Film promotion

press junketmarketingmovie marketingfilm marketinginterviewsjunketpromotedall-expense paid ticketsdistributionexploitation
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution.wikipedia
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Film distribution

distributiondistributeddistribute
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution.
For commercial projects, film distribution is usually accompanied by film promotion.

Film industry

FilmMotion picturesmovie industry
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution.
Profitability of a film studio is crucially dependent on picking the right film projects and involving the right management and creative teams (cast, direction, visual design, score, photography, costume, set design, editing, and many additional specialties), but it also depends heavily on choosing the right scale and approach to film promotion, control over receipts through technologies such as digital rights management (DRM), sophisticated accounting practices, and management of ancillary revenue streams; in the extreme, for a major media franchise centered on film, the film might itself be only one large component of many large contributions to total franchise revenue.

Film budgeting

budgetbig-budget filmfilm budget
Film budgeting
A budget is typically divided into four sections: above the line (creative talent), below the line (direct production costs), post-production (editing, visual effects, etc.), and other (insurance, completion bond, etc.) The budget excludes film promotion and marketing, which is the responsibility of the film distributor.

Promotion (marketing)

promotionpromotionalpromotions
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution.

Film studio

movie studiostudiofilm studios
As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle.

Marketing

marketedmarketermarketing campaign
As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle.

Trailer (promotion)

trailertrailerstheatrical trailer
Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes.

Film poster

Theatrical release postermovie posterposter
Film posters

Slide show

slideshowslideshowsphoto slideshow
Slideshows - stills, trivia, and trivia games from the film, shown between movie showtimes.

Standee

cutoutcardboard cutoutstandees
Standees (freestanding paperboard life-size images of figures from the film)

Action figure

action figuresfigurinesfigures
Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper. The film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.

20th Century Fox

20th Century-FoxFoxFox Film Corporation
Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper. The film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.

I, Robot (film)

I, RobotI Robotmovie
Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper. The film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.

American Chopper

American Chopper AustraliaAmerican Chopper: The SeriesThe cast of ''American Chopper
Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper. The film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.

Memoirs of a Geisha

book of the same namenovelnovel of the same name
Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper. The film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.

Medium (TV series)

MediumMedium'' (TV series)
Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper. The film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.

The Oprah Winfrey Show

OprahOprah Winfrey ShowOprah Winfrey
Extended placement: full episodes of television talkshows (Oprah), entertainment news programs (ET), or network news programs (20/20), devoted to compensated exposure of the film, stars, clips, director, etc.

Entertainment Tonight

ETEntertainment Tonight CanadaET Online
Extended placement: full episodes of television talkshows (Oprah), entertainment news programs (ET), or network news programs (20/20), devoted to compensated exposure of the film, stars, clips, director, etc.

20/20 (U.S. TV program)

20/2020/20 Downtown20/20 (U.S. TV series)
Extended placement: full episodes of television talkshows (Oprah), entertainment news programs (ET), or network news programs (20/20), devoted to compensated exposure of the film, stars, clips, director, etc.

Local news

localregional newshyperlocal news
In addition, interviews with actors and directors which are filmed en masse at a hotel with local and national entertainment reporters which are featured on local news shows, programs on cable networks, and series such as Byron Allen's series of entertainment series like Entertainment Studios.

Byron Allen

Entertainment StudiosThe Byron Allen Show
In addition, interviews with actors and directors which are filmed en masse at a hotel with local and national entertainment reporters which are featured on local news shows, programs on cable networks, and series such as Byron Allen's series of entertainment series like Entertainment Studios.

Entertainment Studios

Entertainment Studios Motion PicturesKickin' It with Byron AllenBeautiful Homes & Great Estates
In addition, interviews with actors and directors which are filmed en masse at a hotel with local and national entertainment reporters which are featured on local news shows, programs on cable networks, and series such as Byron Allen's series of entertainment series like Entertainment Studios.

Making-of

behind-the-scenesbehind the scenesmaking of
Production and paid broadcast of behind-the-scenes documentary-style shows, the type of which are mainly produced for HBO, Showtime, and Starz

HBO

Home Box OfficeHBO PPVHBO Independent Productions
Production and paid broadcast of behind-the-scenes documentary-style shows, the type of which are mainly produced for HBO, Showtime, and Starz