Ivy Lee

Ivy Ledbetter Lee
Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) was an American publicity expert and a founder of modern public relations.wikipedia
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Public relations

PRpublic relationpublic affairs
Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) was an American publicity expert and a founder of modern public relations.
Ivy Lee, the man who turned around the Rockefeller name and image, and his friend, Edward Louis Bernays, established the first definition of public relations in the early 1900s as follows: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance."

Parker and Lee

Together with George Parker, he established the nation's third public relations firm, Parker and Lee, in 1905.
Founded in 1904 by Ivy Lee and George F. Parker in New York City.

William S. Burroughs

William BurroughsBurroughsWilliam S Burroughs
Through his sister Laura, Lee was an uncle to novelist William S. Burroughs.
He was born into a wealthy family in St. Louis, Missouri, grandson of the inventor and founder of the Burroughs Corporation, William Seward Burroughs I, and nephew of public relations manager Ivy Lee.

John D. Rockefeller Jr.

John D. Rockefeller, Jr.RockefellerJohn Davison Rockefeller Jr.
In 1914 he was to enter public relations on a much larger scale when he was retained by John D. Rockefeller Jr to represent his family and Standard Oil ("to burnish the family image"), after their bloody repression of the coal mining strike in Colorado known as the "Ludlow Massacre."
He was at the time being advised by William Lyon Mackenzie King and the pioneer public relations expert, Ivy Lee.

Construction of Rockefeller Center

construction of the Rockefeller CenterconstructionXYZ Buildings
Lee guided public relations of Rockefellers and their corporate interests, including a strong involvement in the construction of the Rockefeller Center, even after he moved on to set up his own consulting firm.
On May 21, 1928, Morris presented the project during a dinner for potential investors, at which the Rockefeller family's public relations adviser Ivy Lee was a guest.

1906 Atlantic City train wreck

accident in Atlantic CityAn accident in Atlantic Citythree train cars derailed
In the same year, after the 1906 Atlantic City train wreck, Lee issued what is often considered to be the first press release, after persuading the company to disclose information to journalists before they could hear it elsewhere.
The accident resulted in what is regarded as the first press release when public relations expert Ivy Lee, working with the Pennsylvania Railroad, parent company of the West Jersey and Seashore Railroad, convinced the company to present a statement to journalists at the scene of the accident.

Pendleton Dudley

Pendelton Dudley
His principal competitor in the new public relations industry was Edward Bernays, and he has been credited with influencing Pendleton Dudley to enter the then-nascent field.
After graduating from Columbia Dudley held a variety of odd jobs, including as a retail clerk, a bond salesman, and an occasional stringer for the New York Times. He was eventually hired as a reporter for the Wall Street Journal on the recommendation of his friend Ivy Lee.

Ludlow Massacre

LudlowLudlow strikemassacre
In 1914 he was to enter public relations on a much larger scale when he was retained by John D. Rockefeller Jr to represent his family and Standard Oil ("to burnish the family image"), after their bloody repression of the coal mining strike in Colorado known as the "Ludlow Massacre."
Rockefeller also brought in pioneer public relations expert Ivy Lee, who warned that the Rockefellers were losing public support and developed a strategy that Junior followed to repair it.

Rockefeller family

RockefellersRockefellerDavid Rockefeller, Jr.
Lee guided public relations of Rockefellers and their corporate interests, including a strong involvement in the construction of the Rockefeller Center, even after he moved on to set up his own consulting firm. Lee is best known for his public relations work with the Rockefeller family.

Pennsylvania Railroad

PRRPennsylvaniaPennsylvania Railroad Company
His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and Ohio, and the Harriman lines such as the Union Pacific.

New York Central Railroad

New York CentralHudson River RailroadNew York Central and Hudson River Railroad
His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and Ohio, and the Harriman lines such as the Union Pacific.

Baltimore and Ohio Railroad

Baltimore & Ohio RailroadB&O RailroadBaltimore and Ohio
His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and Ohio, and the Harriman lines such as the Union Pacific.

Union Pacific Railroad

Union PacificUnion Pacific RailwayUP
His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and Ohio, and the Harriman lines such as the Union Pacific.

Cedartown, Georgia

CedartownCedartown, GACedartown LL
Ivy Lee was born near Cedartown, Georgia, the son of a Methodist minister, James Wideman Lee, author of several books and a contributor to John L. Brandt's Anglo-Saxon Supremacy, or, Race Contributions to Civilization (1915), who founded a prominent Atlanta family.

Methodism

MethodistMethodist ChurchMethodists
Ivy Lee was born near Cedartown, Georgia, the son of a Methodist minister, James Wideman Lee, author of several books and a contributor to John L. Brandt's Anglo-Saxon Supremacy, or, Race Contributions to Civilization (1915), who founded a prominent Atlanta family.

Atlanta

Atlanta, GeorgiaAtlanta, GAAtlanta, United States
Ivy Lee was born near Cedartown, Georgia, the son of a Methodist minister, James Wideman Lee, author of several books and a contributor to John L. Brandt's Anglo-Saxon Supremacy, or, Race Contributions to Civilization (1915), who founded a prominent Atlanta family.

Princeton University

PrincetonPrinceton CollegeCollege of New Jersey
Ivy Lee studied at Emory College and then graduated from Princeton.

Stringer (journalism)

stringerstringersFreelancers
He worked as a newspaper reporter and stringer.

Citizens Union

Citizens' Union Citizens Union FoundationCitizens Union of the City of New York
Lee got his first job in 1903 as a publicity manager for the Citizens Union.

Democratic National Committee

DNCChairman of the Democratic National Committeechair
He later took a job with the Democratic National Committee.

History of the United States Democratic Party

Democratic PartyDemocraticDemocrat
It made this partnership after working together in the Democratic Party headquarters, handling publicity for Judge Alton Parker's unsuccessful presidential race against Theodore Roosevelt in 1904.

Alton B. Parker

Alton ParkerAlton Brooks ParkerParker
It made this partnership after working together in the Democratic Party headquarters, handling publicity for Judge Alton Parker's unsuccessful presidential race against Theodore Roosevelt in 1904.

Theodore Roosevelt

Teddy RooseveltPresident Theodore RooseveltRoosevelt
It made this partnership after working together in the Democratic Party headquarters, handling publicity for Judge Alton Parker's unsuccessful presidential race against Theodore Roosevelt in 1904.

Press release

press releasesnews releasepress statement
In the same year, after the 1906 Atlantic City train wreck, Lee issued what is often considered to be the first press release, after persuading the company to disclose information to journalists before they could hear it elsewhere.