Comscore

Media MetrixComScore Media MetrixcomScore Inc.Marketscore
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.wikipedia
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Gian Fulgoni

The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as president of IRI in the mid-1990s.
He has held several executive leadership positions, and has been a member of the executive team that managed the public offering of the research companies Information Resources, Inc. and comScore, Inc. He has also served on the boards of public companies in the software, consumer electronics, pet products, marketing services and market research industries.

Reston, Virginia

RestonReston, VANorthern Virginia (Reston)
Comscore was founded in July 1999 in Reston, Virginia.
Reston is part of the Dulles Technology Corridor and is home to Carahsoft, Comscore, Leidos, Maximus, Rolls-Royce North America, NII, NVR, Verisign, and Learning Tree International.

Rentrak

Rentrak Theatrical
In September 2015, Comscore and Rentrak announced a merger of the two companies.
In February 2016, comScore completed its acquisition of Rentrak in an all-stock deal, valued at $768 million.

Magid Abraham

The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as president of IRI in the mid-1990s.
In 1999, Abraham co-founded comScore, an Internet market intelligence company where he remains president and CEO.

Spyware

anti-spywareantispywareSpyware removal software
Comscore admitted that it was in discussion with a spyware firm called DollarRevenue but said that no contract was ever signed, and that once it realized DollarRevenue was distributing Comscore's software, months later, it took steps to prevent the DollarRevenue-distributed software from sending data to Comscore.
On March 31, 2005, Cornell University's Information Technology department released a report detailing the behavior of one particular piece of proxy-based spyware, Marketscore, and the steps the university took to intercept it.

Coalition for Innovative Media Measurement

The Coalition for Innovative Media MeasurementJane ClarkeJane Clarke (media industry)
The Coalition for Innovative Media Measurement (CIMM) and Comscore work together to measure three-screen users and their behavior with content and advertising across television, Internet, and mobile.
In February 2011, CIMM announced it was working with Arbitron and comScore on two independent, "proof-of-concept" pilot tests to measure three-screen users and their behavior with content and advertising across television, Internet and mobile.

Hitwise

Experian Hitwise
Competitors in the internet market research space include Alexa, comScore, Netcraft, Quantcast, SimilarWeb and Spyfu.

Quantcast

Quantcast.comQuantcast Corporation
This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.

Alexa Internet

AlexaAlexa.comAlexa rank
In 2007, Michael Arrington provided examples of Alexa rankings known to contradict data from the comScore web analytics service, including ranking YouTube ahead of Google.

Analytics

data analyticsanalyticadvanced analytics
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

Marketing

marketermarketedmarketing campaign
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

IRI (company)

IRIInformation Resources, Inc.Information Resources
The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as president of IRI in the mid-1990s.

Nasdaq

Nasdaq Stock MarketNASDAQ Capital MarketNASDAQ Stock Exchange
On March 30, 2007, Comscore made an initial public offering of shares on the Nasdaq, using the symbol "SCOR".

360i

Wiener had previously served as chairman of 360i, a 1,000-person advertising agency known for its ability to help brands capitalize on change through innovation and a data-driven approach to marketing.

Federal Trade Commission

FTCU.S. Federal Trade CommissionUnited States Federal Trade Commission
Earlier, the Federal Trade Commission announced it would block a bid by NetRatings to acquire Media Metrix.

The NPD Group

NPD GroupNPDNPD Intelect
Media Metrix originated as PC Meter, a business unit of market research company NPD Group, and began publishing statistics in January 1996.

Initial public offering

IPOwent publicpublic
The company went public as NASDAQ:MMXI in May 1999, reaching a market cap of $135 million on its first day of trading.

Market capitalization

market capitalisationmarket capcapitalization
The company went public as NASDAQ:MMXI in May 1999, reaching a market cap of $135 million on its first day of trading.

Dot-com bubble

dot-com boomdot-com bustInternet bubble
In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival Comscore for $1.5 million in June 2002.

Marketing spending

In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival Comscore for $1.5 million in June 2002.

Santiago

Santiago, ChileSantiago de ChileGreater Santiago
Comscore announced in October 2009 the acquisition of Certifica, an internet marketing company based in Santiago, Chile.

Chile

Republic of ChileChileanCHI
Comscore announced in October 2009 the acquisition of Certifica, an internet marketing company based in Santiago, Chile.

Latin Americans

Latin AmericanLatin-AmericanLatino
The acquisition enhanced Comscore’s presence in the Latin American market.