Brand aversion

aversion
Brand aversion is an antonym of brand loyalty.wikipedia
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Brand loyalty

loyaltyloyalattachment to a certain brand
Brand aversion is an antonym of brand loyalty.

Brand

brand namemarquebrands
It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.

Conditioned taste aversion

taste aversionstimulus generalizationaversion learning
It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.

Marketing

marketermarketedmarketing campaign
Brand aversion can be the effect of obtrusive marketing strategies, bad press, a mass product recall, or other poor product launches.

Product recall

recallrecalledrecalls
Brand aversion can be the effect of obtrusive marketing strategies, bad press, a mass product recall, or other poor product launches.

New product development

product developmentdevelopmentdeveloping
Brand aversion can be the effect of obtrusive marketing strategies, bad press, a mass product recall, or other poor product launches.

Customer engagement

user engagementconsumer lifestylescustomer engagement software

Cayce Pollard

She is a freelance marketing consultant, a coolhunter with an unusual intuitive sensitivity for branding, manifested primarily in her physical aversion to particular logos and corporate mascots.

Outline of marketing

List of marketing topicsMarketingBranches of Marketing: Detailed Topics