Billionaire Boys Club (clothing retailer)

Streetwear label founded by Pharrell Williams and Nigo in 2003.

- Billionaire Boys Club (clothing retailer)

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Nigo, 2006

Nigo

Japanese fashion designer, disc jockey (DJ), record producer and entrepreneur.

Japanese fashion designer, disc jockey (DJ), record producer and entrepreneur.

Nigo, 2006

In 2005, Nigo partnered with Pharrell Williams to create and launch the streetwear brands Billionaire Boys Club and Ice Cream footwear.

A Bathing Ape

Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.

Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.

Bape Store Harajuku, Tokyo
BAPE store deployed in Hong Kong (2006-2011)

Nigo is also co-owner and head designer of Pharrell Williams' clothes brands Billionaire Boys Club and Ice Cream.

Williams in 2019

Pharrell Williams

American rapper, record producer, singer, songwriter, and entrepreneur.

American rapper, record producer, singer, songwriter, and entrepreneur.

Williams in 2019
Pharrell Williams in Berlin, March 2005
Pharrell Williams, Odd Future and Tyler, the Creator performing together in April 2011
Pharrell Williams performing at the 2014 Coachella Valley Music and Arts Festival.
Williams at the Global Citizen Festival in Hamburg, July 2017.

In 2005, Williams partnered with Japanese fashion icon Nigo to create the streetwear brands Billionaire Boys Club and Ice Cream footwear.

A Tribe Called Quest performing in 2009. From left to right: Jarobi White, Q-Tip, and Phife Dawg.

A Tribe Called Quest

American hip hop group formed in St. Albans, Queens, New York, in 1985, originally composed of rapper and main producer Q-Tip, rapper Phife Dawg, DJ and co-producer Ali Shaheed Muhammad, and rapper Jarobi White.

American hip hop group formed in St. Albans, Queens, New York, in 1985, originally composed of rapper and main producer Q-Tip, rapper Phife Dawg, DJ and co-producer Ali Shaheed Muhammad, and rapper Jarobi White.

A Tribe Called Quest performing in 2009. From left to right: Jarobi White, Q-Tip, and Phife Dawg.
The neighborhood of St. Albans, Queens, where Q-Tip and Phife Dawg grew up together
Phife Dawg's breakout performance on The Low End Theory marked the beginning of the group's successful run in the 1990s.
Q-Tip's conversion to Islam in the mid-1990s influenced the philosophical direction of the group's music on Beats, Rhymes and Life.
Members of A Tribe Called Quest performing on their final tour in 2017
A Tribe Called Quest logo

Teaming up with longtime collaborator Pharrell Williams, the group partnered with Billionaire Boys Club to make "The Space Program" capsule in 2018.

Skater in front of the Barclays Center in Brooklyn, New York (2019)

Terry Kennedy (skateboarder)

American former professional skateboarder.

American former professional skateboarder.

Skater in front of the Barclays Center in Brooklyn, New York (2019)

He was sponsored by Baker Skateboards and Pharrell's Billionaire Boys Club.

Rocawear

American Clothing Brand founded in 1999 by Roc-A-Fella Records Co-Founders Damon Dash and Shawn "Jay-Z" Carter.

American Clothing Brand founded in 1999 by Roc-A-Fella Records Co-Founders Damon Dash and Shawn "Jay-Z" Carter.

In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.

Murakami at the Palace of Versailles 2010

Takashi Murakami

Japanese contemporary artist.

Japanese contemporary artist.

Murakami at the Palace of Versailles 2010
Artist Takashi Murakami with early work "Polyrhythm" at Galerie Mars in Tokyo 1992. Photo by Ithaka Darin Pappas
Cosmos Ball by Takashi Murakami, molded plastic, 2000, Honolulu Museum of Art

The same year, Murakami's anime-inspired illustrations from his first film Jellyfish Eyes, also adorned a T-shirt by Billionaire Boys Club, the brand co-founded by Pharrell and Nigo.

Carri Munden

English fashion designer.

English fashion designer.

Munden has also styled and art directed Billionaire Boys Club lookbooks and an editorial shoot for Dazed & Confused, and "Dunk Be True", an exhibition in the East End of London, focusing on the iconic Nike Dunk, in which she also appeared.

Stronger (Kanye West song)

Song by American rapper Kanye West, released as the second single from his third studio album, Graduation .

Song by American rapper Kanye West, released as the second single from his third studio album, Graduation .

West's perfectionist approach led to "Stronger" being mixed 75 times. His further work on the song's music video included ten weeks of editing.
The lyrics of the song's refrain paraphrase Friedrich Nietzsche's famous quote: "...what does not kill me makes me stronger."
West "Stronger" performing at the Bonnaroo Music Festival in Manchester, Tennessee on June 14, 2008, during the Glow in the Dark Tour.
The song's music video was shot in Tokyo, Japan.
Kanye West's shutter shades in the music video

The video explores life in a sleek space-age robot world set in Japan, and was filmed guerrilla-style over twelve days in Tokyo and Los Angeles in April 2007, featuring shots in Aoyama clothing store A Bathing Ape and Harajuku clothing store Billionaire Boys Club/Ice Cream.

Ferrari was the world's most powerful brand in 2014 according to Brand Finance.

Status brand

Status brands are brands that, through association, inherently increase their owner's popularity in a certain community.

Status brands are brands that, through association, inherently increase their owner's popularity in a certain community.

Ferrari was the world's most powerful brand in 2014 according to Brand Finance.

For example, entertainment and sports trendsetters promote status brands such as Armani, Prada, Triple 5 Soul, and Billionaire Boys Club.