Direct marketing

direct responsedirect response marketingdirect maildirect marketerdirect-response marketingdirectdirect response advertisingdirect mail marketersdirect-responsedirect marketers
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response.wikipedia
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Lester Wunderman

Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing in 1958.
Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing.

Josiah Wedgwood

Josiah WedgewoodWedgwoodJosiah
Entrepreneurs, including Matthew Boulton and pottery manufacturer, Josiah Wedgwood, pioneered many of the marketing strategies used today, including direct marketing.
He pioneered direct mail, money back guarantees, travelling salesmen, carrying patterned boxes for display, self-service, free delivery, buy one get one free, and illustrated catalogues.

Wunderman Thompson

WundermanWunderman, Ricotta & KlineCato Johnson
Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing in 1958.
Founder Lester Wunderman is widely considered, to be the creator of modern-day Direct Marketing—a term he originated in a 1967 speech at MIT.

Retail

retailerretailingretail store
This was the world's first mail order business, an idea which would change the nature of retail in the coming century.

Database marketing

Channels available include a variety of media: cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters.
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.

Advertising mail

direct mailjunk maildirect-mail
Channels available include a variety of media: cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters.
The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry.

Telemarketing

telemarketertelemarketerstelesales
Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Response rate (survey)

response rateresponse ratesNon-response
This metric is known as the 'response rate', and it is one of many clearly quantifiable success metrics employed by direct marketers.
The term is also used in direct marketing to refer to the number of people who responded to an offer.

Ginsu

Barry BecherGinsu knifeGinsu knives
One of the most famous DRTV commercials was for Ginsu Knives by Ginsu Products, Inc. of Rhode Island.
Ginsu is a brand of direct marketed knives that was made popular in the United States by being sold on television using infomercials characterized by hawker and hard sell pitch techniques.

Infomercial

paid programminginfomercialsteleshopping
TV-response marketing—i.e. infomercials—can be considered a form of direct marketing, since responses are in the form of calls to telephone numbers given on-air.
Infomercials are designed to solicit a direct response that is specific and at once quantifiable and are, therefore, a form of direct response marketing (not to be confused with direct marketing).

Direct response television

DRTVdirect responsedirect response advertising
Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.
This is a form of direct response marketing.

Montgomery Ward

Montgomery WardsJefferson WardMontgomery Ward & Company
In 1872, Ward produced the first mail-order catalog for his Montgomery Ward mail order business.
In 2004, catalog marketer Direct Marketing Services Inc. (DMSI), an Iowa-based direct marketing company, purchased much of the intellectual property assets of the former Wards, including the "Montgomery Ward" and "Wards" trademarks, for an undisclosed amount of money.

Field marketing

Field marketing (also field selling) is a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the "field".

Data & Marketing Association

Direct Marketing AssociationDirect Marketing AssociationsDirect Mail Marketing Association
A 2010 study by the Direct Marketing Association reports that in 2010, —commercial and nonprofit—spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States.
TheDMA seeks to advance all forms of direct marketing.

Online advertising

online marketingadvertisingInternet advertising
Channels available include a variety of media: cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters.

Tupperware

Tupperware partyTupperware partiesTubberware
Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, or through indirect means such as Tupperware parties.
Tupperware developed a direct marketing strategy to sell products known as the Tupperware party.

Flyer (pamphlet)

flyerflyershandbills
Channels available include a variety of media: cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters.
Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card, whereas a leaflet might be produced on a 130 g/m 2 –170 g/m 2 weight paper and can be a very effective form of direct marketing.

Street marketing

street-marketing
Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers.

Mail order

mail-ordercatalogmail-order catalog
Mail order in which customers respond by mailing a completed order form to the marketer.
Mail order had always relied on the innovative technique of selling products directly to the consumer at appealing prices, but the term "direct marketing" was only coined in 1967, by Lester Wunderman — considered to be the father of contemporary direct marketing.

Home shopping

home-shoppingshop-at-homeshopping
Forms of direct response marketing on television include standard short form television commercials, infomercials and home shopping networks.
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry.

Customer

customersclientclientele
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response.

ZIP Code

ZIP code(s)ZIP codesZIP code(s)
Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists.

Aldus Manutius

Aldo ManuzioAldusManutius
The publisher Aldus Manutius of Venice printed a catalogue of the books he offered for sale.

Garden

gardenspublic gardenflower beds
In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices.

Benjamin Franklin

Ben FranklinFranklinFranklin, Benjamin
Catalogues spread to colonial America, where Benjamin Franklin is believed to have been the first cataloguer in British America.