CAP Code

BCAP codecode of advertising practiceUK Code of Broadcast Advertising
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom.wikipedia
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Advertising Standards Authority (United Kingdom)

Advertising Standards AuthorityASAAdvertising Standards Agency
It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards Authority (ASA).
However, its code of advertising practice broadly reflects legislation in many instances.

Committee of Advertising Practice

It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards Authority (ASA).
The CAP, alongside ASA, is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and Sales Promotion (CAP Code), through its Code Policy team.

Advertising

advertisementadvertisementscommercial
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. There are 22 sections of the code and must be followed by all advertisers, agencies and media.

Sales promotion

special offerpromotionsPromotional
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom.

Direct marketing

direct responsedirect response marketingdirect mail
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom.

United Kingdom

BritishUKBritain
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom.

Digital marketing

Internet marketinge-marketingdigital
The 12th version was released because the digital remit of the ASA was to be extended to cover online marketing communications, for example banner advertising, popup windows, pay-per-click campaigns, social media and online video.

Web banner

banner adBanner adsbanner advertisements
The 12th version was released because the digital remit of the ASA was to be extended to cover online marketing communications, for example banner advertising, popup windows, pay-per-click campaigns, social media and online video.

Pop-up ad

pop-upspop-uppop-up window
The 12th version was released because the digital remit of the ASA was to be extended to cover online marketing communications, for example banner advertising, popup windows, pay-per-click campaigns, social media and online video.

Pay-per-click

pay per clickcost per clickCPC
The 12th version was released because the digital remit of the ASA was to be extended to cover online marketing communications, for example banner advertising, popup windows, pay-per-click campaigns, social media and online video.

Social media

socialsocial media platformsocial media campaign
The 12th version was released because the digital remit of the ASA was to be extended to cover online marketing communications, for example banner advertising, popup windows, pay-per-click campaigns, social media and online video.

Advertising agency

advertising agenciesadvertisingad agency
There are 22 sections of the code and must be followed by all advertisers, agencies and media.

Campaign advertising

political advertisingpolitical advertisementcampaign ad
Clarification of when the Code applies to political advertisements.

Broadcast Committee of Advertising Practice

BCAP
The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the United Kingdom which has responsible for writing and reviewing the UK Code of Broadcast Advertising.

Sweepstake

sweepstakesprize draw$weepstake$
In the UK, prize competitions and prize draws are free of statutory control under the Gambling Act 2005 but should follow the CAP Code.

Broadcast Advertising Clearance Centre

BACC
The term 'on the reel' relates to a viewing which takes place every morning at 10am where a group of executives view each commercial and pass comments on whether it complies with the BCAP code.

Carbonite (online backup)

CarboniteCarbonite Inc.Carbonite, Inc.
Additionally, Carbonite breached rule 1.7 of the CAP Code for failing to respond to the ASA's charges.