Industrial musical

industrial musicalsindustrial showscorporate musicalscorporate theaterindustrial
An industrial musical is a musical performed internally for the employees or shareholders of a business to create a feeling of being part of a team, to entertain, and/or to educate and motivate the management and salespeople to improve sales and profits.wikipedia
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Bathtubs Over Broadway

Bathubs Over Broadway
In 2018, Bathtubs Over Broadway, a documentary on industrial musicals and Steve Young's quest to discover their creators, premiered at the Tribeca Film Festival.
Comedy writer Steve Young’s assignment to scour bargain-bin vinyl for a late-night segment becomes an unexpected, decades-spanning obsession when he stumbles upon the strange and hilarious world of industrial musicals.

Michael Brown (writer)

Michael Brown
In the 1960s, he was a producer of industrial musicals for major American corporations such as J.C. Penney and DuPont.

Michael Reno

Their team, led by producer Dale T. Hardin, director Craig Schaefer, and composer/lyricist Michael Reno created dozens of Shaklee Shows from concept to performance, and eventually branched out into in-house satellite TV.
Reno was active for years in the Industrial musical industry, working for clients such as the Shaklee Corporation, Kawasaki Motorcycles, Supercuts, the Marriott Corporation, the Charles Schwab Corporation and many others.

Kander and Ebb

Kander & EbbJohn Kander and Fred EbbKander-Ebb
Another early collaboration was the industrial musical General Electric presents Go Fly a Kite written with Walter Marks for General Electric's 5th Electric Executives Conference in Williamsburg, Virginia in 1966.

Musical theatre

musicalmusicalsmusical comedy
During the Golden Age, automotive companies and other large corporations began to hire Broadway talent to write corporate musicals, private shows only seen by their employees or customers.

Bob Thompson (musician)

Bob Thompson Bob ThompsonBobby Thompson
He wrote the music for That Agency Thing, an Industrial musical for CBS Radio Sales, with lyrics by Alan Alch (1963).

Shareholder

shareholdersstockholderstockholders
An industrial musical is a musical performed internally for the employees or shareholders of a business to create a feeling of being part of a team, to entertain, and/or to educate and motivate the management and salespeople to improve sales and profits.

Trade fair

trade showtrade showsbook fair
Other terms for industrial musicals include the corporate musical or industrial show, but the latter can also refer to trade shows, which are publicity events organized by businesses in a specific industry to promote their products to potential buyers.

Industrial music

industrialindustrial popindustrial band
They should not be confused with industrial music, or with musicals produced by businesses to be seen by the general public, for example, Disney's stage production of The Lion King.

The Walt Disney Company

DisneyWalt Disney ProductionsWalt Disney
They should not be confused with industrial music, or with musicals produced by businesses to be seen by the general public, for example, Disney's stage production of The Lion King.

The Lion King (musical)

The Lion KingLion KingThe Lion King Musical
They should not be confused with industrial music, or with musicals produced by businesses to be seen by the general public, for example, Disney's stage production of The Lion King.

Anthem

regional anthemanthemsanthemic
Industrial musicals originated from company songs, anthems and jingles for promoting enthusiasm among workers.

Jingle

jinglesadvertising jingleradio jingle
Industrial musicals originated from company songs, anthems and jingles for promoting enthusiasm among workers.

Work song

work songsWorksongAfrican-American work song
The songs were brought in by the management, as opposed to worker-created work songs.

IBM

International Business MachinesIBM CorporationInternational Business Machines Corporation
Early 20th century examples include IBM's internal songbook Songs of the IBM, and the Larkin Soap Company which organized community singing and had a women's drum corps, an orchestra, a ukulele club, and daily recitals on a pipe organ.

Larkin Administration Building

Larkin Soap CompanyLarkin BuildingLarkin Company
Early 20th century examples include IBM's internal songbook Songs of the IBM, and the Larkin Soap Company which organized community singing and had a women's drum corps, an orchestra, a ukulele club, and daily recitals on a pipe organ.

Ford Motor Company

FordFord MotorsFord Motor Co.
The earliest known industrial musicals were produced by retail and automotive companies such as Ford, General Motors, and the Marshall Field's chain of department stores.

General Motors

GMGeneral Motors CorporationGeneral Motors Company
The earliest known industrial musicals were produced by retail and automotive companies such as Ford, General Motors, and the Marshall Field's chain of department stores.

Marshall Field

Field familydepartment store magnateField Foundation of Illinois
The earliest known industrial musicals were produced by retail and automotive companies such as Ford, General Motors, and the Marshall Field's chain of department stores.

Department store

department storesdepartmentdepartment-store
The earliest known industrial musicals were produced by retail and automotive companies such as Ford, General Motors, and the Marshall Field's chain of department stores.

Chevrolet

ChevyChevrolet V8Chevrolet Motor Company
Composer Hank Beebe estimates that the 1957 Chevrolet musical was budgeted at over 3 million dollars (U.S.), because it cost six times the amount it took to bring My Fair Lady to the stage that same year.

My Fair Lady

Henry Higgins2001 London revivaleponymous stage musical
Composer Hank Beebe estimates that the 1957 Chevrolet musical was budgeted at over 3 million dollars (U.S.), because it cost six times the amount it took to bring My Fair Lady to the stage that same year.

Phonograph record

vinyl7LP
The song performances were rarely heard outside of the companies they were written for, but sometimes the employees would be given a souvenir record album.