Customer switching

brand switchingConsumer switchingSerial switcherswitchingBrand-switchingcustomer defectionsswitch
In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor".wikipedia
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Customer retention

retentionretaining customersretention rate
Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising.
Selling organizations generally attempt to reduce customer defections.

Penetration pricing

penetration
Because of the dominant role of pricing, market tactics like penetration pricing have evolved to offer a convincing incentive for switching.
The strategy works on the expectation that customers will switch to the new brand because of the lower price.

Brand loyalty

loyaltyloyalattachment to a certain brand
Brand switching—as opposed to brand loyalty is the outcome of customer switching behaviour.
A recent study showed that customer loyalty is affected by customer satisfaction, but the association differs based on customer switching costs (procedural, relational, and financial).

Vaporware

vapourwareannouncing nonexistent productsannouncing products that never appeared
Another approach is the advertisement of vaporware that seemingly will offer newer or better features than established products without actually possessing any innovation.
Developers have been accused of intentionally promoting vaporware to keep customers from switching to competing products that offer more features.

Energy customer switching

switched energy supplier
Energy customer switching is a significant risk or success factor for energy suppliers.
The concept refers to the action of one energy customer switching energy supplier, a switch is essentially seen as the free (by choice) movement of a customer.

Marketing

marketermarketedmarketing campaign
In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor".

Microeconomics

microeconomicmicroeconomic theoryprice theory
In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor".

Customer

customersclientclientele
In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor".

Consumer

consumersconsumer marketend consumer
In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor".

Competition

competitorcompetitionscompetitive
In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor".

Price

market pricepricesretail price
Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising. Variability in quality or market price fluctuations—especially a rise in prices—may lead customers to consult price comparison services where alternative suppliers may be offered.

Quality (business)

qualityproduct qualityquality of goods
Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising.

Service quality

qualityservice
Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising.

Public relations

PRpublic relationpublic affairs
Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising.

Advertising

advertisementadvertisementscommercial
Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising.

Volatility (finance)

volatilityvolatileprice volatility
Variability in quality or market price fluctuations—especially a rise in prices—may lead customers to consult price comparison services where alternative suppliers may be offered.

Pricing

price comparisonPriceprice determination
Variability in quality or market price fluctuations—especially a rise in prices—may lead customers to consult price comparison services where alternative suppliers may be offered.

Customer satisfaction

satisfactioncustomer centricitycustomer-centric
Declining customer satisfaction may be due to poor service quality but also—to a lesser degree—be a symptom of boredom with the brand of choice.

Hard sell

aggressive sales tacticsaggressively marketedaggressiveness
Along with these are the factors like service inconvenience, poor location, ethical issues like hard selling or unsafe products and also change in customers' income levels.

Innovation

innovativeinnovatorpioneer
Another approach is the advertisement of vaporware that seemingly will offer newer or better features than established products without actually possessing any innovation.

Revenue

turnoverrevenuesgross revenue
Switching is a significant business factor affecting revenues for companies providing continuously delivered services, as is the case for the energy market as opposed to sectors providing products that stimulate non- or sparsely recurring purchase because of the durability of the product or a general orientation towards casual customers.

Energy market

energy marketsenergyEnergy and Markets
Switching is a significant business factor affecting revenues for companies providing continuously delivered services, as is the case for the energy market as opposed to sectors providing products that stimulate non- or sparsely recurring purchase because of the durability of the product or a general orientation towards casual customers.

Economic sector

sectorsectorseconomic sectors
Switching is a significant business factor affecting revenues for companies providing continuously delivered services, as is the case for the energy market as opposed to sectors providing products that stimulate non- or sparsely recurring purchase because of the durability of the product or a general orientation towards casual customers.