Customer relationship management

CRMcustomer relationscustomer-relationship managementCRM softwarecustomer managementCustomer Relationship Management (CRM)customer relationshipcustomer relations managementcustomer relationshipsSales force management
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.wikipedia
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Act! CRM

ACT!
By 1986, Pat Sullivan and Mike Muhney released a customer evaluation system called ACT! based on the principle of digital rolodex, which offered a contact management service for the first time.
2010–2013) is a customer relationship management (CRM) software application which is used to keep track of client and prospect details in a single database that can be shared by multiple users.

Oracle Corporation

OracleOracle Technology NetworkOracle Corp.
In order to compete with these new and quickly growing stand-alone CRM solutions the established enterprise resource planning (ERP) software companies like Oracle, SAP, Peoplesoft and Navision started extending their sales, distribution and customer service capabilities with embedded CRM modules.
The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, Human Capital Management (HCM) software, customer relationship management (CRM) software, and supply chain management (SCM) software.

PeopleSoft

PeopleSoft, Inc.Oracle PeopleSoft EnterprisePeopleSoft Enterprise
In order to compete with these new and quickly growing stand-alone CRM solutions the established enterprise resource planning (ERP) software companies like Oracle, SAP, Peoplesoft and Navision started extending their sales, distribution and customer service capabilities with embedded CRM modules. The idea of a stand-alone, cloud-hosted and moveable customer bases was soon adopted by other leading providers at the time, including PeopleSoft, Oracle, SAP and Salesforce.com.
PeopleSoft, Inc. was a company that provided human resource management systems (HRMS), Financial Management Solutions (FMS), supply chain management (SCM), customer relationship management (CRM), and enterprise performance management (EPM) software, as well as software for manufacturing, and student administration to large corporations, governments, and organizations.

List of embedded CRM systems

embedded CRM modulesComparison of embedded CRM systemsEmbedded CRM
In order to compete with these new and quickly growing stand-alone CRM solutions the established enterprise resource planning (ERP) software companies like Oracle, SAP, Peoplesoft and Navision started extending their sales, distribution and customer service capabilities with embedded CRM modules.
Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com.

Sales force management system

sales force automationSFASales Force Management
This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions.

Salesforce.com

SalesforceForce.comSalesforce Ventures
The idea of a stand-alone, cloud-hosted and moveable customer bases was soon adopted by other leading providers at the time, including PeopleSoft, Oracle, SAP and Salesforce.com.
Though the bulk of its revenue comes from its customer-relationship management (CRM) service, Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics and application development.

Enterprise resource planning

ERPERP softwareEnterprise Resource Planning (ERP)
In order to compete with these new and quickly growing stand-alone CRM solutions the established enterprise resource planning (ERP) software companies like Oracle, SAP, Peoplesoft and Navision started extending their sales, distribution and customer service capabilities with embedded CRM modules.
Front office functions, such as customer relationship management (CRM), dealt directly with customers, or e-business systems such as e-commerce, e-government, e-telecom, and e-finance—or supplier relationship management (SRM) became integrated later, when the internet simplified communicating with external parties.

Oracle CRM

Fusion CRMOracle
The idea of a stand-alone, cloud-hosted and moveable customer bases was soon adopted by other leading providers at the time, including PeopleSoft, Oracle, SAP and Salesforce.com.
Oracle CRM is customer relationship management delivered by Oracle Corporation.

SugarCRM

Sugar CRMSugarCRM Inc
The first open-source CRM system was developed by SugarCRM in 2004.
It produces the web application Sugar, a customer relationship management (CRM) system.

Siebel Systems

SiebelSiebel CRM
The trend was followed by numerous companies and independent developers trying to maximize leads' potential, including Tom Siebel, who designed the first CRM product Siebel Systems in 1993.
Siebel CRM Systems, Inc. was a software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications.

Microsoft Dynamics NAV

NavisionDynamics NAVDynamics Navision
In order to compete with these new and quickly growing stand-alone CRM solutions the established enterprise resource planning (ERP) software companies like Oracle, SAP, Peoplesoft and Navision started extending their sales, distribution and customer service capabilities with embedded CRM modules.
The product is part of the Microsoft Dynamics family, and intended to assist with finance, manufacturing, customer relationship management, supply chains, analytics and electronic commerce for small and medium-sized companies and local subsidiaries of large international groups.

SAP CRM

CRMSAPSAP Customer Relationship Management
The idea of a stand-alone, cloud-hosted and moveable customer bases was soon adopted by other leading providers at the time, including PeopleSoft, Oracle, SAP and Salesforce.com.
The SAP CRM applications have been initially an integrated on-premise customer relationship management (CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service of midsize and large organizations in all industries and sectors.

Social CRM

social customer relationship management
Many startups at the time benefited from this trend to provide exclusively social CRM solutions, including Base and Nutshell.
Social CRM (customer relationship management) is use of social media services, techniques and technology to enable organizations to engage with their customers.

Nutshell CRM

Nutshell
Many startups at the time benefited from this trend to provide exclusively social CRM solutions, including Base and Nutshell.
Nutshell is a web and mobile customer relationship management (CRM) service.

Thomas Siebel

Tom SiebelC3 IoT
The trend was followed by numerous companies and independent developers trying to maximize leads' potential, including Tom Siebel, who designed the first CRM product Siebel Systems in 1993.
Siebel Systems was a software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications.

Customer data platform

A customer data platform (CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact.
Data is pulled from multiple sources, cleaned and combined to create a single customer profile.

Customer retention

retentionretaining customersretention rate
It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Customer experience

customer experience managementCXbrand experience
For example, Piccoli and Applegate discuss how Wyndham uses IT tools to deliver a consistent service experience across its various properties to a customer.
In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.

Marketing automation

automationdigital marketing automationMarketing and sales automation
Marketing Automation is a subset of customer relationship management (CRM) or customer experience management (CXM) that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns.

Software as a service

SaaSsoftware-as-a-serviceSoftware as a Service (SaaS)
SaaS has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management.

Consumer behaviour

consumer behaviorConsumer psychologycustomer behavior
Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour.

Customer engagement

user engagementconsumer lifestylescustomer engagement software
Essentially, it is a more dynamic and transparent concept of customer relationship management (CRM).

Database marketing

In 1982, Kate and Robert D. Kestnbaum introduced the concept of Database marketing, namely applying statistical methods to analyze and gather customer data.
Today's Customer Relationship Management (CRM) systems use the stored data not only for direct marketing purposes but to manage the complete relationship with individual customer contacts and to develop more customized product and service offerings.

Data warehouse

data warehousingdata warehousesEnterprise Data Warehouse
These systems are also used for customer relationship management (CRM).

Customer

customersclientclientele
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.