Evangelism marketing

customer evangelistevangelismevangelistevangelisticproduct marketer
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it.wikipedia
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Guy Kawasaki

The Art of the Start
Many people believe Guy Kawasaki, the former chief evangelist of Apple Computer, to be the father of evangelism marketing.
He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.

Apple Inc.

AppleApple ComputerApple Inc
Many people believe Guy Kawasaki, the former chief evangelist of Apple Computer, to be the father of evangelism marketing.
Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon," while Ive explained in 2014 that "People have an incredibly personal relationship" with Apple's products.

Word-of-mouth marketing

word-of-mouthword of mouthword of mouth marketing
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it.

Affiliate marketing

affiliate programaffiliateaffiliate programs
Evangelism marketing is sometimes confused with affiliate marketing.

Technology evangelist

evangelisttechnical evangelistadvocating technology

Evangelism

evangelistevangelizationevangelical
Evangelism comes from the three words of 'bringing good news', and the marketing term draws from the religious sense, as consumers are driven by their beliefs in a product or service, which they preach in an attempt to convert others.

Tool

Network effect

network effectsnetwork externalitiesnetwork externality

Saturn Corporation

SaturnSaturn LLCcar dealership
Some companies assist with such events, for example General Motors' Saturn division in Tennessee organized an annual summer picnic for thousands of customers.

Harley Owners Group

H'''arley '''O'''wners '''G'''roupHarley Owners GroupsHOG
Another example is the Harley Owners Groups (HOGS), organized by Harley Davidson, which associate bikers locally and globally through quarterly and annual meetings held all over the world.

Harley-Davidson

Harley DavidsonHarleyHarley-Davidson Motor Company
Another example is the Harley Owners Groups (HOGS), organized by Harley Davidson, which associate bikers locally and globally through quarterly and annual meetings held all over the world.

Starbucks

Starbucks CoffeeStarbucks CorporationStarbucks Entertainment
Starbucks, the coffee company, started an online customer community in 2008 called My Starbucks Idea, designed to collect suggestions for products or services and feedback from customers.

Diffusion of innovations

diffusion of innovationdiffusioninnovation diffusion

Chuck Taylor (salesman)

Chuck TaylorCharles H. "Chuck" TaylorCharles "Chuck" Taylor
Charles Hollis "Chuck" Taylor (June 24, 1901 – June 23, 1969) was an American basketball player and basketball shoe salesman/product marketer who is best known for his association with the Chuck Taylor All-Stars, which he helped to improve and promote.

Tim O'Reilly

Tim O’Reilly
O'Reilly has worked as an activist for a number of causes and prides himself on his company's "long history of advocacy, meme-making, and evangelism."

JDeveloper

Oracle JDeveloperOracle's JDeveloper IDE
In January 2007 Oracle had more than 150 people working in various roles on the product, including (in no particular order): developers, development managers, QA engineers, build engineers, doc writers, product managers, customer evangelists, and usability engineers.

Apple community

AppleInsiderApple evangelistiMore
Kawasaki is credited as being one of the first to use evangelistic methods to promote a computer platform through a blog.

Outline of marketing

List of marketing topicsMarketingBranches of Marketing: Detailed Topics