Influence of mass media

Media influencemedia theorymedia effectscommunicationeffectseffects of new mediaeffects studiesimpact of the mediaMass CommunicationMass media and public opinion
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.wikipedia
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Media culture

consumer culturepopular mediamass culture
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media.

Mass media

mediapressmedia company
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.
In a democratic society, the media can serve the electorate about issues regarding government and corporate entities (see Media influence).

Hypodermic needle model

hypodermic needle model or magic bullet theorymagic bullet
* Hypodermic needle model, or magic bullet theory: Considers the audience to be targets of an injection or bullet of information fired from the pistol of mass media.

Cultivation theory

cultivation perspectiveinstructive aid
Gerbner (1969) created cultivation theory, arguing that the media cultivates a "collective consciousness about elements of existence."

Priming (media)

priming
Representative theories: Elaboration likelihood model, Social cognitive theory of mass communication, Framing theory, Priming theory, etc.

Consumerism

consumeristconsumer societymass consumption
It can reinforce capitalism, patriarchy, heterosexism, individualism, consumerism, and white privilege.
The term "conspicuous consumption" spread to describe consumerism in the United States in the 1960s, but was soon linked to debates about media theory, culture jamming, and its corollary productivism.

Video game controversies

Video game controversycontroversycontroversial
Most studies of media violence surround the media categories of television and video games.

Mediacracy

There are three main potential causes for the rise in the media's influence on elections, being a combination of different theories on the cultural influence of mass media and recent populist democratic reforms in the American political system.

Uses and gratifications theory

uses and gratificationsuses-and-gratificationschooses to use
Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, Rubin 2009 ) and selective exposure theory (Knobloch-Westerwick 2015, Zillmann & Bryant 1985 ), had been developed based on this assumption, and aimed to pinpoint the psychological and social factors guiding and filtering audience's media selection.

Media studies

mediamedia theorymedia criticism
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.

Media psychology

media use
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.

Communication theory

communicationcommunications theorycommunication theorist
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.

Sociology

sociologistsociologicalsociologists
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.

Homogeneity and heterogeneity

heterogeneoushomogeneousheterogeneity
The basic assumption of strong media effects theory was that audiences were passive and homogeneous.

Empirical evidence

empiricala posterioriempirical data
This assumption was not based on empirical evidence but on assumptions of human nature.

Propaganda

propagandistpropagandisticpropagandists
Secondly, propaganda techniques were implemented during the war time by several governments as a powerful tool for uniting their people.

Harold Lasswell

Harold D. LasswellLasswellLasswell, Harold D.
Early media effects research often focused on the power of this propaganda (e.g., Lasswell, 1927 ).

Payne Fund Studies

Payne Funda study of the influence
The Payne Fund studies, conducted in the United States during this period, focused on the effect of media upon young people.

Carl Hovland

HovlandCarl I. HovlandCarl Iver Hovland
Hovland et al. (1949) conducted a series of experimental studies to evaluate the effects of using films to indoctrinate American military recruits.

Paul Lazarsfeld

Paul Felix LazarsfeldLazarsfeldPaul F. Lazarsfeld
Paul Lazarsfeld (1944) and his colleagues' effectiveness studies of democratic election campaigns launched political campaign effect studies.

Two-step flow of communication

Two-step flowThe People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaignthe traditional model of a two-step flow

Selective exposure theory

selective exposureKlapper's selective exposure theorySelective distortion
Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, Rubin 2009 ) and selective exposure theory (Knobloch-Westerwick 2015, Zillmann & Bryant 1985 ), had been developed based on this assumption, and aimed to pinpoint the psychological and social factors guiding and filtering audience's media selection.

Agenda-setting theory

agenda settingagenda-settingagenda setting theory
There are two primary areas of media agenda-setting: (i) the media tells us the news and (ii) tells us what to think about the news.