Ginna Marston

Ginna Sulcer Marston
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958 in Chicago, Illinois) is an American advertising executive notable for anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs.wikipedia
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Partnership for Drug-Free Kids

Partnership for a Drug-Free AmericaPartnership for a Drug Free AmericaThe Partnership at Drugfree.org
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958 in Chicago, Illinois) is an American advertising executive notable for anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs. She worked at the Ted Bates advertising agency before joining the Partnership for a Drug-Free America in 1986 as one of the founders.
Among the initial group was Los Angeles "ad guru" Phillip Joanou, Thomas Hedrick, Doria Steedman, and Ginna Marston from the Ted Bates advertising agency.

Frederick D. Sulcer

Sandy Sulcer
Marston is the daughter of late advertising agency executive and copywriter Sandy Sulcer who has been credited for co-writing the Put a Tiger in Your Tank advertising theme for Exxon along with Ernest Dichter.

Quinn Marston

Her daughter, Quinn Marston, is a singer-songwriter.
She is the daughter of public service advertising director Ginna Marston and the granddaughter of advertising copywriter Frederick D. Sulcer.

Chicago

Chicago, IllinoisChicago, ILCity of Chicago
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958 in Chicago, Illinois) is an American advertising executive notable for anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs.

Americans

AmericanAmericaUnited States
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958 in Chicago, Illinois) is an American advertising executive notable for anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs.

Advertising

advertisementadvertisementscommercial
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958 in Chicago, Illinois) is an American advertising executive notable for anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs.

Public service announcement

PSApublic service announcementsPSAs
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958 in Chicago, Illinois) is an American advertising executive notable for anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs.

Illegal drug trade

drug traffickingdrug dealerdrug dealing
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958 in Chicago, Illinois) is an American advertising executive notable for anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs.

This Is Your Brain on Drugs

this-is-your-brain-on-drugs
She was a founder of the organization in 1986 which produced the well-known commercial This is your brain on drugs and other "hard-hitting, unsentimental ads" which depicted the "unglamorous reality of drug abuse".

Marketing research

consumer researchresearchmarket research
As research director, she studied the consumer motivations of drug users by means of marketing research methods including focus groups, quantitative surveys, and advertising research, and she led media campaigns directed at specific audiences such as inner-city youth, pre-teens, and parents.

Advertising research

AdvertisementMarketing Researchtest
As research director, she studied the consumer motivations of drug users by means of marketing research methods including focus groups, quantitative surveys, and advertising research, and she led media campaigns directed at specific audiences such as inner-city youth, pre-teens, and parents.

Colgate University

ColgateMadison UniversityColgate Academy
In addition, she often served as the organization's spokesperson, by giving speeches at numerous press conferences, by speaking at universities such as Colgate University, appearing on television, in print media, and on radio.

Exxon

Standard Oil Company of New JerseyStandard OilEsso
Marston is the daughter of late advertising agency executive and copywriter Sandy Sulcer who has been credited for co-writing the Put a Tiger in Your Tank advertising theme for Exxon along with Ernest Dichter.

Ernest Dichter

Marston is the daughter of late advertising agency executive and copywriter Sandy Sulcer who has been credited for co-writing the Put a Tiger in Your Tank advertising theme for Exxon along with Ernest Dichter.

Latin honors

magna cum laudesumma cum laudecum laude
She graduated cum laude from Exeter in 1976 and cum laude from Princeton University in 1980.

Phillips Exeter Academy

ExeterPhillips ExeterExeter Academy
She graduated cum laude from Exeter in 1976 and cum laude from Princeton University in 1980.

Princeton University

PrincetonCollege of New JerseyPrinceton College
She graduated cum laude from Exeter in 1976 and cum laude from Princeton University in 1980.

Ted Bates (advertising firm)

Ted BatesBates ClarionTed Bates & Company
She worked at the Ted Bates advertising agency before joining the Partnership for a Drug-Free America in 1986 as one of the founders.

American Association of Advertising Agencies

AAAA4A’sAAAA (American Association of Advertising Agencies)
The agency was formed during the middle 1980s by key professionals working under the auspices of the American Association of Advertising Agencies, and included Phillip Joanou, Thomas Hedrick, Doria Steedman, and Marston.

Final good

consumer goodsconsumer productsconsumer product
The thinking was that if advertising could create demand for helpful consumer products such as toothpaste and soft drinks, then advertising could shrink demand for dangerous addicting substances such as illegal drugs.

Robert Wood Johnson Foundation

Robert Wood JohnsonRobert Wood Johnson Clinical ScholarRobert Wood Johnson Health Policy Fellowship
Grants from the advertising association, the Robert Wood Johnson Foundation, and a wide assortment of businesses provided funding to enable the agency to operate.

Adolescence

teenageradolescentteenage
In the middle of the 1990s, research suggested that not only teenagers were vulnerable to drugs, but pre-teenagers as well, and Marston led an advertising effort to discourage early experimentation.

Preadolescence

preteentweenpre-teen
In the middle of the 1990s, research suggested that not only teenagers were vulnerable to drugs, but pre-teenagers as well, and Marston led an advertising effort to discourage early experimentation.

Johnson & Johnson

Johnson and JohnsonJ&JJohnson & Johnson Corporation
She worked with retired Johnson & Johnson chief executive James E. Burke.

James E. Burke

James BurkeJim Burke
She worked with retired Johnson & Johnson chief executive James E. Burke.