Individual branding

flanker brandIndividual product brandindividual product brandsmultibranding
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.wikipedia
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Umbrella brand

family brandingbrand familyfamily brand
Individual branding contrasts with umbrella branding (or umbrella branding) and corporate branding, in which the firm markets all of its product together, using the same brand name and identity.

Corporate branding

corporate brandbranding
Individual branding contrasts with umbrella branding (or umbrella branding) and corporate branding, in which the firm markets all of its product together, using the same brand name and identity.

Brand

brand namemarquebrands
Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.

Market segmentation

market segmentsegmentationmarket segments
Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.

Risk management

risk analysisriskrisk communication
It is also useful when introducing a new, high-risk product to the market, in order to manage risks to existing brands if the new product should fail.

Procter & Gamble

Procter and GambleP&GProcter & Gamble Productions
The American-based Procter & Gamble is the world's largest FMCG company.

Fast-moving consumer goods

FMCGconsumer packaged goodsConsumer goods
The American-based Procter & Gamble is the world's largest FMCG company.

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