Edward S. "Ned" Jordan, ca. 1914
Jordan's "Red Arrow" emblem
Ransom E. Olds, founder of REO
Somewhere West of Laramie advertisement for the Jordan Playboy
1906 REO Model B Runabout exhibited in 2005
1931 REO Reo Royale Victoria Eight
The REO factory in 1977
A REO US6 truck
American band REO Speedwagon took their name from the homonymous vehicle
REO runabout 1906
1917 Model M Touring
1919 REO Touring
REO Fire Truck
1934 REO Bus
1939 REO Speed Wagon Truck
REO bus in Norway
Cottage Grove Dump Truck, Lane County, Oregon
Badge from a REO Speed Wagon Fire Truck
An REO Speed Wagon, from a 1917 advertisement
REO Speed Wagon Fire Truck at Jack Daniel's Distillery, Lynchburg, Tennessee
Reo Flying Cloud 4.7-litre
1931 Reo Royale Victoria Eight
Car emblem for a Reo Flying Cloud (1930 model)
1906 REO advertisement
1912 REO advertisement. R. M. Owens & Co.
A 1919 REO Motor Car Company Advertisement. The Syracuse Herald, June 8, 1919
REO advertisement in 1953 (back cover of the October 1953 issue of Popular Mechanics)
1929 REO advertisement sold at Yanase dealerships in Japan

American entrepreneur, automotive industrialist and pioneer in evocative advertising copy, which he wrote and used to advertise the automobiles produced by his Jordan Motor Car Company of Cleveland, Ohio.

- Edward S. Jordan

While Ned Jordan is credited with changing the way advertising was written with his "Somewhere West of Laramie" ads for his Jordan Playboy, Reo's Flying Cloud—a name that provoked evocative images of speed and lightness—changed the way automobiles would be named in the future.

- REO Motor Car Company
Edward S. "Ned" Jordan, ca. 1914

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