Consumerization

consumerisationconsumer-levelconsumerisedconsumerizedconsumerized ITconsumerizing
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).wikipedia
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End user

end-userend-usersend users
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).
This phenomenon appeared as a consequence of "consumerization" of computer products and software.

Commercialization

commercialisationcommercializedcommercializing
Technologies whose first commercialization was at the inter-organization level thus have potential for later consumerization.
Beyond commercialization (in which technologies enter the business world) can lie consumerization (in which they become consumer goods, as for example when computers went from the laboratory to the enterprise and then to the home, pocket, or body).

Productivity software

office suiteproductivity suiteoffice software
An example of enterprise software that became consumer software is optical character recognition software, which originated with banks and postal systems (to automate cheque clearing and mail sorting) but eventually became personal productivity software.
In the 2010s, productivity software has become even more consumerized than it already was, as computing becomes ever more integrated into daily personal life.

Leading Edge Forum

The consumerization of IT is believed to have been first regularly called by that term by Douglas Neal and John Taylor of the Leading Edge Forum in 2001; the first known published paper on this topic was published by the LEF in June 2004.
The term, consumerization, was first fully explored by LEF in a position paper in June 2004

Bring your own device

BYODBring Your Own Device (BYOD)BYOC
This bring your own device trend has significantly changed corporate IT policies, as employees now often use their own laptops, netbooks, tablets, and smartphones on the hardware side, and social media, web conferencing, cloud storage, and software as a service on the software side.
This phenomenon is commonly referred to as IT consumerization.

Marketing

marketermarketedmarketing campaign
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).

Consumer

consumersconsumer marketend consumer
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).

Organization

organisationorganizationsorganisations
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).

Business-to-business

B2Bbusiness to businessbusiness-to-business (B2B)
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).

Business-to-government

B2GBusiness-to-government marketingto government
Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).

Information technology

ITinformation technologiescomputer industry
The emergence of the individual consumer as the primary driver of product and service design is most commonly associated with the IT industry, as large business and government organizations dominated the early decades of computer usage and development.

Computer

computerscomputer systemdigital computer
The emergence of the individual consumer as the primary driver of product and service design is most commonly associated with the IT industry, as large business and government organizations dominated the early decades of computer usage and development.

History of personal computers

microcomputer revolutionpersonal computer revolutionof the personal computer
Thus the microcomputer revolution, in which electronic computing moved from exclusively enterprise and government use to include personal computing, is a cardinal example of consumerization.

Computing

computer technologycomputing technologyapplied computing
Thus the microcomputer revolution, in which electronic computing moved from exclusively enterprise and government use to include personal computing, is a cardinal example of consumerization.

Personal computer

PCPCspersonal computers
Thus the microcomputer revolution, in which electronic computing moved from exclusively enterprise and government use to include personal computing, is a cardinal example of consumerization.

Commoditization

commoditizedcommoditisationcommoditising
But many technology-based products, such as calculators and mobile phones, have also had their origins in business markets, and only over time did they become dominated by high-volume consumer usage, as these products commoditized and prices fell.

Software

Computer softwareSoftware & Programmingsoftware technology
An example of enterprise software that became consumer software is optical character recognition software, which originated with banks and postal systems (to automate cheque clearing and mail sorting) but eventually became personal productivity software. This bring your own device trend has significantly changed corporate IT policies, as employees now often use their own laptops, netbooks, tablets, and smartphones on the hardware side, and social media, web conferencing, cloud storage, and software as a service on the software side.

Optical character recognition

OCRcharacter recognitiontext recognition
An example of enterprise software that became consumer software is optical character recognition software, which originated with banks and postal systems (to automate cheque clearing and mail sorting) but eventually became personal productivity software.

Cheque clearing

cheque clearanceclear checksclearance
An example of enterprise software that became consumer software is optical character recognition software, which originated with banks and postal systems (to automate cheque clearing and mail sorting) but eventually became personal productivity software.

Mail sorter

automated sorting machinesautomatic sorting machinesmail
An example of enterprise software that became consumer software is optical character recognition software, which originated with banks and postal systems (to automate cheque clearing and mail sorting) but eventually became personal productivity software.

Laptop

laptop computerlaptopsnotebook computer
This bring your own device trend has significantly changed corporate IT policies, as employees now often use their own laptops, netbooks, tablets, and smartphones on the hardware side, and social media, web conferencing, cloud storage, and software as a service on the software side.

Netbook

netbooksmini laptop
This bring your own device trend has significantly changed corporate IT policies, as employees now often use their own laptops, netbooks, tablets, and smartphones on the hardware side, and social media, web conferencing, cloud storage, and software as a service on the software side.

Tablet computer

tabletstabletTablet PC
This bring your own device trend has significantly changed corporate IT policies, as employees now often use their own laptops, netbooks, tablets, and smartphones on the hardware side, and social media, web conferencing, cloud storage, and software as a service on the software side.

Computer hardware

hardwarepersonal computer hardwaredevice
This bring your own device trend has significantly changed corporate IT policies, as employees now often use their own laptops, netbooks, tablets, and smartphones on the hardware side, and social media, web conferencing, cloud storage, and software as a service on the software side.

Social media

socialsocial media platformsocial media campaign
This bring your own device trend has significantly changed corporate IT policies, as employees now often use their own laptops, netbooks, tablets, and smartphones on the hardware side, and social media, web conferencing, cloud storage, and software as a service on the software side.