Choice

choiceschooseelectivefreedom of choiceChoosingdecisions choosechoice vs. controlChoice § Evaluability in economicsconsumer choice
Choice involves decision making.wikipedia
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Decision-making

decision makingdecisionsdecision
Choice involves decision making.
Every decision-making process produces a final choice, which may or may not prompt action.

Personal life

lifelivespersonal lives
Simple choices might include what to eat for dinner or what to wear on a Saturday morning – choices that have relatively low-impact on the chooser's life overall.
Personal life is the course or state of an individual's life, especially when viewed as the sum of personal choices contributing to one's personal identity.

Preference

preferencespenchantpreferential
For example, a traveler might choose a route for a journey based on the preference of arriving at a given destination as soon as possible. They are preference, associations, habits, ethnic heritage, tradition, values, social pressure, emotional comfort, availability, convenience, economy, image, medical conditions, and nutrition.
Preference can be notably modified by decision-making processes, such as choices (Brehm, 1956; Sharot, De Martino, & Dolan, 2009), even unconsciously (see Coppin, Delplanque, Cayeux, Porcherot, & Sander, 2010).

Judgement

judgmentjudgmentsjudging
It can include judging the merits of multiple options and selecting one or more of them.

Two-alternative forced choice

2AFCforcedforced-choice
Two-alternative forced choice (2AFC) is a method for measuring the subjective experience of a person or animal through their pattern of choices and response times.

Freedom of choice

free choicefreedom to make life choicesfreedom to choose

Option

optionedOptions
It can include judging the merits of multiple options and selecting one or more of them.

Select

Select (disambiguation)
It can include judging the merits of multiple options and selecting one or more of them.

Cognition

cognitivecognitive functioncognitive process
The preferred (and therefore chosen) route can then follow from information such as the length of each of the possible routes, traffic conditions, etc. The arrival at a choice can include more complex motivators such as cognition, instinct, and feeling.

Instinct

instinctsanimal instinctinstinctive
The preferred (and therefore chosen) route can then follow from information such as the length of each of the possible routes, traffic conditions, etc. The arrival at a choice can include more complex motivators such as cognition, instinct, and feeling.

Feeling

feelingssentimentgut feeling
The preferred (and therefore chosen) route can then follow from information such as the length of each of the possible routes, traffic conditions, etc. The arrival at a choice can include more complex motivators such as cognition, instinct, and feeling.

Psychology

psychologicalpsychologistpsychologists
and the illusion that choosing an object or a course, necessarily leads to the control of that object or course, can cause psychological problems.

Magic 8-Ball

Magic 8 BallRichest Men In The GraveyardMagic '08 Balls
There are many "executive decision-maker" products available, such as the decision wheels and the Magic 8-Ball, which randomly produce yes/no or other "decisions" for someone who cannot make up their mind or who just wants to delegate.

Robert Gates

Robert M. GatesBob GatesSecretary of Defense Robert Gates
Robert Gates cited this principle in allowing photographs of returning war-dead.

Brainwashing

mind controlbrainwashedbrainwash
Processes such as brainwashing or other influencing strategies may have the effect of having unconscious choice masquerade as (praiseworthy) conscious choice.

Law of triviality

Parkinson's law of trivialityBicycle shedcolor of a bikeshed

George Loewenstein

LoewensteinLoewenstein, George
For example, Hsee, George Loewenstein, Blount & Bazerman (1999) looked at how people choose between options when they are directly compared because they are presented at the same time or when they cannot be compared because one is only given a single option.

Association (psychology)

associationassociationsassociative
They are preference, associations, habits, ethnic heritage, tradition, values, social pressure, emotional comfort, availability, convenience, economy, image, medical conditions, and nutrition.

Habit

habitschronicHabit (psychology)
They are preference, associations, habits, ethnic heritage, tradition, values, social pressure, emotional comfort, availability, convenience, economy, image, medical conditions, and nutrition.

Ethnic group

ethnicityethnicethnic groups
They are preference, associations, habits, ethnic heritage, tradition, values, social pressure, emotional comfort, availability, convenience, economy, image, medical conditions, and nutrition.