Flagship (broadcasting)

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In broadcasting, a flagship (also known as a flagship station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station.wikipedia
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WSB-TV

WSBAtlantaWSB 2
For example, WSB-TV in Atlanta is the flagship of Cox Media Group, because Cox's headquarters is located in a suburb of that city.
It is the flagship television property of the Cox Media Group subsidiary of locally based Cox Enterprises, which has owned the station since its inception in 1948.

WDIV-TV

WDIVWWJ-TVDetroit
For example, WDIV-TV in Detroit, affiliated with NBC, is the flagship station of Graham Media Group; and WGN-TV in Chicago was the flagship station of Tribune Broadcasting until it was purchased by Nexstar Media Group in 2019.
The station serves as the flagship broadcast property of the Graham Media Group subsidiary of Graham Holdings Company.

WEWS-TV

WEWSClevelandWEWS 5
It is one of two flagship television properties of the Cincinnati-based E. W. Scripps Company (alongside fellow ABC affiliate WCPO-TV in Cincinnati), which has owned the station since its inception.

WABC-TV

WABCNew York CityWJZ-TV
* The popular nationally syndicated program Live! with Kelly and Michael is produced at WABC-TV in New York City.
WABC-TV, virtual and VHF digital channel 7, is the flagship station of the ABC television network, licensed to New York, New York, United States.

CBS

CBS TelevisionColumbia Broadcasting SystemCBS-TV
When television networks were formed in the United States in the late 1940s and grew during the early 1950s, network-owned stations in New York City became the production centers for programs originating on the East Coast, feeding affiliates of ABC, CBS, and NBC in the eastern three-fourths of the country.
Columbia Phonographic went on the air on September 18, 1927, with a presentation by the Howard L. Barlow Orchestra from flagship station WOR in Newark, New Jersey, and fifteen affiliates.

WSB (AM)

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WSB is the flagship station for Cox Media Group, the television and radio subsidiary of Cox Enterprises.

Rush Limbaugh

RushLimbaughRush H. Limbaugh III
Limbaugh's radio home in New York City was the talk-formatted WABC (AM), and this remained his flagship station for many years, even after Limbaugh moved to West Palm Beach, Fla., from where he continues to broadcast his show.

CBS News Radio

CBS Radio NetworkCBS Radio NewsCBS Radio
In the U.S., CBS News Radio produces programming for distribution by Skyview Networks, but local stations WCBS and WINS in New York City and KNX (and formerly KFWB) in Los Angeles are operated separately from the network radio news operation, under a separate company with common shareholders, Entercom.
Today, CBS News Radio is best known for its news and public affairs programming distributed to more than 500 affiliates, including flagship station WCBS in New York, and several other all-news and news-talk stations including KYW in Philadelphia, KNX in Los Angeles, KCBS in San Francisco, WBBM in Chicago, WBZ in Boston, WWJ in Detroit, KMOX in St. Louis, KRLD in Dallas and WCCO in Minneapolis.

WFAN (AM)

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CBS Sports Radio is nominally flagshipped at WFAN (although that station does not produce programming for the network).
In 1926 WEAF became the flagship station of the NBC Red Network, one of two radio chains operated by the National Broadcasting Company (NBC).

KLAC

KLAC-AMAM 570 KLACAM 570 LA Sports
Fox Sports Radio's flagship station is KLAC in Los Angeles, with which it merged operations in 2009.
KLAC is the flagship station of the Los Angeles Dodgers, the Los Angeles Clippers, UCLA Bruins football and basketball.

WNBC (AM)

WNBCWEAFWNBC-AM
For most of its history, it was the flagship station of the NBC Radio Network.

WWRL

WWRL-AM
WWRL in New York City was an affiliate of the now-defunct Air America Radio and carries some of its programs (along with those from other distributors) but is separately owned and operated and does not produce any programs for the network.
In 2006, WWRL replaced WLIB as the flagship station for the Air America Radio network and retained a progressive talk radio format for seven years.

CBL-FM

CBLCBL-FM-1CBBL-FM
The CKO network's Toronto frequency was re-issued to CBL (as CBLA-FM 99.1) but the namesake CKO (AM) flagship in Montréal is silent; the frequency remains vacant.
CBL-FM (94.1 MHz) is the flagship station of the CBC Music network.

WOR (AM)

WORWOR-AMWOR 710
iHeartMedia follows a similar model: flagship stations WOR/New York City (which it acquired in 2012) and KFI/Los Angeles are both operated mostly separately from its syndication wing, Premiere Networks (Premiere does produce some limited programming, including The Jesus Christ Show, The Tech Guy and Handel on the Law, through KFI).
WOR was a charter member of the CBS Radio Network (CBS), acting as the flagship of the 16 stations that aired the first Columbia Broadcasting System network program on September 18, 1927.

Flagship

flagship storeflagship universityflagship campus
In broadcasting, a flagship (also known as a flagship station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station.
As with many other naval terms, flagship has crossed over into general usage, where it means the most important or leading member of a group, as in the flagship station of a broadcast network.

Clear-channel station

clear-channeldaytimerclear channel
Both are former AM clear channel operations which have moved to FM.
One of the most outspoken of the small-town broadcasters, Ed Craney of KGIR in Butte, Montana, went so far as to apply to move his station, then on the 1370 kHz regional channel, to a class I-A signal on 660 kHz, asking the FCC to downgrade the NBC New York flagship, WEAF, to make way for the Butte station.

Nash (brand)

Nash FMNash IconNash
Nash FM, a country music network, is nominally flagshipped at WKDF in Nashville, Tennessee; its classic-leaning counterpart Nash Icon is flagshipped at WSM-FM in the same city.

WUCS

WPKX97.9 ESPNWUCS 97.9
ESPN Radio has no true flagship station, as it operates out of ESPN headquarters in Bristol, Connecticut; Windsor Locks-licensed WUCS (owned by iHeartMedia) serves as its de facto flagship, serving ESPN's home market of Hartford.
WUCS acts as the technical flagship station for the network because its signal covers Bristol, Connecticut, home of ESPN's headquarters.

WABC (AM)

WABCWJZWABC-AM
Owned by Cumulus Media, the station currently serves as the flagship station for syndicated hosts Mark Levin and John Batchelor; is the radio home for Bernard McGuirk, Sid Rosenberg, Curtis Sliwa and Juliet Huddy; and is the New York City affiliate for Westwood One News, Brian Killmeade, The Ben Shapiro Show and Red Eye Radio.

Mutual Broadcasting System

MutualMutual Radio NetworkMutual Network
The network, however, was in the midst of a major expansion: the first outside group of stations to sign on with Mutual was John Shepard's Colonial Network with its Boston flagship station, WAAB, and thirteen affiliates around New England.

Imus in the Morning

Don Imusnappy-headed hoshis morning show
WABC is the flagship station of ABC Radio Networks (which itself was eventually subsumed into Westwood One in 2012), which syndicates the show nationally.

KROQ-FM

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It is the flagship station of The Kevin and Bean Morning Show and former show Loveline, hosted by Dr. Drew Pinsky and "Psycho" Mike Catherwood.

CBS Sports Radio

CBSCBS Radio SportsCBS Sports
CBS Sports Radio is nominally flagshipped at WFAN (although that station does not produce programming for the network).
The flagship station of CBS Sports Radio is 660 WFAN and 101.9 WFAN-FM in New York City (although WFAN-AM-FM only carry some brief reports from the network with 1230 WFAS in nearby White Plains, New York, serving as the network's full-time outlet).

Lars Larson

The Lars Larson Show
Larson worked in television and radio news from the 1970s to 1990s and has hosted The Lars Larson Show from flagship station KXL in Portland since 1997.

KNX (AM)

KNXKNX-AMKNX Radio
In the U.S., CBS News Radio produces programming for distribution by Skyview Networks, but local stations WCBS and WINS in New York City and KNX (and formerly KFWB) in Los Angeles are operated separately from the network radio news operation, under a separate company with common shareholders, Entercom.
CBS purchased KNX in 1936 and began operating it as its West Coast flagship, which ended CBS's eight-year affiliation with KHJ.