Imprint (trade name)

imprintimprintspublishing labelbrandpublishing imprint(imprint)comic-book imprintImprint Academicin aedibuslabel
An imprint of a publisher is a trade name under which it publishes a work.wikipedia
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Publishing

publisherpublishedpublishing house
An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.
"Publisher" can refer both to an individual who leads a publishing company or an imprint and to an individual who leads a magazine.

Take-Two Interactive

Take Two InteractiveTake 2 InteractiveTake-Two Interactive Software
In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.).
The company owns two major publishing labels, Rockstar Games and 2K, which operate internal game development studios.

Viking Press

VikingViking BooksViking Penguin
For example, the objective of Viking—an imprint of the Penguin Group—is "[t]o publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs, and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest."
Viking Kestrel was one of its imprints.

Penguin Group

Penguin PressPenguinPenguin Putnam
For example, the objective of Viking—an imprint of the Penguin Group—is "[t]o publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs, and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest."
The different Penguin companies use many imprints, many of which used to be independent publishers.

Trade name

doing business asd/b/aDBA
An imprint of a publisher is a trade name under which it publishes a work.

Brand

brand namemarquebrands
A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.

Marketing

marketermarketedmarketing campaign
A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.

Demography

demographicdemographicsdemographer
A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.

Market segmentation

market segmentsegmentationmarket segments
A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.

Goal

objectiveobjectivesvision
Imprints typically have a defining character or mission.

Takeover

hostile takeoveracquisitionAcquired
In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company.

Barnes & Noble

The Barnes & Noble ReviewBarnes and NobleBarnes & Noble Booksellers
In the case of Barnes & Noble, imprints have been used to facilitate the venture of a bookseller into publishing.

Activision Blizzard

BlizzardActivision-BlizzardActivision
This model have influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo.

ZeniMax Media

Mud Duck ProductionsVir2L StudiosZeniMax
This model have influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo.

Electronic Arts

EAEA GamesChillingo
This model have influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo.

Warner Bros. Interactive Entertainment

Warner Bros. InteractiveWB GamesWarner Bros.
This model have influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo.

Embracer Group

Nordic Games PublishingTHQ Nordic ABNordic Games Holding
This model have influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo.

Koei Tecmo

Tecmo KoeiOmega ForceRuby Party
This model have influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo.

Devolver Digital

Devolver Digital FilmsEitrGods Will Be Watching
Independently-owned game publishers like Devolver Digital also use the word label to describe itself.

Ephemerality

ephemeralephemeral riverephemera
For example, the objective of Viking—an imprint of the Penguin Group—is "[t]o publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs, and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest."

Vertigo Comics

VertigoDC VertigoDC/Vertigo
DC Vertigo (also known as simply Vertigo or Vertigo Comics) is an imprint of the American comic book publisher DC Comics.

Ultimate Marvel

Ultimate UniverseUltimateUltimate Marvel Universe
Ultimate Marvel, later known as Ultimate Comics, was an imprint of comic books published by Marvel Comics, featuring re-imagined and modernized versions of the company's superhero characters from the Ultimate Marvel Universe.

Epic Comics

EpicEpic AnthologyLawdog
Epic Comics (also known as the Epic Comics Group) was a creator-owned imprint of Marvel Comics started in 1982, lasting through the mid-1990s, and being briefly revived on a small scale in the mid-2000s.

Gold Key Comics

Gold KeyWhitman Comicscomics featuring Disney characters
Gold Key Comics was an imprint of American company Western Publishing, created for comic books distributed to newsstands.

Dengeki Bunko

bunko
Dengeki Bunko is a publishing imprint affiliated with the Japanese publishing company ASCII Media Works (formerly MediaWorks).