Celebrity branding

celebrity endorsementcelebrity endorsementscelebrity endorserbrandcelebrity marketingendorsedendorsement dealsbrand endorsercelebritiescelebrities endorsing
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters.wikipedia
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Beats Electronics

Beats by DreBeats by Dr. DreBeats
An example of implicit endorsement can be explained by noticing the growing number of Beats by Dre portable speakers that have been appearing in pop and hip-hop music videos, (such music videos include Lady Gaga, Miley Cyrus, Nicki Minaj and Britney Spears (Ortiz, 2014 )).
To promote its products, Beats primarily relied on endorsements by pop and hip-hop music performers, including product placement within music videos, and partnering with musicians and other celebrities to develop co-branded products.

Testimonial

endorsementtestimonialsEndorser
The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities.

Brand

brand namemarquebrands
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters.

Company

companiesenterpriseenterprises
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters.

Nonprofit organization

non-profitnon-profit organizationnonprofit
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters.

Wedgwood

Wedgwood MuseumJosiah Wedgwood and SonsWedgewood
The first product that used celebrity endorsements was in the 1760s, where Josiah Wedgwood and Sons, producers of pottery and chinaware, used royal endorsements as a marketing device to show value in the company and promote others their product ("Celebrity Endorsement – Throughout the Ages, "2004).

Nike, Inc.

NikeNike Inc.Nike, Inc
An example of this is in 1984 when the company Nike noticed a talented and young basketball player called Michael Jordan.

Tiger Woods

Tiger WoodTiger Woods' swingWoods
In the year of the 2000s, studies have shown that by having a celebrity ambassador for a firm has improved sales enormously; such as Nike whom signed Tiger Woods in 1996 saw a $50million increase in sales on golf balls by 2002 ("Celebrity Endorsement – Throughout the Ages, "2004).

Instagram

Instagram StoriesInstagram LiveInstagram account
An example of the usefulness of a celebrity's reach can be shown in statistics taken from telegraph.co.uk regarding the world's most followed Instagram celebrities.

Selena Gomez

Selena GómezSelena
The most followed Instagram celebrity is Selena Gomez, with each post that she makes being viewed by all or most of her 145 million followers.

Cristiano Ronaldo

RonaldoCristiano Ronaldo dos Santos Aveiro[Cristiano] Ronaldo
Cristiano Ronaldo is 2nd, with 144 million followers, and Ariana Grande is 3rd with 116 million followers.

Ariana Grande

ArianaAriana Grande-ButeraDonutgate
Cristiano Ronaldo is 2nd, with 144 million followers, and Ariana Grande is 3rd with 116 million followers.

Coca-Cola

CokeCoke bottleCoca-Cola Classic
An Example of this is Coke whereby their signature color is red and consumers acknowledge that.

Beyoncé

Beyoncé KnowlesBeyonceBeyonce Knowles
An example of explicit endorsement can be seen through Beyoncé's sponsorship deal with PepsiCo.

PepsiCo

PepsiPepsiCo, Inc.Pepsi-Cola Company
An example of explicit endorsement can be seen through Beyoncé's sponsorship deal with PepsiCo.

Lady Gaga

Stefani GermanottaGagaGaga-ish
An example of implicit endorsement can be explained by noticing the growing number of Beats by Dre portable speakers that have been appearing in pop and hip-hop music videos, (such music videos include Lady Gaga, Miley Cyrus, Nicki Minaj and Britney Spears (Ortiz, 2014 )).

Miley Cyrus

MileyHannah MontanaAshley O
An example of implicit endorsement can be explained by noticing the growing number of Beats by Dre portable speakers that have been appearing in pop and hip-hop music videos, (such music videos include Lady Gaga, Miley Cyrus, Nicki Minaj and Britney Spears (Ortiz, 2014 )).

Nicki Minaj

Onika MarajRoman ZolanskiMinajesty
An example of implicit endorsement can be explained by noticing the growing number of Beats by Dre portable speakers that have been appearing in pop and hip-hop music videos, (such music videos include Lady Gaga, Miley Cyrus, Nicki Minaj and Britney Spears (Ortiz, 2014 )).

Britney Spears

BritneyBritney SpearJason Allen Alexander
An example of implicit endorsement can be explained by noticing the growing number of Beats by Dre portable speakers that have been appearing in pop and hip-hop music videos, (such music videos include Lady Gaga, Miley Cyrus, Nicki Minaj and Britney Spears (Ortiz, 2014 )).

Sean Connery

Sir Sean ConneryConnery(Sean) Connery
An example of such an advertising campaign is Sean Connery's voice-over for Level 3 Communications.

Level 3 Communications

Level 3GenuityICG Communications
An example of such an advertising campaign is Sean Connery's voice-over for Level 3 Communications.