Brand relationship

brand relationshipsBrand intimacyattachmentcustomer-brand relationships
A consumer-brand relationship, also known as a Brand Relationship is the relationship that consumers, think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007).wikipedia
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Brand loyalty

loyaltyloyalattachment to a certain brand
For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands.

Consumer

consumersconsumer marketend consumer
A consumer-brand relationship, also known as a Brand Relationship is the relationship that consumers, think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007).

Brand

brand namemarquebrands
A consumer-brand relationship, also known as a Brand Relationship is the relationship that consumers, think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007).

Scholarship

scholarshipsfellowshipscholar
For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands.

Stakeholder (corporate)

stakeholdersstakeholderstake
For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands.

Customer lifetime value

lifetime valueCustomer Lifetime Value (CLV)customer's lifetime value
For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands.

Customer advocacy

For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands.

Cultural-historical psychology

sociocultural theorysocio-cultural theoriescultural-historical
Research has progressed with inspiration from attitude theory and, later, socio-cultural theories, but a perspective introduced in the early 1990s offered new opportunities and insights.

Idea

brainchildideasconcept
The new paradigm focused on the relationships that formed between brands and consumers: an idea that had gained traction in business-to-business marketing scholarship where physical relationships formed between buyers and sellers.

Business-to-business

B2Bbusiness to businessbusiness-to-business (B2B)
The new paradigm focused on the relationships that formed between brands and consumers: an idea that had gained traction in business-to-business marketing scholarship where physical relationships formed between buyers and sellers.

Paradigm

paradigmsparadigmaticscientific paradigm
Two catalysts can be credited for the brand relationship paradigm.

Social psychology

social psychologistsocialsocial psychological
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Cognitive psychology

cognitive psychologistcognitivecognitive psychologists
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Anthropology

anthropologistanthropologicalanthropologists
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Sociology

sociologistsociologicalsociologists
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Economics

economiceconomisteconomic theory
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Empirical modelling

empirical modelempirical modelingempirically
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Ethnography

ethnographicethnographerethnographical
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Interview (research)

interviewsdepth interviewdepth interviews
Nearly 25 years later, there now exists a robust and varied scholarly sub-discipline on brand relationships, with contributions from a range of theoretical disciplines including social and cognitive psychology, anthropology, sociology, culture studies, and economics, and methods from empirical modeling to experiments, ethnography, and depth interviewing.

Applied psychology

appliedapplied psychologistpractical psychology
They concluded brand relationships is notably interdisciplinary with publications in many different fields such as applied psychology, communication as well as business management and marketing.

Business administration

business managementadministrationadministrator
They concluded brand relationships is notably interdisciplinary with publications in many different fields such as applied psychology, communication as well as business management and marketing.

Marketing

marketermarketedmarketing campaign
They concluded brand relationships is notably interdisciplinary with publications in many different fields such as applied psychology, communication as well as business management and marketing.

Typology (theology)

typologytypologicaltype
Later, Fournier (1998) provides a typology of 15 brand relationships derived from phenomenological research

Phenomenology (philosophy)

phenomenologyphenomenologicalphenomenologist
Later, Fournier (1998) provides a typology of 15 brand relationships derived from phenomenological research