Brand loyalty

loyaltyloyalattachment to a certain brandbrand loyalbrand loyaltiesconsumer loyaltycustomer baseemotional relationship to the brandlong-term loyaltyloyal toward the brand
Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor's actions or changes in the environment.wikipedia
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Brand

brand namemarquebrands
Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor's actions or changes in the environment. Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or continue to use the brand.
The key components that form a brand's toolbox include a brand's identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.

Customer switching

brand switchingConsumer switchingSerial switcher
A recent study showed that customer loyalty is affected by customer satisfaction, but the association differs based on customer switching costs (procedural, relational, and financial).
Brand switching—as opposed to brand loyalty is the outcome of customer switching behaviour.

Loyalty business model

customer loyaltyloyaltycustomer loyalty program
A recent study showed that customer loyalty is affected by customer satisfaction, but the association differs based on customer switching costs (procedural, relational, and financial). Businesses whose financial and ethical values, for example ESG responsibilities, rest in large part on their brand loyalty are said to use the loyalty business model.

Brand aversion

aversion
Brand aversion is an antonym of brand loyalty.

Brand relationship

brand relationshipsBrand intimacyattachment
For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands.

Customer engagement

user engagementconsumer lifestylescustomer engagement software
In combination with lower switching costs, easier access to information about products and suppliers and increased choice, brand loyalty is hard to achieve.

Visual brand language

visualvisual elements
By establishing a brand personality, businesses can form emotional bonds with their consumers which in turn establishes future behaviours of Brand loyalty.

Purchasing

purchaseacquisitionpurchased
Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor's actions or changes in the environment.

Word of mouth

word-of-mouthbuzzviva voce
It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy.

Business

for-profitenterprisefirm
Businesses whose financial and ethical values, for example ESG responsibilities, rest in large part on their brand loyalty are said to use the loyalty business model.

Environmental, social and corporate governance

ESGEnvironmental Social and Corporate Governanceenvironmental, social, and governance
Businesses whose financial and ethical values, for example ESG responsibilities, rest in large part on their brand loyalty are said to use the loyalty business model.

Consumer

consumersconsumer marketend consumer
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or continue to use the brand.

Symbol

symbolssymbologysymbologist
This concept of a brand displays imagery and symbolism for a product or range of products.

Vendor lock-in

lock-inproprietarylocked into
Customers may repurchase a brand due to situational constraints (such as vendor lock-in), a lack of viable alternatives, or out of convenience.

Customer satisfaction

satisfactioncustomer centricitycustomer-centric
A recent study showed that customer loyalty is affected by customer satisfaction, but the association differs based on customer switching costs (procedural, relational, and financial).

Pareto principle

80/20 rule80-20 rule80:20 Rule
Most important is usually the 'rate' of usage, to which the Pareto 80-20 Rule applies.