Cover art from Dreams Interrupted, a compilation album covering the period 1978–1980
Cover of the band's second LP, with the iconic Glaxo Babies image

The label's second single, Europeans by Europeans, caught the attention of Iain McNay of Cherry Red and they signed a marketing agreement with Heartbeat.

- Heartbeat Productions

The next release was the 12" EP, "This Is Your Life", from the influential Glaxo Babies, recorded at Crescent Studios in Bath. A number of other singles were released, however to accommodate the large number of bands around at the time they brought out the seminal "Avon Calling" – The Bristol Compilation LP. Four further LPs were released: 2 by the Glaxo Babies, The Transmitters and Art Objects (later to become Blue Aeroplanes) before the label became inactive in 1984. It was revived with the 1997 album release of a 1967 long lost live radio recording (from Stockholm, Sweden) by American 1960s psych band The Electric Prunes.

- Heartbeat Productions

The band signed to local label Heartbeat Records (marketed by Cherry Red), with their first release being the This Is Your Life EP in February 1979.

- Glaxo Babies

It also marketed other smaller independent record labels, like Bristol's Heartbeat Records, which recorded the Glaxo Babies.

- Cherry Red Records

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