Field marketing

Field marketing (also field selling) is a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the "field".wikipedia
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Direct marketing

direct responsedirect response marketingdirect mail
Field marketing (also field selling) is a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the "field".

Outline of marketing

List of marketing topicsMarketingBranches of Marketing: Detailed Topics

Promotion (marketing)

promotionpromotionalpromotions
Field marketing (also field selling) is a traditional discipline in direct marketing, it involves people distributing, auditing, selling or sampling promotions on the "field".

Merchandising

merchandisemerchandisedmerchandizing
The brand's message is delivered from promotional personnel to the consumer whether through the medium of a sample, a piece of merchandise or literature.

Brand

brand namemarquebrands
In current times, field marketing may also include two-way communications such as requesting feedback about a sample or inviting consumers to follow a brand on social media.

Social media

socialsocial media platformsocial media campaign
In current times, field marketing may also include two-way communications such as requesting feedback about a sample or inviting consumers to follow a brand on social media.

Face-to-face interaction

face-to-faceface-to-face communicationinteraction
Field marketing can be differentiated from all other direct marketing activities because it is face-to-face personal contact direct marketing.

Travelling exhibition

traveling exhibitiontraveling exhibittouring exhibition
Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing road shows, events and mystery shopping.

Mystery shopping

mystery shoppermystery shopperssecret shopper
Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing road shows, events and mystery shopping.

Return on investment

ROIreturnreturns
These disciplines, individually or combined, develop brands and in their implementation show a clear return on investment (ROI) to the brand owner.

CPM Group

CPM United Kingdom
CPM is a UK-headquartered field marketing company established in 1936.

Roamler

Founded in 2011, Roamler is currently active in field marketing, providing FMCG manufacturers, consumer brands and retail chains with crowd-sourced location based insights and on-demand merchandising activities.

Cornerstone (agency)

CornerstoneCornerstone agencyCornerstone Promotion
The company employs approximately 100 professionals worldwide, in addition to a network of field marketing representatives throughout the United States.

Omnicom Group

OmnicomWashington Speakers BureauHall & Partners
The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy.

South East England

South EastSouth East of EnglandSouth-East England
Travelodge UK is at the at A418/B4445 roundabout in Thame next to CPM Group (the UK's largest field marketing company), with Lucy Electric (switchgear) in the east of Thame off the B4012, with the UK site of UMC (branded televisions from Slovakia).