Liverpool Victoria

Victoria House from Southampton Row

One of the United Kingdom's largest insurance companies.

- Liverpool Victoria

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The Scarlets playing Bath at the Millennium Stadium

Anglo-Welsh Cup

Cross-border rugby union knock-out cup competition that featured the 12 Premiership Rugby clubs and the four Welsh regions.

Cross-border rugby union knock-out cup competition that featured the 12 Premiership Rugby clubs and the four Welsh regions.

The Scarlets playing Bath at the Millennium Stadium
The Powergen Cup (centre) seen in the London Irish clubhouse at Sunbury in 2002

The latest sponsorship deal was with British insurance company LV, which ran for six seasons, was announced on 29 October 2009, just before the start of the 2009–10 competition and ended in 2015.

Legal & General

British multinational financial services and asset management company headquartered in London, England.

British multinational financial services and asset management company headquartered in London, England.

The former Legal & General logo
Entrance to Legal & General's former offices, Furze Hill, Kingswood

In 2019 following earlier speculation, the company agreed the sale of its General Insurance division, Legal & General Insurance, to Allianz Insurance, the latter making a simultaneous purchase of the remaining 51% share of Liverpool Victoria General Insurance (LV=) of which it already owned 49%.

Allianz

German multinational financial services company headquartered in Munich, Germany.

German multinational financial services company headquartered in Munich, Germany.

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The original Allianz logo, designed in 1923 by Karl Schulpig
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Countries in which Allianz currently has operations
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Allianz Colombia headquarters in Bogotá
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The Allianz Arena in Munich, Germany
Allianz Parque in São Paulo, Brazil
Allianz has been a key sponsor of Formula One since 2000.
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In 2017, Allianz acquired a stake in the general division of Liverpool Victoria for a deal worth up to £1bn.

Louis Vuitton

French luxury fashion house and company founded in 1854 by Louis Vuitton.

French luxury fashion house and company founded in 1854 by Louis Vuitton.

Louis Vuitton at Champs-Elysées
Louis Vuitton's "LV" logo
Ad for Louis Vuitton luggage, 1898
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Louis Vuitton store in Lugano, Switzerland.
Louis Vuitton store in Toronto, Ontario, Canada.
The store on Manhattan's Fifth Avenue
A Louis Vuitton store in Las Vegas
Louis Vuitton VIP room in Vienna for ordering custom-designed goods
Louis Vuitton store in Singapore
Louis Vuitton situated on the Champs-Elysées
The store in Yekaterinburg, Russia
Louis Vuitton on Briggate, Leeds
A Louis Vuitton "Sarah Wallet"
Louis Vuitton products
Louis Vuitton shopwindow (2019) Houston, United States
"Simple Living" image (left) and Vuitton's Audra bag, created by Takashi Murakami (right)

In 2006, the company filed a lawsuit against Colorado-based Manifest Information Services Ltd. (aka Manifest Hostmaster and Manifest.com), through WIPO, in order to compel Manifest transfer the domain name LV.com to Louis Vuitton; the legal action failed and the domain was subsequently acquired by Liverpool Victoria (LV=), England's largest fraternal insurance company.

The first first-class cricket match was played at Broadhalfpenny Down, near Hambledon, in the south of England

County Championship

Domestic first-class cricket competition in England and Wales and is organised by the England and Wales Cricket Board (ECB).

Domestic first-class cricket competition in England and Wales and is organised by the England and Wales Cricket Board (ECB).

The first first-class cricket match was played at Broadhalfpenny Down, near Hambledon, in the south of England

The County Championship has been sponsored since 2021 by Liverpool Victoria and titled the LV= County Championship.

Four-time world champion Mark Selby playing at a practice table during the 2012 Masters tournament

UK Championship

Professional ranking snooker tournament.

Professional ranking snooker tournament.

Four-time world champion Mark Selby playing at a practice table during the 2012 Masters tournament

The tournament has had many different sponsors over the years, including Super Crystalate, Tennents, StormSeal, Royal Liver Assurance, Liverpool Victoria, PowerHouse, Travis Perkins, Maplin Electronics, Pukka Pies, 12BET.com, williamhill.com, Coral, and Betway.

Bloomsbury Square

Garden square in Holborn, Camden, London.

Garden square in Holborn, Camden, London.

Charles James Fox Statue, Bloomsbury Square
Bloomsbury Square and Bedford House looking north, circa 1725
The west side of Bloomsbury Square in 2008
Victoria House as seen from Bloomsbury Square

The eastern side of the square is occupied by a large early 20th-century office building called Victoria House, built for, and for many decades occupied by, Liverpool Victoria Friendly Society.

Bain Capital

American private investment firm based in Boston, Massachusetts.

American private investment firm based in Boston, Massachusetts.

Bain Capital was an initial investor in Staples, Inc.
In 2002, Bain acquired Burger King together with TPG Capital and Goldman Sachs Capital Partners.
Bain led a consortium in the buyout of Toys "R" Us in 2004
Bain led the buyout of Dunkin' Brands for $2.4 billion in 2005

In October 2020, it was reported that the company was negotiating a takeover of UK-based insurance company Liverpool Victoria (LV=).

Boundless by CSMA

Experiences club that helps public sector workers get the most from their free time.

Experiences club that helps public sector workers get the most from their free time.

In 2007, CSMA sold Britannia Rescue to Liverpool Victoria, the owner of the Frizzell Insurance brand (now known as LV=).

Have Love, Will Travel

1959 song written and recorded by Richard Berry.

1959 song written and recorded by Richard Berry.

Since 2007, the Sonics' version of the song has been used by LV=, the UK financial services group in its television advertising for car insurance.