MOG (online music)

MOGMusic On the Go
MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music.wikipedia
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Sonos

Sonos Studio
Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos system and television.
The company has partnered with several dozen companies that offer music services, including Pandora, iHeartRadio, Spotify, MOG, QQ Music, and Amazon Music.

David Hyman

MOG was founded by David Hyman, formerly CEO of Gracenote, SVP of Marketing at MTV Interactive, and Director of Ad Sales for Addicted to Noise.
Hyman is also the former CEO of Beats Music, MOG, Gracenote and Blin.gy.

Beats Music

Beats
Its successor system, Beats Music, launched in the United States on 21 January 2014 and then was in turn acquired by Apple Inc. in May 2014.
The service built upon Beats' consumer electronics line and its 2012 acquisition of the similar service MOG.

Napster (streaming music service)

RhapsodyRhapsody (online music service)Rhapsody.com
In late 2007, MOG partnered with Rhapsody to allow Rhapsody subscribers to access all of Rhapsody's content through MOG.
In late 2007, Music On the Go (MOG) partnered with Rhapsody to allow Rhapsody subscribers to access all of Rhapsody's content through MOG.

Townsquare Media

Taste of CountryUltimate Classic RockPopCrush
In July 2012, it was officially confirmed that Beats would acquire MOG's music streaming service for $14 million The acquisition did not include MOG's advertising network, the MOG Music Network, which was sold in a separate deal on 24 August 2012 to the radio broadcasting and media company Townsquare Media.
The network was part of MOG, a streaming music service that had previously reached a deal to be acquired by Beats Electronics.

Addicted to Noise

SonicNet
MOG was founded by David Hyman, formerly CEO of Gracenote, SVP of Marketing at MTV Interactive, and Director of Ad Sales for Addicted to Noise.
Former Director of Ad Sales, David Hyman, went on to found MOG.

Last.fm

LastFMLast FMAudioscrobbler
On 12 April 2010, Last.fm announced that they would be removing the option to preview entire tracks, instead redirecting to sites such as the free Hype Machine and pay-to-listen MOG for this purpose.

Beats Electronics

Beats by DreBeats by Dr. DreBeats
After purchasing MOG in 2012, Beats Electronics in January 2014 announced that the MOG service would shut down in the United States on 15 April 2014. In March 2012, reports surfaced that Beats Electronicsan audio equipment company then majority-owned by mobile phone maker HTC, was planning to acquire MOG.
On July 2, 2012, Beats announced it had acquired the online music service MOG, in a purchase reported to have been between $10 million to $16 million.

Telstra

BigPondTelstra CorporationAustralian Telecommunications Commission
In April 2012, MOG announced a partnership with Telstra to bring MOG to Australia, the first region outside of the US to have access.
MOG, a subscription online music service and blog network, announced a partnership with Telstra offer their product in Australia – the first region outside of the United States to have access.

Rdio

At the time they had to compete with services such as Deezer, MOG, Napster, Rhapsody, and Spotify.

Subscription business model

subscriptionsubscribersubscribers
MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music.

Online music store

digital retailersonline music storesonline music
MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music.

Link farm

blog networkPrivate Blog Networkcommercial
MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music.

Gracenote

TrackID
MOG was founded by David Hyman, formerly CEO of Gracenote, SVP of Marketing at MTV Interactive, and Director of Ad Sales for Addicted to Noise.

Berkeley, California

BerkeleyBerkeley, CACity of Berkeley
It was privately held and headquartered in Berkeley, CA.

Menlo Ventures

The company raised $24.9 million in capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music.

Universal Music Group

UniversalUniversal MusicUniversal Records
The company raised $24.9 million in capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music.

Sony Music

Sony Music EntertainmentSonyCBS Records
The company raised $24.9 million in capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music.

Rick Rubin

DJ PremierFrederick Jay "Rick" RubinFrederick Rubin
Music producer Rick Rubin was a member of MOG's board of directors.

Apple Inc.

AppleApple ComputerApple Inc
Its successor system, Beats Music, launched in the United States on 21 January 2014 and then was in turn acquired by Apple Inc. in May 2014.

Advertising network

ad networkad networksList of advertising networks
In August 2008, MOG launched the MOG Music Network, a music ad network that aggregated posts from affiliate blogs and those created by MOG's in-house music editors.

"Weird Al" Yankovic

Weird Al YankovicWeird Al"Weird" Al Yankovic
In June 2011, "Weird Al" Yankovic pre-released his album Alpocalypse on the MOG website.

Alpocalypse

Party In The CIAStop Forwarding That Crap to Me
In June 2011, "Weird Al" Yankovic pre-released his album Alpocalypse on the MOG website.

HTC

HTC CorporationDopodHigh Tech Computer Corporation
In March 2012, reports surfaced that Beats Electronicsan audio equipment company then majority-owned by mobile phone maker HTC, was planning to acquire MOG.