Influencer marketing

influencerinfluencerssocial media influencersbeauty influencerssocial media influencerdigital endorsementsdigital influencerinfluence marketingInfluence marketsinfluencer ecosystem
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.wikipedia
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Internet celebrity

Internet personalitysocial media personalityinfluencer
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.
The Wanghong economy is a Chinese digital economy based on influencer marketing in social media.

Social media marketing

social mediasocial media marketerInteractive PR
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.
Marketers target influential people on social media who are recognised as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message.

Business marketing

B2B MarketingB2B-MarketingB2G
In business marketing, influencers are people who affect a sale, but are typically eliminated from the actual purchase decision.
There may be multiple influencers on the purchase decision, which may also have to be marketed to, though they may not be members of the decision making unit.

Celebrity branding

celebrity endorsementcelebrity endorsementscelebrity endorser

Relationship marketing

Personal marketingloyalty programRelationship orientation
Meanwhile, Influence markets involve a wide range of sub-markets, including government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations and labor associations.

Subject-matter expert

subject matter expertdomain expertsubject matter experts
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.

Social influence

influenceinfluencingimpact
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.

Testimonial

endorsementtestimonialsEndorser
Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves, or they may be involved as third parties.

Advertising

advertisementadvertisementscommercial
Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves, or they may be involved as third parties.

Supply chain

supplierssupply chainssupply-chain
These third parties can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).

Two-step flow of communication

Two-step flowThe People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaignthe traditional model of a two-step flow
The "two-step flow of communication" concept was introduced in "The People's Choice" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision-making process of voters).

Paul Lazarsfeld

Paul Felix LazarsfeldLazarsfeldPaul F. Lazarsfeld
The "two-step flow of communication" concept was introduced in "The People's Choice" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision-making process of voters).

Bernard Berelson

B. BerelsonBerelson
The "two-step flow of communication" concept was introduced in "The People's Choice" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision-making process of voters).

Hazel Gaudet-Erskine

Hazel Gaudet
The "two-step flow of communication" concept was introduced in "The People's Choice" (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 study on the decision-making process of voters).

Elihu Katz

Katz
This idea was further developed in "Personal Influence" (Lazarsfeld, Elihu Katz 1955) as well as "The Effects of Mass Communication" (Joseph Klapper 1960).

Retail

retailerretailingretail store
For most business-to-consumer (B2C) purchases, however, influencers might include people known to the purchaser and the retailer staff.

Business-to-business

B2Bbusiness to businessbusiness-to-business (B2B)
In high-value business-to-business (B2B) transactions, the community of influencers may be vast and diverse and might include consultants, government-backed regulators, financiers, and user communities.

Malcolm Gladwell

Gladwell, MalcolmGladwellianTalking to Strangers
Malcolm Gladwell notes that “the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts”.

Communication

communicationsSocial Communicationcommunicate
He has identified three types of influencers who are responsible for the "generation, communication and adoption" of messages:

Buyer decision process

buying decisionpurchase decisionpurchase history
In business marketing, influencers are people who affect a sale, but are typically eliminated from the actual purchase decision.