Edward S. Jordan

Edward S. "Ned" JordanNed Jordan
Edward S.wikipedia
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Jordan Motor Car Company

JordanJordan Motor CarJordan Motor Cars
Edward S. (Ned) Jordan (November 21, 1882 – December 29, 1958) was an American entrepreneur, automotive industrialist and pioneer in evocative advertising copy, which he wrote and used to advertise the automobiles produced by his Jordan Motor Car Company of Cleveland, Ohio.
The Jordan Motor Car Company now known as Jordan Automobiles, LLC was founded in 1916 in Cleveland, Ohio by Edward S. "Ned" Jordan, a former advertising executive from Thomas B. Jeffery Company of Kenosha, Wisconsin.

Cleveland

Cleveland, OhioCleveland, OHCleveland Ohio
Edward S. (Ned) Jordan (November 21, 1882 – December 29, 1958) was an American entrepreneur, automotive industrialist and pioneer in evocative advertising copy, which he wrote and used to advertise the automobiles produced by his Jordan Motor Car Company of Cleveland, Ohio. Using his position, Jordan arranged financing for the venture and chose Cleveland (where his father had lived as a child) as the manufacturing center for the car; outside of Detroit, Michigan, Cleveland had the greatest concentration of automakers and suppliers in the nation at the time.

Merrill, Wisconsin

MerrillMerrill, WIMerrill High School
Jordan was born in Merrill, Wisconsin in 1882, the only son in a family of six children.

Overland Trail

Overland Stage LineOverland Stage Routemain line
His mother, Kate Griffin Jordan, supported the family by running a series of small general stores along the Overland Trail.

University of Wisconsin–Madison

University of WisconsinUniversity of Wisconsin-MadisonWisconsin
Jordan supported his own way through the University of Wisconsin–Madison and achieved high grades while working as a sports reporter for a Madison, Wisconsin newspaper and the Milwaukee Journal.

Madison, Wisconsin

MadisonMadison, WIMadison, Wis.
Jordan supported his own way through the University of Wisconsin–Madison and achieved high grades while working as a sports reporter for a Madison, Wisconsin newspaper and the Milwaukee Journal.

Milwaukee Journal Sentinel

Milwaukee JournalMilwaukee SentinelThe Milwaukee Journal
Jordan supported his own way through the University of Wisconsin–Madison and achieved high grades while working as a sports reporter for a Madison, Wisconsin newspaper and the Milwaukee Journal.

Dayton, Ohio

DaytonDayton, OHDayton Ohio
He then joined the National Cash Register Company in Dayton, Ohio for a year, and in 1907 began a nine-year affiliation with the Thomas B. Jeffery Company in Kenosha, Wisconsin, manufacturers of the Rambler and the Jeffery automobile, where he served as secretary and manager of advertising, publicity and sales, and eventually as general manager.

Thomas B. Jeffery Company

JefferyJeffery QuadThomas B. Jeffery
He then joined the National Cash Register Company in Dayton, Ohio for a year, and in 1907 began a nine-year affiliation with the Thomas B. Jeffery Company in Kenosha, Wisconsin, manufacturers of the Rambler and the Jeffery automobile, where he served as secretary and manager of advertising, publicity and sales, and eventually as general manager.

Kenosha, Wisconsin

KenoshaKenosha, WICity of Kenosha
He then joined the National Cash Register Company in Dayton, Ohio for a year, and in 1907 began a nine-year affiliation with the Thomas B. Jeffery Company in Kenosha, Wisconsin, manufacturers of the Rambler and the Jeffery automobile, where he served as secretary and manager of advertising, publicity and sales, and eventually as general manager.

Rambler (automobile)

RamblerRamblersAMC Rambler
He then joined the National Cash Register Company in Dayton, Ohio for a year, and in 1907 began a nine-year affiliation with the Thomas B. Jeffery Company in Kenosha, Wisconsin, manufacturers of the Rambler and the Jeffery automobile, where he served as secretary and manager of advertising, publicity and sales, and eventually as general manager.

Jeffery (automobile)

JefferyThos. B. Jeffery Company
He then joined the National Cash Register Company in Dayton, Ohio for a year, and in 1907 began a nine-year affiliation with the Thomas B. Jeffery Company in Kenosha, Wisconsin, manufacturers of the Rambler and the Jeffery automobile, where he served as secretary and manager of advertising, publicity and sales, and eventually as general manager.

Cleveland Press

The Cleveland PressPenny PressCleveland Daily Press
Jordan married Kenosha native Charlotte (Lottie) Hannahs on February 1, 1902 and the couple relocated to Cleveland, Ohio after 1906 where he was a reporter for the Cleveland Daily Press.

Springfield, Ohio

SpringfieldSpringfield, OHMayor of Springfield, Ohio
Jordan also worked as a reporter for the Crowell-Collier Company of Springfield, Ohio, publisher of Collier's Magazine at this time.

Collier's

Collier's WeeklyCollier's MagazineColliers
Jordan also worked as a reporter for the Crowell-Collier Company of Springfield, Ohio, publisher of Collier's Magazine at this time.

NCR Corporation

NCRNational Cash RegisterNational Cash Register Company
He then joined the National Cash Register Company in Dayton, Ohio for a year, and in 1907 began a nine-year affiliation with the Thomas B. Jeffery Company in Kenosha, Wisconsin, manufacturers of the Rambler and the Jeffery automobile, where he served as secretary and manager of advertising, publicity and sales, and eventually as general manager.

RMS Lusitania

RMS ''LusitaniaLusitaniasinking of the ''Lusitania
While successful, Charles Jeffery decided to leave auto making in 1915, following a harrowing ordeal in the sinking of the RMS Lusitania.

Charles Williams Nash

Charles W. NashCharles NashCharles Warren Nash
However the event also caused Jeffery to re-evaluate his life and priorities, and automaking wasn’t one of them; he sold the Jeffery concern to Charles Nash, who renamed the concern the Nash Motors Company.

Nash Motors

NashNash Motor CompanyNash Motors Company
However the event also caused Jeffery to re-evaluate his life and priorities, and automaking wasn’t one of them; he sold the Jeffery concern to Charles Nash, who renamed the concern the Nash Motors Company.

Detroit

Detroit, MichiganDetroit, MICity of Detroit
Using his position, Jordan arranged financing for the venture and chose Cleveland (where his father had lived as a child) as the manufacturing center for the car; outside of Detroit, Michigan, Cleveland had the greatest concentration of automakers and suppliers in the nation at the time.

Michigan

MIState of MichiganMich.
Using his position, Jordan arranged financing for the venture and chose Cleveland (where his father had lived as a child) as the manufacturing center for the car; outside of Detroit, Michigan, Cleveland had the greatest concentration of automakers and suppliers in the nation at the time.

Vanadium

Vvanadium steelV 3 Si
Designed by Russell Begg, the system used oversized vanadium steel half-elliptical springs.

LaSalle (automobile)

LaSalleLa SalleLaSalle Series 52
While major automobile companies wouldn’t embrace automotive styling as a major factor in their cars until the arrival of the LaSalle in 1927, advertising for all automobiles to 1922 was based on extolling the benefits and features of the automobiles themselves.

F. Scott Fitzgerald

Scott FitzgeraldFitzgeraldFrancis Scott Fitzgerald
Jordan’s style and wording captured the feeling of the restless "lost generation" that F. Scott Fitzgerald would gain fame from writing about.