie

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Someone associated with the counterculture of the 1960s, originally a youth movement that began in the United States during the mid-1960s and spread to different countries around the world.

Someone associated with the counterculture of the 1960s, originally a youth movement that began in the United States during the mid-1960s and spread to different countries around the world.

Young people near the Woodstock music festival in August 1969
Contemporary hippie at the Rainbow Gathering in Russia, 2005
A hippie-painted Volkswagen Beetle
American tourists in Thailand, the early 1970s
– Grateful Dead, lyrics from "That's It for the Other One"
Junction of Haight and Ashbury Streets, San Francisco, celebrated as the central location of the Summer of Love
Swami Satchidananda giving the opening talk at the Woodstock Festival of 1969
A group of hippies in Tallinn, 1989
Couple attending Snoqualmie Moondance Festival, August 1993
Tie-dyed clothes, associated with hippie culture
A 1967 VW Kombi bus decorated with hand-painting
Monument to the hippie era. Tamil Nadu, India
Oz number 28, also known as the "Schoolkids issue of Oz", which was the main cause of a 1971 high-profile obscenity case in the United Kingdom. Oz was a UK underground publication with a general hippie / counter-cultural point of view.
Hand-crafted Hippie Truck, 1968
Hippie Truck interior
Timothy Leary, family and band on a lecture tour at State University of New York at Buffalo in 1969
An anti-war demonstrator offers a flower to a Military Police officer during the National Mobilization Committee to End the War in Vietnam's 1967 March on the Pentagon
Tahquitz Canyon, Palm Springs, California, 1969, sharing a joint
As a hippie, Ken Westerfield helped to popularize the alternative sport of Frisbee in the 1960s–70s, that has become today's disc sports
Hippies at the Nambassa 1981 Festival in New Zealand
Goa Gil, original 1960s hippie who later became a pioneering electronic dance music DJ and party organizer, here appearing in the 2001 film Last Hippie Standing

The Beats adopted the term hip, and early hippies inherited the language and countercultural values of the Beat Generation.

At this point, The Beatles had released their groundbreaking album Sgt. Pepper's Lonely Hearts Club Band which was quickly embraced by the hippie movement with its colorful psychedelic sonic imagery.