Brand

brand namemarquebrandsbrand identitybrand namesbrand imagebrand-namebrand marketingbrandingname brand
A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer.wikipedia
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Advertising

advertisementadvertisementscommercial
Brands are used in business, marketing, and advertising.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers.

Brand loyalty

loyaltyloyalattachment to a certain brand
The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor's actions or changes in the environment.

Brand equity

brand valuebrandbrand denomination
Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components.
'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

Brand awareness

brand recognitionhousehold nameAwareness
The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
Brand awareness refers to the extent to which customers are able to recall or recognise a brand.

Branding iron

brandbrandedbranded with irons
Branding was used to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron.
In the English lexicon, the Germanic word "brand" originally meant anything hot or burning, such as a fire-brand, a burning stick.

Trademark

trademarkstrade marktrademarked
The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
A trademark identifies the brand owner of a particular product or service.

Logo

logotypecorporate logologo design
The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.

Breast cancer awareness

breast cancerbreast cancer cultureawareness
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
Breast cancer advocacy uses the pink ribbon and the color pink as a concept brand to raise money and increase screening.

Commodity

commoditiescommodity goodcommodity prices
A commodity brand is a brand associated with a commodity.
The wide availability of commodities typically leads to smaller profit margins and diminishes the importance of factors (such as brand name) other than price.

Twinings

TwiningPosh teaR. Twining & Co
Twinings Tea has used the same logo — capitalized font beneath a lion crest — since 1787, making it the world's oldest in continuous use.
The brand is owned by Associated British Foods.

Ennion

Roman glassmakers branded their works, with the name of Ennion appearing most prominently.
Ennion branded his work by signing them.

Marketing

marketedmarketermarketing campaign
Brands are used in business, marketing, and advertising.
Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The product element consists of product design, new product innovation, branding, packaging, labelling. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Branding, a key aspect of the product management, refers to the various methods of communicating a brand identity for the product, brand, or company.

Mascot

mascotsschool mascotadvertising character
With the rise of mass media in the early 20th century, companies soon adopted techniques that would allow their messages to stand out; slogans, mascots, and jingles began to appear on radio in the 1920s and in early television broadcasting in the 1930s.
A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name.

Brand management

brandingbrand managerbrand strategy
The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
In marketing, brand management is the analysis and planning on how a brand is perceived in the market.

Generic brand

genericgeneric productgeneric term
Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of the brand or on the basis of the reputation of the brand owner.
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name.

Touchpoint

touch pointmarketing touch points
Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in the minds of its consumers.
Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and current customers.

Golden syrup

Lyle's Golden Syruplight treacle
Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885.
In 1904, they were registered together as a trademark, and in 2006 Guinness World Records declared the mark to be the world's oldest branding and packaging.

Charmin

Charmin tissueHoberg Paper Company
Advertising spokespersons have also become part of some brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the Tiger of Kellogg's Frosted Flakes.
Charmin is an American brand of toilet paper manufactured by Procter & Gamble.

Generic trademark

genericized trademarkgenericizedgeneric
A brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex—which are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively.
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, due to its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.

Unique selling proposition

USPunique selling pointselling point
Strategic awareness occurs when a brand is not only top-of-mind to consumers, but also has distinctive qualities which consumers perceive as making it better than other brands in the particular market. The distinction(s) that set a product apart from the competition is/are also known as the unique selling point or USP.
Communicating the USP is a key element of branding.

Naomi Klein

Klein, NaomiNaomi Klien
Naomi Klein has described this development as "brand equity mania".
In it, she attacks brand-oriented consumer culture and the operations of large corporations.

Kleenex

A brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex—which are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively.
Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers.

Customer experience

customer experience managementcustomer journeybrand experience
The experiential aspect consists of the sum of all points of contact with the brand and is termed the consumer's brand experience.
A company's ability to deliver an experience that sets it apart in the eyes of its customers will increase the amount of consumer spending with the company and inspire loyalty to its brand.

Bass Brewery

BassBass plcBass Charrington
Bass & Company, the British brewery founded in 1777, became a pioneer in international brand marketing.
Bass was a pioneer in international brand marketing.

Marketing mix modeling

Marketing-mix modelingmarketing-mix modelsMedia Mix Modeling
Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales.
The "offering" consists of the product, service, packaging, brand, and price.