Business marketing

B2B MarketingB2B-MarketingB2Gbusiness-to-business marketersmarketingMarketing and Business
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions).wikipedia
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Marketing

marketermarketedmarketing campaign
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions).
Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).

Industrial marketing

industrialindustrial goodsindustrial market
Business marketing is also known as industrial marketing or business-to-business (B2B) marketing.

Influencer marketing

influencerinfluencerssocial media influencers
There may be multiple influencers on the purchase decision, which may also have to be marketed to, though they may not be members of the decision making unit.
In business marketing, influencers are people who affect a sale, but are typically eliminated from the actual purchase decision.

Sales

salesmansaleseller
It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.It is a way to promote business and improve profit too.

Reseller

middlemenresaleresellers
It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.It is a way to promote business and improve profit too.

Business-to-business

B2Bbusiness to businessbusiness-to-business (B2B)
Business marketing is also known as industrial marketing or business-to-business (B2B) marketing.

Grocery store

grocerygrocergroceries
The practice of a purveyor of goods trading with another may be as old as commerce itself.

Goods

goodeconomic goodcommodity
The practice of a purveyor of goods trading with another may be as old as commerce itself.

Trade

tradingmercantileexchange
The practice of a purveyor of goods trading with another may be as old as commerce itself.

Commerce

commercialcommerciallybusiness
The practice of a purveyor of goods trading with another may be as old as commerce itself.

Mass media

mediapressmedia company
This entailed providers of goods or services selling directly to households through mass media and retail channels. While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

Zicklin School of Business

David Lichtenthal (professor of marketing at Zicklin School of Business) notes in his research that business marketing has existed since the mid-19th century.

Consumer

consumersconsumer marketend consumer
Business markets have derived demand – a demand in them exists because of demand in the consumer market.

Nuclear power plant

nuclear power stationnuclear power plantsnuclear plant
An example would be a government wishing to purchase equipment for a nuclear power plant.

Electric energy consumption

power consumptionelectricity consumptionconsumption
The underlying consumer demand that has triggered this is that people are consuming more electricity (by using more household devices such as washing machines and computers).

Home appliance

home appliancesappliancesappliance
The underlying consumer demand that has triggered this is that people are consuming more electricity (by using more household devices such as washing machines and computers).

Automotive industry

Automotiveautomakerautomobile industry
The demand for cars creates demands for castings, forgings, plastic components, steel and tires.

Direct marketing

direct responsedirect response marketingdirect mail
According to Hutt and Speh (2004), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals.

Retail

retailerretailingretail store
While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.

Marketing mix

Seven Ps4 P4P
These are the fundamental principles of the 4 Ps of marketing (the marketing mix) first documented by E. Jerome McCarthy in 1960.

E. Jerome McCarthy

“4 Ps”
These are the fundamental principles of the 4 Ps of marketing (the marketing mix) first documented by E. Jerome McCarthy in 1960.

Original equipment manufacturer

OEMOEMsoriginal equipment manufacturers
The first category includes original equipment manufacturers, such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business.

Gauge (instrument)

gaugegaugesgauging
The first category includes original equipment manufacturers, such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business.

Federal government of the United States

United States governmentU.S. governmentfederal government
In fact, the U.S. government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually.