Bricks and clicks

brick-and-clickclick and mortarbrick and clickBricks and clicks business modelclick and collectclick-and-mortar
Bricks and clicks (aka clicks and bricks; click and mortar; bricks, clicks and flips; Womble Store Method (WSM); or WAMBAM ('Web Application Meets Bricks and Mortar') is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs).wikipedia
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Business model

business modelsmodeloperating model
Bricks and clicks (aka clicks and bricks; click and mortar; bricks, clicks and flips; Womble Store Method (WSM); or WAMBAM ('Web Application Meets Bricks and Mortar') is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs).
Bricks and clicks business model

Disintermediation

factory directCutting out the middlemandisintermediate
The success of the model in many sectors has lessened the credibility of some analysts who argued that the Internet would render traditional retailers obsolete through disintermediation.
In response to the threat of disintermediation, some retailers have attempted to integrate a virtual presence and a physical presence in a strategy known as bricks and clicks.

Brick and mortar

brick-and-mortarbricks and mortarbrick and mortar business
Brick and mortar business
Bricks and clicks

E-commerce

eCommerceelectronic commerceonline
Business-to-consumer electronic commerce
E-commerce has grown in importance as companies have adopted pure-click and brick-and-click channel systems.

Jargon

term of arttechnical terminologyterm
Bricks and clicks (aka clicks and bricks; click and mortar; bricks, clicks and flips; Womble Store Method (WSM); or WAMBAM ('Web Application Meets Bricks and Mortar') is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs).

Online and offline

onlineofflineon-line
Bricks and clicks (aka clicks and bricks; click and mortar; bricks, clicks and flips; Womble Store Method (WSM); or WAMBAM ('Web Application Meets Bricks and Mortar') is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs).

Trade literature

catalogcatalogscatalogue
Bricks and clicks (aka clicks and bricks; click and mortar; bricks, clicks and flips; Womble Store Method (WSM); or WAMBAM ('Web Application Meets Bricks and Mortar') is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs).

Mobile app

appmobile applicationapps
Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide telephone sales support.

Mobile Web

mobile internetmobile websitemobile
The advent of mobile web has made businesses operating bricks and clicks businesses especially popular, because it means customers can do tasks like shopping when they have spare time and do not have to be at a computer.

Pizza Hut

Pizza Hut Express Pizza Hut Zambia meat-lover's pizza
One of the first known purchases from a company arguably operating a bricks and clicks business model was a Pizza Hut pizza ordered over the internet in 1994.

Walmart

Wal-MartWalmart SupercenterWal-Mart Stores, Inc.
The great surge in adoption of the bricks and clicks model came around 2000, with large retailers such as Wal-Mart starting websites that allow users to browse the same goods they would find in store from the comfort of their homes.

Retail

retailerretail storeshop
The bricks and clicks model has typically been used by traditional retailers who have extensive logistics and supply chains, but are well known and often respected for their traditional physical presence.

Logistics

logisticallogistichaulage
The bricks and clicks model has typically been used by traditional retailers who have extensive logistics and supply chains, but are well known and often respected for their traditional physical presence.

Supply chain

supplierssupply chainssupply-chain
The bricks and clicks model has typically been used by traditional retailers who have extensive logistics and supply chains, but are well known and often respected for their traditional physical presence.

Startup company

startupstartupsstartup companies
Part of the reason for its success is that it is far easier for a traditional retailer to establish an online presence than it is for a start-up company to employ a successful purely online one, or for an online only retailer to establish a traditional presence, including a strong and well recognised brand, without having a large marketing budget.

Brand

brand namemarquebrands
Part of the reason for its success is that it is far easier for a traditional retailer to establish an online presence than it is for a start-up company to employ a successful purely online one, or for an online only retailer to establish a traditional presence, including a strong and well recognised brand, without having a large marketing budget.

Marketing

marketedmarketermarketing campaign
Part of the reason for its success is that it is far easier for a traditional retailer to establish an online presence than it is for a start-up company to employ a successful purely online one, or for an online only retailer to establish a traditional presence, including a strong and well recognised brand, without having a large marketing budget.

Automobile Dacia

DaciaDacia 1410Dacia automobile
However, some car manufacturers such as Dacia have introduced online configurators that allow a customer to configure and order complete cars online, only going to a dealership to collect the completed car, which has proven popular with customers.

Comparison shopping website

price comparison serviceprice comparison websitecomparison website
Some argue that online shopping, which makes price comparison easier for customers, encourages a 'race-to-the-bottom', where retailers only compete on price, with quality and service deteriorating as a result. This is especially prevalent when comparison shopping websites such as mySupermarket allow prices to be compared without even visiting a retailer's website.

MySupermarket

Some argue that online shopping, which makes price comparison easier for customers, encourages a 'race-to-the-bottom', where retailers only compete on price, with quality and service deteriorating as a result. This is especially prevalent when comparison shopping websites such as mySupermarket allow prices to be compared without even visiting a retailer's website.

Consumer Protection (Distance Selling) Regulations 2000

consumer protection regulationdistance sellingregulations on mail-ordered products
In the UK, for example, any goods purchased from a bricks and clicks business over a 'click and collect' service would allow the buyer protection under the Consumer Protection (Distance Selling) Regulations 2000, namely the right to return a product or cancel a service within 14 days of purchase for a full refund.

Directive (European Union)

directivedirectivesEU directive
Similar rights are afforded to EU Residents, who gain protection under European Directive 97/7/EC.

Federal Trade Commission

FTCFederal Trade Commission (FTC)U.S. Federal Trade Commission
In the USA, the Federal Trade Commission legislate specifically over how a distance sale should be conducted and the rights that a consumer has, namely a '3 day' rule allowing items ordered over the web to be returned within three days.

Next plc

NextNext HomeHepworth & Son
An example of a retailer falling foul of this legislation is British clothing retailer Next, who were found to be breaking the laws by only allowing a customer to return goods that they had ordered if they paid return postage costs.

Argos (retailer)

ArgosArgos ExtraArgos TV
This term was invented by British retailer Argos who already offered "Ring and Reserve" and "Text and Take Home" offerings for telephone and SMS ordering respectively, where goods would be held so the customer would pay in store.