Digital marketing

Internet marketinge-marketingdigitaldigital marketeronline marketingadvertisinginternetmarketingDigital Marketing ExecutiveDigital promotion
Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.wikipedia
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Search engine marketing

SEMpaid searchpromoted result
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Search engine optimization

SEOsearch engine optimisationkeywords
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Affiliate marketing

affiliate programaffiliateaffiliate programs
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.

Social media marketing

social mediasocial media marketerInteractive PR
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Online public relations

In the era of digital marketing, the major online public relations tools for the public relations professionals and marketers such as content marketing, search engine optimisation are the results of mixture of digital technologies and public relations.

Digital marketing engineer

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals.

Distributed presence

Distributed Presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers.

Web banner

banner adBanner adsbanner advertisements
This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.

Customer engagement

user engagementconsumer lifestylescustomer engagement software
To engage customers retailers have shifted from the linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.
All marketing practices, including internet marketing, include measuring the effectiveness of various media along the customer engagement cycle, as consumers travel from awareness to purchase.

Digital marketing system

It describes the first stage of forming a digital marketing strategy for the wider digital marketing system.
Digital marketing is considered as a challenge for privacy because consumers' information is searched, collected, and used in the process of digital marketing without consumers' awareness.

Marketing

marketermarketedmarketing campaign
Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.

Internet

onlinethe Internetweb
Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.

Display advertising

banner advertisingDisplaydisplay ads
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace. Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.

Content marketing

contentcontent marketing agencyonline content business
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.

Influencer marketing

influencerinfluencerssocial media influencers
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.

Data

statistical datascientific datadatum
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.

E-commerce

electronic commerceeCommerceonline
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.

Social media optimization

media optimizationSMO
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.

Email marketing

e-mail marketinge-maile-mailing
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games have become commonplace.

SMS

Short Message Servicetext messagetext messages
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

Multimedia Messaging Service

MMSmultimedia messagingvideo messaging
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

Ray Tomlinson

Raymond TomlinsonRaymond S. TomlinsonRaymond S. Tomlinson
One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.

Archie (search engine)

ArchieArchie search engine
However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.