Brick and mortar

Bricks and mortar retail shops on Marylebone High Street, London
The Galanterie-, Kurz- und Spielwaren-Laden store in Uetersen, Germany in 1901
A fruit stand at a village market in Afghanistan.
Bricks and mortar retail shops along the Fredrikinkatu street in the center of Helsinki, Finland

Organization or business in a building or other structure.

- Brick and mortar

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Video rental shop

The exterior of a video rental store in Austin, Texas
Display case of DVDs in a former Blockbuster video rental store
Video rental store in Berwyn, Illinois in the US.
With the introduction of the thin, lightweight DVD disc, movie rental by mail services became feasible, introducing a new source of competition for brick and mortar stores.
Redbox automated retail kiosk for DVD and video game disc rental
HMV music and film store in Hong Kong
Vice & Video rentals and bar in Ohio
A DVD rental machine in Japan
Videofirma Makuuni, former video rental shop on Hallituskatu Street in Tampere, Finland in 2015
A video rental store in Salzburg, Austria in 2009

A video rental shop/store is a physical retail business that rents home videos such as movies, prerecorded TV shows, video game discs and other content.


Global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices.

The Internet Messenger by Buky Schwartz, located in Holon, Israel
T3 NSFNET Backbone, c. 1992.
ICANN headquarters in the Playa Vista neighborhood of Los Angeles, California, United States.
2007 map showing submarine fiberoptic telecommunication cables around the world.
Packet routing across the Internet involves several tiers of Internet service providers.
Number of mobile cellular subscriptions 2012–2016
As user data is processed through the protocol stack, each abstraction layer adds encapsulation information at the sending host. Data is transmitted over the wire at the link level between hosts and routers. Encapsulation is removed by the receiving host. Intermediate relays update link encapsulation at each hop, and inspect the IP layer for routing purposes.
Conceptual data flow in a simple network topology of two hosts (A and B) connected by a link between their respective routers. The application on each host executes read and write operations as if the processes were directly connected to each other by some kind of data pipe. After the establishment of this pipe, most details of the communication are hidden from each process, as the underlying principles of communication are implemented in the lower protocol layers. In analogy, at the transport layer the communication appears as host-to-host, without knowledge of the application data structures and the connecting routers, while at the internetworking layer, individual network boundaries are traversed at each router.
A DNS resolver consults three name servers to resolve the domain name user-visible "" to determine the IPV4 Address
Creating a subnet by dividing the host identifier
This NeXT Computer was used by Tim Berners-Lee at CERN and became the world's first Web server.
Share of population using the Internet. See or edit source data.
Internet users per 100 population members and GDP per capita for selected countries.
Internet users per 100 inhabitants Source: International Telecommunication Union.
Internet users in 2015 as a percentage of a country's population Source: International Telecommunication Union.
'''Fixed broadband Internet subscriptions in 2012
as a percentage of a country's population''' Source: International Telecommunication Union.
'''Mobile broadband Internet subscriptions in 2012
as a percentage of a country's population''' Source: International Telecommunication Union.
Banner in Bangkok during the 2014 Thai coup d'état, informing the Thai public that 'like' or 'share' activities on social media could result in imprisonment (observed 30 June 2014).
Internet users by language<ref name=NIUBL-IWS>{{cite web|url=|title=Number of Internet Users by Language|archive-url=|archive-date=26 April 2012|website=Internet World Stats, Miniwatts Marketing Group|date=31 May 2011|access-date=22 April 2012}}</ref>
Website content languages<ref name=UofCLBWApril2013>{{cite web|title=Usage of content languages for websites|url=||access-date=26 April 2013|archive-url=|archive-date=31 March 2012|url-status=live}}</ref>

Online shopping has grown exponentially for major retailers, small businesses, and entrepreneurs, as it enables firms to extend their "brick and mortar" presence to serve a larger market or even sell goods and services entirely online.


Activity of electronically buying or selling of products on online services or over the Internet.

Store closing flags outside a Toys R Us in Deptford, New Jersey. Despite investments, the chain struggled to win market share in the age of digital commerce.
An example of an older generation of avatar-style automated online assistant on a merchandising website.

Brick and mortar retailers are struggling because of online retailer's ability to offer lower prices and higher efficiency.

Consumer electronics

Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes.

A crowd of shoppers in the flatscreen TV section of the big box consumer electronics store Best Buy
A Radio Shack consumer electronics store in a mall
A radio and TV store in 1961
A typical CoCo 3 computer system, from the 1980s
A modern flat panel, HDTV television set
Gramophone factory in Hannover-Nordstadt
This picture illustrates how the mobile phone industry evolved to what we see today as modern smartphones
Guide to Greener Electronics 2017 findings
Electronic waste: discarded electronic equipment

Consumer electronics stores may be "brick and mortar" physical retail stores, online stores, or combinations of both.

Amazon (company)

American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

The company's largest campus outside the United States was inaugurated in Hyderabad, India in September 2019.
Amazon founder Jeff Bezos in 2016
Twitch at the Electronic Entertainment Expo
Whole Foods Market store in Ann Arbor, Michigan
A sticker expressing an anti-Amazon message is pictured on the back of a street sign in Seattle. fulfillment center in Lauwin-Planque, France fulfillment center in San Fernando de Henares, Spain fulfillment center in Glenrothes, Scotland, UK fulfillment center in Graben, Germany fulfillment center in Ichikawa, Japan
Amazon fulfillment center in Macon, Georgia, U.S.

Its acquisition of Whole Foods in August 2017 for US$13.4 billion substantially increased its footprint as a physical retailer.


Collection of web pages and related content that is identified by a common domain name and published on at least one web server.

The website
The home page in 2015
Server-side programming language usage in 2016.

Advertising products or services available at a brick and mortar business


Use of technological communications devices, such as computers and the Internet, to provide public services to citizens and other persons in a country or region.

EGDI levels by country in 2020
E-Government encompasses more than twenty tools and databases providing public services.

Once e-government technologies become more sophisticated, citizens will be likely be encouraged to interact electronically with the government for more transactions, as e-services are much less costly than brick and mortar service offices (physical buildings) staffed by civil servants.

Online shopping

Form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.

Michael Aldrich, pioneer of online shopping in the 1980s.
Foodora's home delivery by bicycle in Tampere, Finland
An automated online assistant, with potential to enhance user interface on shopping sites.

An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping.


Sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.

A grocery and cosmetics store in Tangier, Morocco
Marketplace at Trajan's Forum, the earliest known example of permanent retail shopfronts
Grand Bazaar, Istanbul (interior). Established in 1455, it is thought to be the oldest continuously operating covered market
The retail service counter was an innovation of the eighteenth century
Galeries de bois at au Palais-Royal, one of the earliest shopping arcades in Europe
Department stores, such as Le Bon Marché of France, appeared from the mid nineteenth century
Retailers make many strategic decisions – store type, market served, product assortment and customer services
The retailer also considers the overall strategic position and retail image
The retail marketing mix or the 6 Ps of retailing
A typical supermarket carries an assortment of between 30,000 and 60,000 different products
Sellers of souvenirs are typically located in high traffic areas such as this London souvenir stand situated near a railway station on a busy street corner
Extensive use of the terminal digit 'nine' suggests that psychological pricing is at play
One of the most well-known cross-selling sales scripts comes from McDonald's. "Would you like fries with that?"
Modern technologies are often displayed in clean environments with much empty space.
The retail servicescape includes the appearance, equipment, display space, retail counters, signage, layout and functionality of a retail outlet. Pictured: Harrods food court
People who shop for pleasure are known as recreational shoppers. The recreational shopper has its origins in the grand European shopping arcades. Pictured: The gentry in a Dutch lace shop in the 17th century
Australia's Officeworks is a category killer, retailing everything for the home office or small commercial office; stationery, furniture, electronics, communications devices, copying, printing and photography services, coffee, tea and light snacks
Apple's concept stores include video walls, Wi-Fi and desks to provide an immersive customer experience
A general store in Scarsdale, Victoria, Australia operates as a post-office, newsagent, petrol station, video hire, grocer and take-away food retailer
A local store named "Luovon puoji" in the Hailuoto Island, Finland
U.S. Monthly Retail Sales, 1992–2010
The two largest supermarkets chains in Switzerland, Migros and Coop, are cooperatives.
Japan has the largest number of vending machines per capita.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.


American subscription streaming service and production company.

Screenshot of Netflix's English website in 2019
Screenshot of Netflix's English website in 2019
Marc Randolph, co-founder of Netflix and the first CEO of the company
Reed Hastings, co-founder and the current chairman and CEO
Availability of Netflix, as of March 2022:
Netflix advertising at Thong Lo BTS station, Bangkok
Netflix's booth at the 2017 San Diego Comic-Con
Ted Sarandos, longtime CCO and named co-CEO in 2020
An Aquos remote control with a Netflix button
Netflix Los Angeles offices at 5808 W Sunset Blvd.

In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick-and-mortar stores.