Business marketing
B2B MarketingB2B-MarketingB2Gbusiness-to-business marketersmarketingMarketing and Business
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions).wikipedia

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Marketing
marketermarketedmarketing campaign
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions).
Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).




Industrial marketing
industrialindustrial goodsindustrial market
Business marketing is also known as industrial marketing or business-to-business (B2B) marketing.
Influencer marketing
influencerinfluencerssocial media influencers
There may be multiple influencers on the purchase decision, which may also have to be marketed to, though they may not be members of the decision making unit.
In business marketing, influencers are people who affect a sale, but are typically eliminated from the actual purchase decision.
Business-to-government
B2GBusiness-to-government marketingto government
Sales
salesmansaleseller
It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.It is a way to promote business and improve profit too.
Reseller
middlemenresaleresellers
It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.It is a way to promote business and improve profit too.
Business-to-business
B2Bbusiness to businessbusiness-to-business (B2B)
Business marketing is also known as industrial marketing or business-to-business (B2B) marketing.

Grocery store
grocerygrocergroceries
The practice of a purveyor of goods trading with another may be as old as commerce itself.









Goods
goodeconomic goodcommodity
The practice of a purveyor of goods trading with another may be as old as commerce itself.

Trade
tradingmercantileexchange
The practice of a purveyor of goods trading with another may be as old as commerce itself.









Commerce
commercialcommerciallybusiness
The practice of a purveyor of goods trading with another may be as old as commerce itself.
Mass media
mediapressmedia company
This entailed providers of goods or services selling directly to households through mass media and retail channels. While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.






Zicklin School of Business
David Lichtenthal (professor of marketing at Zicklin School of Business) notes in his research that business marketing has existed since the mid-19th century.
Consumer
consumersconsumer marketend consumer
Business markets have derived demand – a demand in them exists because of demand in the consumer market.

Nuclear power plant
nuclear power stationnuclear power plantsnuclear plant
An example would be a government wishing to purchase equipment for a nuclear power plant.





Electric energy consumption
power consumptionelectricity consumptionconsumption
The underlying consumer demand that has triggered this is that people are consuming more electricity (by using more household devices such as washing machines and computers).

Home appliance
home appliancesappliancesappliance
The underlying consumer demand that has triggered this is that people are consuming more electricity (by using more household devices such as washing machines and computers).






Automotive industry
Automotiveautomakerautomobile industry
The demand for cars creates demands for castings, forgings, plastic components, steel and tires.






Direct marketing
direct responsedirect response marketingdirect mail
According to Hutt and Speh (2004), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals.



Retail
retailerretailingretail store
While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.









Marketing mix
Seven Ps4 P4P
These are the fundamental principles of the 4 Ps of marketing (the marketing mix) first documented by E. Jerome McCarthy in 1960.

E. Jerome McCarthy
“4 Ps”
These are the fundamental principles of the 4 Ps of marketing (the marketing mix) first documented by E. Jerome McCarthy in 1960.

Original equipment manufacturer
OEMOEMsoriginal equipment manufacturers
The first category includes original equipment manufacturers, such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business.
Gauge (instrument)
gaugegaugesgauging
The first category includes original equipment manufacturers, such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business.
Federal government of the United States
United States governmentU.S. governmentfederal government
In fact, the U.S. government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually.




