Horizontal integration

horizontalhorizontal mergerhorizontally integratedhorizontal monopolyhorizontallychief integration officerconsolidationexpanded horizontallygeographic proximityhorizontal integrated
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.wikipedia
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Vertical integration

vertically integratedvertically-integratedvertically integrate
Horizontal integration contrasts with vertical integration, where companies integrate multiple stages of production of a small number of production units.
It is contrasted with horizontal integration, wherein a company produces several items which are related to one another.

Mergers and acquisitions

mergermergedM&A
A company may do this via internal expansion, acquisition or merger.
The most viable solution to this problem was for firms to merge, through horizontal integration, with other top firms in the market in order to control a large market share and thus successfully set a higher price.

Outline of marketing

List of marketing topicsMarketingBranches of Marketing: Detailed Topics

Strategic management

business strategycorporate strategystrategy
He developed a grid that compared strategies for market penetration, product development, market development and horizontal and vertical integration and diversification.

Acquisition of 21st Century Fox by Disney

acquisitionacquisition of 21st Century Foxacquire
On December 14, 2017, The Walt Disney Company announced a $52.4 billion bid in stock to acquire 21st Century Fox, which included the famed 20th Century Fox film studio and other assets such as FX Networks and 30% stake in Hulu.
The deal is a horizontal merger (i.e., in which a company buys up a corporation that produces the same goods and products) as opposed to a vertical merger (i.e., two companies that operate at separate stages of the production process for a specific finished product), much akin to the integrations of AT&T–Time Warner and Comcast–NBC Universal.

Company

companiesenterpriseenterprises
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.

Production (economics)

productionProduction theoryeconomic production
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.

Supply chain

supplierssupply chainssupply-chain
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.

Monopoly

monopoliesmonopolisticmonopolist
The process can lead to monopoly if a company captures the vast majority of the market for that product or service.

Third-party logistics

third party logistics3PLlogistics service provider
For example, Raue & Wieland (2015) describe the example of legally independent logistics service providers who cooperate.

Competition

competitorcompetitionscompetitive
Such an alliance relates to competition.

Economies of scale

economy of scalescaleeconomics of scale
Benefits of horizontal integration to both the firm and society may include economies of scale and economies of scope.

Economies of scope

scopeEconomy of scopeScope economies
Benefits of horizontal integration to both the firm and society may include economies of scale and economies of scope.

Monopoly price

monopoly pricing
It may also allow the horizontally integrated firm to engage in monopoly pricing, which is disadvantageous to society as a whole and which may cause regulators to ban or constrain horizontal integration.

Robert W. McChesney

Robert McChesneyBob McChesneyMcChesney, Robert
Media critics, such as Robert W. McChesney, have noted that the current trend within the entertainment industry has been toward the increased concentration of media ownership into the hands of a smaller number of transmedia and transnational conglomerates.

Concentration of media ownership

media concentrationmedia consolidationmedia ownership
Media critics, such as Robert W. McChesney, have noted that the current trend within the entertainment industry has been toward the increased concentration of media ownership into the hands of a smaller number of transmedia and transnational conglomerates.

Rupert Murdoch

MurdochRupertKeith Rupert Murdoch
Media is seen to amass in center where wealthy individuals have the ability to purchase such ventures (e.g., Rupert Murdoch).

Heinz

H. J. Heinz CompanyH.J. Heinz CompanyH.J. Heinz Co.
An example of horizontal integration in the food industry was the Heinz and Kraft Foods merger.

Kraft Foods

KraftKraft General FoodsKraft Foods Group
An example of horizontal integration in the food industry was the Heinz and Kraft Foods merger.

Sysco

Sysco CorporationSysco Corp.FreshPoint
On December 9, 2013, Sysco agreed to acquire US Foods but on June 24, 2015, the federal judge ruled against the deal saying that such merger would control 75% of the U.S. foodservice industry and that will stifle competition.

US Foods

U.S. FoodserviceUS FoodserviceAlliant Exchange, Inc
On December 9, 2013, Sysco agreed to acquire US Foods but on June 24, 2015, the federal judge ruled against the deal saying that such merger would control 75% of the U.S. foodservice industry and that will stifle competition.

Marriott International

MarriottMarriott HotelMarriott International, Inc.
On November 16, 2015, Marriott International announced that it would purchase Starwood Hotels for $13.6 billion, creating the world's largest hotel chain once the deal closed.

Starwood

Starwood Hotels & Resorts WorldwideStarwood HotelsStarwood Hotels and Resorts Worldwide
On November 16, 2015, Marriott International announced that it would purchase Starwood Hotels for $13.6 billion, creating the world's largest hotel chain once the deal closed.

CenturyLink

CenturyTelCentury LinkCenturyTel/CenturyLink
On November 1, 2017, Centurylink bought Level 3 Communications for $34 billion, and incorporated Level 3 as part of Centurylink.

Level 3 Communications

Level 3GenuityICG Communications
On November 1, 2017, Centurylink bought Level 3 Communications for $34 billion, and incorporated Level 3 as part of Centurylink.