Cultivation theory

cultivation perspectiveinstructive aid
Cultivation theory examines the long-term effects of television.wikipedia
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George Gerbner

Gerbner's model
Cultivation theory was founded by George Gerbner and is positivistic, meaning it assumes the existence of objective reality and value-neutral research.
George Gerbner (August 8, 1919 – December 24, 2005) was a professor of communication and the founder of cultivation theory.

Annenberg School for Communication at the University of Pennsylvania

Annenberg School for CommunicationAnnenberg SchoolAnnenberg School of Communications
Gerbner subsequently began work on the federally funded Cultural Indicators Project at the Annenberg School of Communications.
George Gerbner, an advisor to communications commissions and a major contributor to cultivation theory, became dean in 1964.

Mass communication

mass communicationsmass-communicationBachelor of Mass Communication
A study conducted by Jennings Bryant and Dorina Miron in 2004, which surveyed almost 2,000 articles published in three top mass-communication journals since 1956, found that Cultivation Theory was the third-most frequently utilized theory, showing that it continues to be one of the most popular theories in mass-communication research.

Mean world syndrome

See also the description of mean world syndrome below.
Mean world syndrome is theoretically grounded in Gerbner's Cultivation Theory which was established in 1975 by George Gerber and Larry Gross based on findings from their several large-scale research projects.

Influence of mass media

Media influencemedia theorymedia effects
Gerbner (1969) created cultivation theory, arguing that the media cultivates a "collective consciousness about elements of existence."

Jennings Bryant

Communications professor Jennings Bryant posits that cultivation research focuses more on the effects rather than who or what is being influenced.
Bryant has also been published in other areas of effects research, including Cultivation theory with co-author Dorina Miron, pornography, and video games.

Television

TVtelevisedtelevisions
Cultivation theory examines the long-term effects of television.

Ideology

ideologicalideologiespolitical ideology
The images and ideological messages transmitted through popular television media heavily influence perceptions of the real world.

Positivism

positivistpositivisticpositivists
Cultivation theory was founded by George Gerbner and is positivistic, meaning it assumes the existence of objective reality and value-neutral research.

Theory

theoreticaltheoriestheorist
A study conducted by Jennings Bryant and Dorina Miron in 2004, which surveyed almost 2,000 articles published in three top mass-communication journals since 1956, found that Cultivation Theory was the third-most frequently utilized theory, showing that it continues to be one of the most popular theories in mass-communication research.

Enculturation

enculturatedcultural conditioningenculturate
Gerbner and Gross assert: "Television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation".

Culture of the United States

American cultureAmerican popular cultureAmerican
Initial research on the theory establishes that concern regarding the effects of television on audiences stem from the unprecedented centrality of television in American culture.

Socialization

socialisationsocializingsocialized
Gerbner posited that television as a mass medium of communication had formed into a common symbolic environment that bound diverse communities together, socializing people into standardized roles and behaviors.

Religion

religiousreligionsreligious beliefs
He thus compared the power of television to that of religion, stating television was to modern society what religion once was in earlier times.

Television consumption

TV consumptionwatching televisionconsumed
Thus, Gerbner's research focused on the larger meaning of heavy television consumption instead of the meaning behind specific messages.

Lyndon B. Johnson

Lyndon JohnsonJohnsonLyndon Baines Johnson
The Cultural Indicators Project began as a stand-alone study commissioned by Lyndon B. Johnson for the National Commission on the Causes and Prevention of Violence.

U.S. National Commission on the Causes and Prevention of Violence

National Commission on the Causes and Prevention of ViolenceCommission on the Causes and Prevention of ViolenceEisenhower Commission
The Cultural Indicators Project began as a stand-alone study commissioned by Lyndon B. Johnson for the National Commission on the Causes and Prevention of Violence.

Mass media

mediapressmedia company
Gerbner posited that television as a mass medium of communication had formed into a common symbolic environment that bound diverse communities together, socializing people into standardized roles and behaviors.

Fact

Drama