Hootsuite

ow.ly
Hootsuite is a social media management platform, created by Ryan Holmes in 2008.wikipedia
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Ryan Holmes

Hootsuite is a social media management platform, created by Ryan Holmes in 2008.
He is best known as the founder and CEO of Hootsuite, a social media management tool for businesses.

Twitter

tweetedtweettweets
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.
There are numerous tools for adding content, monitoring content and conversations including Twitter's own TweetDeck, Salesforce.com, HootSuite, and Twitterfeed.com.

Insight Partners

Insight Venture PartnersInsight Capital PartnersInsight Ventures Partners
On August 1, 2013, the company announced that it had raised US$165 million in Series B funding from Insight Venture Partners, followed by Accel Partners and OMERS—all three will now have a seat on Hootsuite's board.
Investments include Anaqua, Appriss, Cvent, Campaign Monitor, Diligent, Docker, Drillinginfo, E2open, EveryAction, FireMon, Fourth bought from ECI Partners, HelloFresh, Hootsuite, Indiegogo, iParadigms, Kaseya, LogTrust, Mimecast, Ministry Brands, Numetric, Qualtrics, Receipt Bank, Shopify, Sisense, SpotHero, Tenable, Tricentis, Augury, Tritech, Twitter, Tumblr.

OMERS

Ontario Municipal Employees Retirement SystemBorealis InfrastructureOMERS Capital Partners
In March 2012, OMERS Ventures, the venture capital investment arm of the Ontario Municipal Employees Retirement System, invested $20 million, valuing the company at US$200 million.

Blumberg Capital

In January 2010, the Hootsuite company was spun out of Invoke Media after venture capital firms Blumberg Capital and Hearst Interactive Media raised $2 million in financing for the company.
Blumberg backed companies including Addepar, Any.DO, Appboy, CaseStack, Check Point, deepinstinct, DSP Group, efi, eVoice, Fundbox, HootSuite, Kreditech, Lenddo, Lendio, Namogoo, Nutanix, Parse.ly, SQream DB, WorkJam, Sonar, Mobile Spinach, DoubleVerify, CarWoo, Nutanix, Trulioo, CoverHound and Apester.

URL shortening

URL shortenerURL shortenerslink shortener
Hootsuite uses the URL shortener ow.ly to shorten URLs submitted to its service.

Octopusocial

Other competition in this space includes platforms that appeal to niche segments, such as Octopusocial, which provides a social media marketing platform designed for B2B social media and content marketing.
OctopuSocial is a platform for scheduling, management, and analysis of social networks that share a space in the market, with companies like HootSuite, Sproutsocial, Sumall, ManageFlitter and Oktopost, among others so that is presented as an alternative for managing social media

Mashable

Mashable.comOpen Web AwardsMashable Awards
The Hootsuite software has won awards from Mashable at their Open Web Awards 2009, the Canadian New Media Award, the Shorty Awards, and "Best Twitter App" from Australia's mX newspaper.
Winners included HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business, iPad for Best New Gadget, and Angry Birds for Best Mobile Game.

Seesmic

Each of the big three dashboards pursues innovation strategies that emulate the most recent feature enhancements of the other two; for example, TweetDeck launched with a desktop application based on the Adobe AIR platform, and eventually Seesmic rolled out its own Desktop version.
In September 2012, Seesmic was acquired by HootSuite.

Online presence management

Online presenceSocial media management systemInternet presence management
Hootsuite is a social media management platform, created by Ryan Holmes in 2008.

Dashboard (business)

dashboarddashboardsdigital dashboard
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Facebook

Facebook LiveFacebook.comFacebook, Inc.
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Instagram

Instagram StoriesInstagram LiveInstagram account
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

LinkedIn

Linked InLinkedIn AnswersDan Nye
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Google+

Google PlusGoogle +Google+ Hangout
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

YouTube

YouTube channelYouTube.comYouTube Gaming
The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Reddit

subredditReddit AMAReddit.com
Additional integrations are available via Hootsuite's App Directory, including Reddit, Storify, Tumblr, and Marketo.

Storify

storified
Additional integrations are available via Hootsuite's App Directory, including Reddit, Storify, Tumblr, and Marketo.

Tumblr

tumblr.comTumblr, Inc.Tumblr-meme
Additional integrations are available via Hootsuite's App Directory, including Reddit, Storify, Tumblr, and Marketo.

Marketo

Additional integrations are available via Hootsuite's App Directory, including Reddit, Storify, Tumblr, and Marketo.

Vancouver

Vancouver, British ColumbiaVancouver, BCVancouver, Canada
Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, Bucharest and Mexico City.

Toronto

Toronto, OntarioToronto, CanadaToronto, ON
Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, Bucharest and Mexico City.

Bucharest

Bucharest, RomaniaBucureştiBucurești
Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, Bucharest and Mexico City.

Mexico City

Federal DistrictMexico City, MexicoDistrito Federal
Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, Bucharest and Mexico City.

Word play

wordplayplay on wordsplay
The winning idea was Hootsuite, a moniker submitted by a user named Matt Nathan and based upon "Owly", the dashboard's owl logo, as a word play on the French expression "tout de suite", meaning "right now".