How to be a Redhead

How to be a Redhead is a website founded by redheaded American sisters Adrienne and Stephanie Vendetti in response to the ostracism they encountered in school and to serve the needs of other redheaded women.wikipedia
20 Related Articles

Red hair

redheadred-hairedRed
How to be a Redhead is a website founded by redheaded American sisters Adrienne and Stephanie Vendetti in response to the ostracism they encountered in school and to serve the needs of other redheaded women.

Cranston, Rhode Island

CranstonCranston, RIPawtuxet
Adrienne and Stephanie Vendetti were born natural redheads and grew up in Cranston, Rhode Island.

Providence, Rhode Island

ProvidenceProvidence, RIProvidence, R.I.
As children they attended Holy Ghost School in Providence, as teenagers attended La Salle Academy, and eventually both earned business degrees from the University of Miami.

La Salle Academy, Providence

La Salle AcademyLaSalle AcademyLa Salle
As children they attended Holy Ghost School in Providence, as teenagers attended La Salle Academy, and eventually both earned business degrees from the University of Miami.

University of Miami

MiamiMiami (FL)The University of Miami
As children they attended Holy Ghost School in Providence, as teenagers attended La Salle Academy, and eventually both earned business degrees from the University of Miami.

Bullying

bullybulliedbullies
The sisters recall how they were the only redheaded students at their grade school and how, starting in 2nd or 3rd grade, were subjected to bullying by other students.

Secondary school

high schoolsecondaryhigh schools
The unwanted attention was so great that Stephanie chose to dye her hair blonde in high school.

L'Oréal

L'OrealL’OréalL’Oreal
Approximately eight months after launch, they became brand spokespersons for L'Oréal Paris, their first major sponsor and, as sponsor, L'Oréal brought their likenesses forward as brand representatives.

Social media

socialsocial media platformsocial media campaign
Understanding the difficulties in reaching a niche market, they turned to social media, and by September 2014, had 12,000 followers on Facebook, 9,000 followers on Twitter, 88,000 followers on Instagram, and 6,000 followers on Pinterest, with a YouTube channel in development.

Facebook

Facebook LiveFacebook.comFacebook, Inc.
Understanding the difficulties in reaching a niche market, they turned to social media, and by September 2014, had 12,000 followers on Facebook, 9,000 followers on Twitter, 88,000 followers on Instagram, and 6,000 followers on Pinterest, with a YouTube channel in development.

Twitter

tweetedtweettweets
Understanding the difficulties in reaching a niche market, they turned to social media, and by September 2014, had 12,000 followers on Facebook, 9,000 followers on Twitter, 88,000 followers on Instagram, and 6,000 followers on Pinterest, with a YouTube channel in development.

Instagram

Instagram StoriesInstagram LiveInstagram account
Understanding the difficulties in reaching a niche market, they turned to social media, and by September 2014, had 12,000 followers on Facebook, 9,000 followers on Twitter, 88,000 followers on Instagram, and 6,000 followers on Pinterest, with a YouTube channel in development.

Pinterest

PininterestPintrest
Understanding the difficulties in reaching a niche market, they turned to social media, and by September 2014, had 12,000 followers on Facebook, 9,000 followers on Twitter, 88,000 followers on Instagram, and 6,000 followers on Pinterest, with a YouTube channel in development.

YouTube

YouTube channelYouTube.comYouTube Gaming
Understanding the difficulties in reaching a niche market, they turned to social media, and by September 2014, had 12,000 followers on Facebook, 9,000 followers on Twitter, 88,000 followers on Instagram, and 6,000 followers on Pinterest, with a YouTube channel in development.

Product naming

Namingproduct namerenamed
Rather than have advertising on their website, revenue is generated through sales of redhead-themed branded products, vendor-sponsored give-a-ways, and "Rock It Like A Redhead" events.

New York City

New YorkNew York, New YorkNew York City, New York
Their first "Rock it Like a Redhead" event, a beauty and fashion event targeted at redheads only, was held in New York City on March 16, 2013.

Mode Media

Glam MediaGlamGlam.com
The website has been invited to be part of the Glam.com/Bliss.com network, was awarded in 2011 as "Best Beauty Blog" by Shape Magazine, and was reported by Lancashire Evening Post in July 2011 as being ranked as among "top 50 Beauty Blogs" in the United Kingdom by its being listed by EverydaySale.co.uk at number seven among Professional Beauty Blogs.

Shape (magazine)

ShapeShape MagazineShape ''(US)
The website has been invited to be part of the Glam.com/Bliss.com network, was awarded in 2011 as "Best Beauty Blog" by Shape Magazine, and was reported by Lancashire Evening Post in July 2011 as being ranked as among "top 50 Beauty Blogs" in the United Kingdom by its being listed by EverydaySale.co.uk at number seven among Professional Beauty Blogs.

Lancashire Evening Post

Lancashire PostLancashire Daily Post
The website has been invited to be part of the Glam.com/Bliss.com network, was awarded in 2011 as "Best Beauty Blog" by Shape Magazine, and was reported by Lancashire Evening Post in July 2011 as being ranked as among "top 50 Beauty Blogs" in the United Kingdom by its being listed by EverydaySale.co.uk at number seven among Professional Beauty Blogs.

United Kingdom

BritishUKBritain
The website has been invited to be part of the Glam.com/Bliss.com network, was awarded in 2011 as "Best Beauty Blog" by Shape Magazine, and was reported by Lancashire Evening Post in July 2011 as being ranked as among "top 50 Beauty Blogs" in the United Kingdom by its being listed by EverydaySale.co.uk at number seven among Professional Beauty Blogs.