Wilson in 1961
Al Green (1973), one of the genre's major pioneering artists

Brunswick was a New York-based label, but under the aegis of producer and A&R man Carl Davis in Chicago, the company produced a large body of Chicago style soul, beginning in 1966, when Jackie Wilson started recording in Chicago.

- Chicago soul

In 1966, Wilson scored the first of two big comeback singles with the established Chicago soul producer Carl Davis with "Whispers (Gettin' Louder)" and "(Your Love Keeps Lifting Me) Higher and Higher", the latter a No. 6 pop hit in 1967 that became one of his final hits.

- Jackie Wilson
Wilson in 1961

1 related topic

Alpha

Al Green (1973), one of the genre's major pioneering artists

Soul music

Popular music genre that originated in the African American community throughout the United States in the late 1950s and early 1960s.

Popular music genre that originated in the African American community throughout the United States in the late 1950s and early 1960s.

Al Green (1973), one of the genre's major pioneering artists
Ray Charles pioneered the soul music genre during the 1950s by combining blues, rhythm and blues, and gospel styles
James Brown was known as the "Godfather of Soul"
Sam Cooke is acknowledged as one of soul music's "forefathers".
Solomon Burke recorded for Atlantic in the 1960s
Aretha Franklin is widely known as the "Queen of Soul"
Marvin Gaye shifted to a soul sound with his 1971 hit "What's Going On"
Levi Stubbs singing lead with the Four Tops in 1966
Soul singer Otis Redding was an electrifying stage presence
Isaac Hayes performing in 1973
Adele performing in 2016

The key subgenres of soul include the Motown style, a more pop-friendly and rhythmic style; deep soul and southern soul, driving, energetic soul styles combining R&B with southern gospel music sounds; Memphis soul, a shimmering, sultry style; New Orleans soul, which came out of the rhythm and blues style; Chicago soul, a lighter gospel-influenced sound; Philadelphia soul, a lush orchestral sound with doo-wop-inspired vocals; as well as psychedelic soul, a blend of psychedelic rock and soul music.

Sam Cooke and Jackie Wilson also are often acknowledged as soul forefathers.